IRIS UniCatt

Gambetti, Rossella Chiara
 Distribuzione geografica
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Continente #
EU - Europa 11.681
NA - Nord America 4.800
AS - Asia 2.213
SA - Sud America 299
OC - Oceania 117
AF - Africa 108
Continente sconosciuto - Info sul continente non disponibili 19
Totale 19.237
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Nazione #
IT - Italia 7.443
US - Stati Uniti d'America 4.653
DE - Germania 1.090
SG - Singapore 695
SE - Svezia 615
CN - Cina 548
FR - Francia 512
GB - Regno Unito 486
UA - Ucraina 411
IE - Irlanda 251
BR - Brasile 222
ID - Indonesia 191
TR - Turchia 158
NL - Olanda 153
IN - India 133
FI - Finlandia 130
CA - Canada 110
AU - Australia 107
RU - Federazione Russa 107
CH - Svizzera 55
PK - Pakistan 55
IR - Iran 54
HK - Hong Kong 52
PT - Portogallo 51
JP - Giappone 45
ES - Italia 44
AT - Austria 41
BE - Belgio 41
PL - Polonia 41
HU - Ungheria 39
VN - Vietnam 38
MY - Malesia 34
RO - Romania 34
EG - Egitto 33
PH - Filippine 33
DK - Danimarca 32
KR - Corea 29
TH - Thailandia 28
MX - Messico 24
PE - Perù 23
ZA - Sudafrica 22
EC - Ecuador 18
TW - Taiwan 18
NO - Norvegia 17
EU - Europa 16
CZ - Repubblica Ceca 14
GR - Grecia 14
IL - Israele 14
CO - Colombia 13
IQ - Iraq 13
AE - Emirati Arabi Uniti 12
KE - Kenya 12
MA - Marocco 12
BD - Bangladesh 11
LT - Lituania 11
CL - Cile 10
NZ - Nuova Zelanda 10
JO - Giordania 9
SM - San Marino 9
GE - Georgia 8
SK - Slovacchia (Repubblica Slovacca) 8
MO - Macao, regione amministrativa speciale della Cina 7
NG - Nigeria 7
AR - Argentina 6
EE - Estonia 6
LV - Lettonia 6
PR - Porto Rico 6
GH - Ghana 5
SI - Slovenia 5
UZ - Uzbekistan 5
BG - Bulgaria 4
UG - Uganda 4
A1 - Anonimo 3
BF - Burkina Faso 3
BH - Bahrain 3
HR - Croazia 3
KW - Kuwait 3
LK - Sri Lanka 3
LU - Lussemburgo 3
OM - Oman 3
VE - Venezuela 3
BY - Bielorussia 2
CR - Costa Rica 2
CY - Cipro 2
ET - Etiopia 2
HN - Honduras 2
KH - Cambogia 2
MD - Moldavia 2
NP - Nepal 2
SL - Sierra Leone 2
TZ - Tanzania 2
UY - Uruguay 2
AM - Armenia 1
BN - Brunei Darussalam 1
BO - Bolivia 1
DZ - Algeria 1
GT - Guatemala 1
LB - Libano 1
MT - Malta 1
MZ - Mozambico 1
Totale 19.230
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Città #
Milan 1.327
Chandler 468
Ashburn 388
Rome 385
Cattolica 365
Singapore 307
Jacksonville 267
Dublin 219
San Mateo 175
Ann Arbor 150
Jakarta 149
Wilmington 147
Redwood City 110
Munich 102
Monza 92
Nanjing 92
Boston 91
Brescia 81
Dearborn 75
Beijing 74
Torino 74
Los Angeles 71
Naples 71
Lawrence 70
Moscow 69
Turin 64
Woodbridge 61
Houston 59
Como 56
Seattle 55
Genoa 51
Busto Arsizio 49
Nanchang 48
Bergamo 46
Florence 45
Hangzhou 45
New York 43
Princeton 42
Segrate 39
Napoli 37
Udine 37
Bologna 36
Dallas 36
Fairfield 36
London 36
Montreal 36
Melbourne 35
Verona 35
The Dalles 34
Paderno Dugnano 33
Amsterdam 32
Padova 32
Redmond 32
Izmir 31
Islamabad 30
Mountain View 30
Shanghai 30
Varese 29
Fargo 28
Genova 28
Leeds 28
Modena 28
Quiliano 28
Torre Del Greco 28
Boardman 27
Washington 26
Norwalk 24
Sydney 24
Helsinki 23
Ho Chi Minh City 23
San Giuliano Milanese 23
Brugherio 22
Catania 22
Lancaster 22
Lumarzo 22
Istanbul 21
Kunming 21
Mumbai 21
Pavia 21
Vienna 21
Brussels 20
Chicago 20
Shenyang 20
São Paulo 20
Vigevano 20
Cambridge 19
Perugia 19
Trento 19
Budapest 18
Codogno 18
Parma 18
Urbino 18
Bremen 17
Hebei 17
Hong Kong 17
Indianapolis 17
Montréal 17
Bari 16
Bristol 16
Cagliari 16
Totale 7.652
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Nome #
Managing corporate communication: a cross-cultural approach 1.513
La comunicazione per la gestione della crisi 944
Brand Experience (Relazioni inpresa-cliente e valore di marca) 676
Influencers and Creators. Business, Culture and Practice 491
La comunicazione di marketing 431
Branding e comunicazione 320
La comunicazione d'azienda tra contesto globale e sviluppo locale 300
Grounding consumer-brand engagement: a field-driven conceptualisation 292
