IRIS UniCatt

Gambetti, Rossella Chiara
 Distribuzione geografica
Salva come PNG Salva come JPEG
Continente #
EU - Europa 13.851
NA - Nord America 7.533
AS - Asia 5.145
SA - Sud America 1.097
Continente sconosciuto - Info sul continente non disponibili 405
AF - Africa 231
OC - Oceania 172
Totale 28.434
Salva come PNG Salva come JPEG
Nazione #
IT - Italia 8.539
US - Stati Uniti d'America 7.246
SG - Singapore 2.093
DE - Germania 1.266
CN - Cina 1.038
BR - Brasile 873
FR - Francia 784
GB - Regno Unito 743
SE - Svezia 660
UA - Ucraina 421
VN - Vietnam 395
IE - Irlanda 264
ID - Indonesia 244
IN - India 243
NL - Olanda 212
TR - Turchia 195
CA - Canada 173
HK - Hong Kong 154
AU - Australia 153
FI - Finlandia 141
JP - Giappone 132
RU - Federazione Russa 126
ES - Italia 93
BD - Bangladesh 82
PL - Polonia 77
PK - Pakistan 75
AR - Argentina 69
CH - Svizzera 69
KR - Corea 69
MX - Messico 69
PT - Portogallo 69
IR - Iran 63
ZA - Sudafrica 57
AT - Austria 54
IQ - Iraq 50
PH - Filippine 47
BE - Belgio 46
DK - Danimarca 46
EG - Egitto 45
HU - Ungheria 45
MY - Malesia 45
RO - Romania 45
PE - Perù 39
TH - Thailandia 36
EC - Ecuador 35
CO - Colombia 30
MA - Marocco 30
KE - Kenya 27
NO - Norvegia 24
VE - Venezuela 22
CZ - Repubblica Ceca 21
TW - Taiwan 21
IL - Israele 20
NZ - Nuova Zelanda 19
AE - Emirati Arabi Uniti 17
LT - Lituania 17
UZ - Uzbekistan 17
CL - Cile 16
EU - Europa 16
GR - Grecia 16
JO - Giordania 16
SA - Arabia Saudita 13
NP - Nepal 12
TN - Tunisia 10
CR - Costa Rica 9
DZ - Algeria 9
GE - Georgia 9
NG - Nigeria 9
SM - San Marino 9
LV - Lettonia 8
OM - Oman 8
SK - Slovacchia (Repubblica Slovacca) 8
AL - Albania 7
BG - Bulgaria 7
BH - Bahrain 7
HR - Croazia 7
MO - Macao, regione amministrativa speciale della Cina 7
PR - Porto Rico 7
UG - Uganda 7
EE - Estonia 6
JM - Giamaica 6
SI - Slovenia 6
CY - Cipro 5
ET - Etiopia 5
GH - Ghana 5
HN - Honduras 5
SN - Senegal 5
AZ - Azerbaigian 4
BO - Bolivia 4
DO - Repubblica Dominicana 4
KW - Kuwait 4
MD - Moldavia 4
PS - Palestinian Territory 4
PY - Paraguay 4
QA - Qatar 4
RS - Serbia 4
UY - Uruguay 4
A1 - Anonimo 3
AM - Armenia 3
BF - Burkina Faso 3
Totale 27.994
Salva come PNG Salva come JPEG
Città #
Milan 1.603
Singapore 967
Ashburn 740
San Jose 702
Rome 493
Chandler 469
Cattolica 365
Jacksonville 268
Dublin 225
San Mateo 175
Beijing 165
Jakarta 160
Ho Chi Minh City 153
Ann Arbor 151
Wilmington 147
Los Angeles 144
Lauterbourg 123
Boston 114
Munich 114
Redwood City 110
Brescia 108
Dallas 107
Naples 105
Hong Kong 100
Monza 98
Nanjing 93
Hefei 89
Hanoi 86
Tokyo 84
Turin 80
New York 78
Genoa 76
Dearborn 75
São Paulo 75
Frankfurt am Main 74
Torino 74
Houston 72
Lawrence 70
Moscow 70
Montreal 62
Bologna 61
Woodbridge 61
Florence 60
Seattle 60
Melbourne 59
Santa Clara 58
Como 56
Amsterdam 53
Buffalo 49
Busto Arsizio 49
London 49
Hangzhou 48
Nanchang 48
Boardman 47
Bergamo 46
The Dalles 46
Chicago 45
Princeton 43
Shanghai 43
Leeds 42
Verona 42
Segrate 39
Council Bluffs 37
Mumbai 37
Napoli 37
Udine 37
Fairfield 36
Paderno Dugnano 36
Manchester 33
Modena 33
Padova 33
Catania 32
Paris 32
Redmond 32
Warsaw 32
Islamabad 31
Izmir 31
Rio de Janeiro 31
Kent 30
Mountain View 30
Sydney 30
Istanbul 29
Seoul 29
Varese 29
Washington 29
Bari 28
Brooklyn 28
Fargo 28
Genova 28
Helsinki 28
Lancaster 28
Quiliano 28
Torre Del Greco 28
Tukwila 28
Phoenix 26
Padua 25
Vienna 25
Norwalk 24
Parma 24
Ankara 23
Totale 11.313
Salva come PNG Salva come JPEG
Nome #
Managing corporate communication: a cross-cultural approach 1.577
La comunicazione per la gestione della crisi 1.146
Brand Experience (Relazioni inpresa-cliente e valore di marca) 753
Brand Activism in search for an ethical communication leader: Vivienne Westwood and the clashes between person and brand 728
Influencers and Creators. Business, Culture and Practice 713
La comunicazione di marketing 517
Fangame Netnography: When Brand Hijack Fosters Brand Revitalization 449
Branding e comunicazione 418