The Grounded Theory approach to consumer–brand engagement: The practitioner’s standpoint 283
Cultural branding in hardships: when branded activism nurtures a clash between culture and market 275
Ambient communication: how to engage consumers in urban touch-points 261
Consumer brand engagement: stato dell’arte. Teoria, applicazioni, prospettive di ricerca 254
The concept of engagement: a systematic analysis of the ongoing marketing debate 249
Corporate branding at the crossroad between socio-political engagement and consumer clicktivism 240
Netnography Unlimited. Understanding Technoculture Using Qualitative Social Media Research 231
Brand wars: consumer–brand engagement beyond client–agency fights 222
Brand Purpose as a Cultural Entity Between Business and Society 212
Achieving cultural relevance in technomediated platforms: instant cultural branding and controversial clicktivism 208
Employer branding 207
Il comunicatore d'impresa in tempi di crisi e di complessità: l'uomo, il manager, il leader 203
Ambient marketing (guerrilla/street) 198
Consumer brand engagement nel contesto marketing non convenzionale: una concettualizzazione preliminare 197
Branded activism: Navigating the tension between culture and market in social media 197
Il valore della comunicazione tra artigianato e mercato: un’analisi nel comparto del mobile 189
Corporate communication as an academic discipline 184
A portrait of the Corporate Communication Officer (CCO) in the firm: a romantic character with multiple identities 182
CONSUMER-BRAND ENGAGEMENT 180
Emerging Market Dynamics Within and Beyond Consumer Tribes 176
Reshaping the boundaries of marketing communication to bond with consumers 176
Internet e il "vantaggio relazionale". Dalla differenziazione al consumer engagement delle strategie di marca 172
Corporate branding and stakeholder engagement in corporate communication management: the link between identity and reputation 168
Branded entertainment 167
Consumption, technology +/x sociality 166
Between tribes and markets: The emergence of a liquid consumer-entrepreneurship 165
Brand Activism in search for an ethical communication leader: Vivienne Westwood and the clashes between person and brand 163
Brand wars: consumer-brand engagement as client-agency battlefield 160
From brand activism to branded activism: what happens when culture and market collide?. 159
Leadership and communication 154
Consumer-brand relationships: an unconventional communication perspective 152
Societal corporate branding under construction. A narrative perspective to detect weak signals of change 152
Il gioco delle parti: la relazione marca-consumatore nel contesto del gaming 150
Cooking for what? Preparing food for self representation 150
Exploring stakeholder engagement: a Corporate Citizenship approach 146
"Si fa presto a dire brand community": un'analisi nel comparto delle bibite gasate 143
A new look at cooking: it’s not about eating! Prepare and exhibit food as identity representation 139
Corporate branding 138
Zoom photo-taking as a new trend in gastronomy e-tourism 138
Food therapy: la costruzione dell’io come marca attraverso l’esperienza culinaria 137
Value co-creation between the "inside" and the "outside" of a company: insights from a brand community failure 137
Netnography, digital habitus, and technocultural capital 132
Consuming post-truth in the time of technoculture 131
Conceptualizing ambient marketing: a systematic out of the box approach 129
Instant networking: when relationships are collapsing 128
A tipology of prosumption practices in food preparation 123
Brand communities 122
Exploring the professional identity of the corporate communication officer: Commander or Chamberlain? 120
La comunicazione non convenzionale: dinamiche evolutive e prospettive di impiego dell’ambient communication 120
La relazione fra l'immagine di prodotto e l'employer brand 119
Framing country culture and communicating across cultures 119
The role of consumer-entrepreneurs in the context of tribes 117
Fake activism and Moral Conflict in social media: Consumer resistance to brand decoupling 114
A communication-based conceptual mapping of the supply chain and its link with corporate reputation 113
Advancing a Citizenship Approach to Corporate Branding: A Societal View 112
Understanding innovation in health care networked projects. A data analysis proposal for combining insights 111
Beyond the craze: depicting the NFTs’ cultural and market ecosystem 111
Fangame Netnography: When Brand Hijack Fosters Brand Revitalization 107
Conceptualising the corporate brand as a socially owned asset: a critical contemplation 107
La comunicazione di marketing 107
New practices of self-presentation: the emerging aesthetics of Zoomie 105
Theorizing zoomie technoculture: embodied netnography to capture the connected self 104
Beyond negative liberties: the role of the brand as value facilitator 104
Renewal in construction industry: Vimercate Hospital. A proposal for data analysis 103
Going agile in global markets: exploring how communication supports agile supply chain performance 102
ADVANCING IMC AS AN ORGANIZATIONAL PARADIGM AND CORPORATE BRANDING AS A GOVERNANCE MODEL: CO-CREATION AS THE WAY FORWARD 95
De-constructing renewal in the construction industry: An interconnectedness approach to big projects 94
Comunicazione, processi decisionali strategici e marketing 94
Is brand value co-creation actionable? A facilitation perspective 92
Activationism: how tobacco marketers hacked global youth culture 92
Distributed Leadership: When People Claim Brand Ownership 90
I Millennials, le marche e gli spazi di vita tra materialità e virtualità 88
Eudaimonia: the sociocultural value of consumers’ social labor 88
An ecological definition of ambient communication: A discursive conceptualization 86
Supply chain communication 85
A cultural understanding of consumer-driven marketplace dynamics 85
Zoom photo taking as a new trend in gastronomy smart tourism 84
Re-visiting the supply chain: a communication perspective 84
Cook, click, share and be happy! Eudaimonic self-presentation in consumer cooking practices in contemporary technocultures 84
Branding beyond product: the strange case of anti-surveillance camouflage 84
Societal corporate branding and political discourse: Where brand ethics meets with consumers' clicktivism 82
La relazione tra marca e consumatori migranti: una visione introspettiva” 82
The process of consumer-brand engagement: a grounded theory approach 81
Integrated annual reporting and corporate performance: an intangible-based communication perspective 80
Verso un'ecologia della comunicazione non convenzionale: una concettualizzazione out of the box dell'ambient communication 80
Corporate branding: where are we? A communication-based inquiry 80
Are Positive Narratives a Possible Marketing Tool? Preliminary Insights from Narrative and Cognitive Psychology 79
Influencer & creator. Business, cultura e pratica 76
Stakeholder engagement as a contested dialogic territory: an interpretive glance 75
An ‘inside-outside’ perspective on corporate branding: a systematic analysis of the role of communication 74
Practitioners’ perspective on consumer-brand engagement: comparing marketers’ and agencies’ views 73
Guest editors' introduction: ethical management of intangible assets in contemporary organizations 72
Totale 17.566
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Categoria #
all - tutte 55.049
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 55.049
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2019/2020280 0 0 0 0 0 0 0 0 0 0 109 171
2020/20212.073 104 139 134 250 294 187 251 151 198 123 145 97
2021/20222.000 163 140 130 139 169 200 136 262 142 107 184 228
2022/20232.741 261 267 230 303 247 336 109 275 313 105 146 149
2023/20242.540 174 368 150 285 200 246 196 170 142 226 177 206
2024/20253.115 133 155 309 282 393 268 307 297 546 343 82 0
Totale 19.482