Netnography Unlimited. Understanding Technoculture Using Qualitative Social Media Research 377
The Grounded Theory approach to consumer–brand engagement: The practitioner’s standpoint 369
Cultural branding in hardships: when branded activism nurtures a clash between culture and market 364
Grounding consumer-brand engagement: a field-driven conceptualisation 352
La comunicazione d'azienda tra contesto globale e sviluppo locale 349
Ambient communication: how to engage consumers in urban touch-points 310
Fake activism and Moral Conflict in social media: Consumer resistance to brand decoupling 309
Branded activism: Navigating the tension between culture and market in social media 308
The concept of engagement: a systematic analysis of the ongoing marketing debate 304
Consumer brand engagement: stato dell’arte. Teoria, applicazioni, prospettive di ricerca 300
Theorizing zoomie technoculture: embodied netnography to capture the connected self 290
Corporate branding at the crossroad between socio-political engagement and consumer clicktivism 289
Achieving cultural relevance in technomediated platforms: instant cultural branding and controversial clicktivism 288
Brand Purpose as a Cultural Entity Between Business and Society 277
Influencer & creator. Business, cultura e pratica 260
From brand activism to branded activism: what happens when culture and market collide?. 259
Brand wars: consumer–brand engagement beyond client–agency fights 258
Il comunicatore d'impresa in tempi di crisi e di complessità: l'uomo, il manager, il leader 256
Il valore della comunicazione tra artigianato e mercato: un’analisi nel comparto del mobile 251
Corporate branding and stakeholder engagement in corporate communication management: the link between identity and reputation 242
Consumer brand engagement nel contesto marketing non convenzionale: una concettualizzazione preliminare 242
Employer branding 242
A portrait of the Corporate Communication Officer (CCO) in the firm: a romantic character with multiple identities 238
Ambient marketing (guerrilla/street) 235
Between tribes and markets: The emergence of a liquid consumer-entrepreneurship 222
CONSUMER-BRAND ENGAGEMENT 219
Reshaping the boundaries of marketing communication to bond with consumers 217
Corporate communication as an academic discipline 215
Internet e il "vantaggio relazionale". Dalla differenziazione al consumer engagement delle strategie di marca 211
Emerging Market Dynamics Within and Beyond Consumer Tribes 211
Beyond the craze: depicting the NFTs’ cultural and market ecosystem 210
A new look at cooking: it’s not about eating! Prepare and exhibit food as identity representation 209
Leadership and communication 206
Branded entertainment 200
Netnography, digital habitus, and technocultural capital 196
Consumer-brand relationships: an unconventional communication perspective 195
Consumption, technology +/x sociality 195
Le piattaforme dal punto di vista dei consumatori 194
Brand wars: consumer-brand engagement as client-agency battlefield 191
Societal corporate branding under construction. A narrative perspective to detect weak signals of change 190
Conceptualizing ambient marketing: a systematic out of the box approach 189
Exploring stakeholder engagement: a Corporate Citizenship approach 188
"Si fa presto a dire brand community": un'analisi nel comparto delle bibite gasate 184
Il gioco delle parti: la relazione marca-consumatore nel contesto del gaming 181
Cooking for what? Preparing food for self representation 180
Zoom photo-taking as a new trend in gastronomy e-tourism 178
Value co-creation between the "inside" and the "outside" of a company: insights from a brand community failure 176
Food therapy: la costruzione dell’io come marca attraverso l’esperienza culinaria 175
Consuming post-truth in the time of technoculture 175
New practices of self-presentation: the emerging aesthetics of Zoomie 167
Corporate branding 163
Framing country culture and communicating across cultures 162
Activationism: how tobacco marketers hacked global youth culture 162
Exploring the professional identity of the corporate communication officer: Commander or Chamberlain? 161
A tipology of prosumption practices in food preparation 160
Instant networking: when relationships are collapsing 156
La relazione fra l'immagine di prodotto e l'employer brand 155
La comunicazione di marketing 155
Understanding innovation in health care networked projects. A data analysis proposal for combining insights 154
A communication-based conceptual mapping of the supply chain and its link with corporate reputation 153
Brand communities 153
La comunicazione non convenzionale: dinamiche evolutive e prospettive di impiego dell’ambient communication 152
Renewal in construction industry: Vimercate Hospital. A proposal for data analysis 151
Going agile in global markets: exploring how communication supports agile supply chain performance 148
Advancing a Citizenship Approach to Corporate Branding: A Societal View 147
Zoom photo taking as a new trend in gastronomy smart tourism 146
Global beautyscapes. An innovation-centered netnography of Chinese skin care and cosmetics consumers 146
Beyond negative liberties: the role of the brand as value facilitator 145
The role of consumer-entrepreneurs in the context of tribes 145
De-constructing renewal in the construction industry: An interconnectedness approach to big projects 144
ADVANCING IMC AS AN ORGANIZATIONAL PARADIGM AND CORPORATE BRANDING AS A GOVERNANCE MODEL: CO-CREATION AS THE WAY FORWARD 141
Distributed Leadership: When People Claim Brand Ownership 137
Societal corporate branding and political discourse: Where brand ethics meets with consumers' clicktivism 137
Comunicazione, processi decisionali strategici e marketing 136
Conceptualising the corporate brand as a socially owned asset: a critical contemplation 135
Launching a Small Business Venture as an Act of Eudaimonia 135
Eudaimonia: the sociocultural value of consumers’ social labor 134
Is brand value co-creation actionable? A facilitation perspective 132
I Millennials, le marche e gli spazi di vita tra materialità e virtualità 132
e-Tourism and gastronomic culture. How brands are making consumers' mouth water in digital experience 131
The consumer-object relationship debate in contemporary technoculture: a systematic review for a theory of the object 130
A cultural understanding of consumer-driven marketplace dynamics 128
From killer bunnies to talking cupcakes: theorizing the diverse universe of virtual influencers 127
Re-visiting the supply chain: a communication perspective 127
Corporate branding: where are we? A communication-based inquiry 127
Supply chain communication 127
An ecological definition of ambient communication: A discursive conceptualization 125
The process of consumer-brand engagement: a grounded theory approach 124
Cook, click, share and be happy! Eudaimonic self-presentation in consumer cooking practices in contemporary technocultures 124
Branding beyond product: the strange case of anti-surveillance camouflage 124
La relazione tra marca e consumatori migranti: una visione introspettiva” 121
Using ambient communication to reduce drink-driving: Public health and shocking images in public spaces 118
Totale 24.254
Salva come PNG Salva come JPEG
Categoria #
all - tutte 82.804
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 82.804
Salva come PNG Salva come JPEG


Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2021/20221.837 0 140 130 139 169 200 136 262 142 107 184 228
2022/20232.741 261 267 230 303 247 336 109 275 313 105 146 149
2023/20242.540 174 368 150 285 200 246 196 170 142 226 177 206
2024/20254.164 133 155 309 282 393 268 307 297 546 343 630 501
2025/20266.844 1.000 200 433 622 1.011 379 1.116 399 512 548 338 286
2026/20271.059 420 639 0 0 0 0 0 0 0 0 0 0
Totale 28.434