IRIS UniCatt

Gambetti, Rossella Chiara
 Distribuzione geografica
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Continente #
EU - Europa 13.371
NA - Nord America 6.374
AS - Asia 5.023
SA - Sud America 1.074
AF - Africa 226
OC - Oceania 153
Continente sconosciuto - Info sul continente non disponibili 20
Totale 26.241
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Nazione #
IT - Italia 8.199
US - Stati Uniti d'America 6.130
SG - Singapore 2.065
DE - Germania 1.234
CN - Cina 1.009
BR - Brasile 862
FR - Francia 777
GB - Regno Unito 699
SE - Svezia 649
UA - Ucraina 421
VN - Vietnam 393
IE - Irlanda 260
IN - India 238
ID - Indonesia 236
NL - Olanda 200
TR - Turchia 192
HK - Hong Kong 151
CA - Canada 146
AU - Australia 141
FI - Finlandia 141
JP - Giappone 130
RU - Federazione Russa 126
ES - Italia 88
PK - Pakistan 74
PL - Polonia 69
AR - Argentina 68
BD - Bangladesh 68
PT - Portogallo 68
KR - Corea 67
MX - Messico 67
CH - Svizzera 65
IR - Iran 58
AT - Austria 54
ZA - Sudafrica 54
IQ - Iraq 50
BE - Belgio 46
HU - Ungheria 45
PH - Filippine 45
EG - Egitto 44
DK - Danimarca 42
RO - Romania 42
MY - Malesia 40
EC - Ecuador 35
PE - Perù 32
TH - Thailandia 31
MA - Marocco 30
KE - Kenya 27
CO - Colombia 26
NO - Norvegia 23
VE - Venezuela 22
TW - Taiwan 21
CZ - Repubblica Ceca 20
IL - Israele 19
AE - Emirati Arabi Uniti 17
UZ - Uzbekistan 17
CL - Cile 16
EU - Europa 16
GR - Grecia 16
JO - Giordania 16
LT - Lituania 15
NP - Nepal 12
NZ - Nuova Zelanda 12
SA - Arabia Saudita 12
TN - Tunisia 10
DZ - Algeria 9
GE - Georgia 9
NG - Nigeria 9
SM - San Marino 9
LV - Lettonia 8
OM - Oman 8
SK - Slovacchia (Repubblica Slovacca) 8
AL - Albania 7
BG - Bulgaria 7
MO - Macao, regione amministrativa speciale della Cina 7
PR - Porto Rico 7
UG - Uganda 7
EE - Estonia 6
HR - Croazia 6
SI - Slovenia 6
ET - Etiopia 5
GH - Ghana 5
HN - Honduras 5
SN - Senegal 5
AZ - Azerbaigian 4
BO - Bolivia 4
CR - Costa Rica 4
DO - Repubblica Dominicana 4
KW - Kuwait 4
MD - Moldavia 4
PS - Palestinian Territory 4
PY - Paraguay 4
QA - Qatar 4
RS - Serbia 4
UY - Uruguay 4
A1 - Anonimo 3
AM - Armenia 3
BF - Burkina Faso 3
BH - Bahrain 3
CI - Costa d'Avorio 3
CY - Cipro 3
Totale 26.193
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Città #
Milan 1.524
Singapore 958
Ashburn 587
San Jose 493
Chandler 469
Rome 443
Cattolica 365
Jacksonville 268
Dublin 225
San Mateo 175
Jakarta 160
Beijing 158
Ho Chi Minh City 153
Ann Arbor 151
Wilmington 147
Los Angeles 129
Lauterbourg 123
Munich 114
Boston 110
Redwood City 110
Brescia 105
Naples 99
Hong Kong 98
Monza 98
Nanjing 93
Dallas 92
Hefei 89
Hanoi 86
Tokyo 83
Turin 77
Dearborn 75
Frankfurt am Main 74
São Paulo 74
Torino 74
Lawrence 70
Moscow 70
Genoa 67
Houston 67
New York 64
Bologna 61
Woodbridge 61
Seattle 60
Como 56
Florence 54
Melbourne 53
Busto Arsizio 49
Montreal 49
Hangzhou 48
Nanchang 48
Buffalo 47
Amsterdam 46
Bergamo 46
London 45
The Dalles 44
Shanghai 43
Princeton 42
Segrate 39
Verona 39
Santa Clara 38
Chicago 37
Mumbai 37
Napoli 37
Udine 37
Boardman 36
Council Bluffs 36
Fairfield 36
Paderno Dugnano 36
Padova 33
Paris 32
Redmond 32
Islamabad 31
Izmir 31
Leeds 31
Modena 31
Rio de Janeiro 31
Catania 30
Kent 30
Manchester 30
Mountain View 30
Sydney 30
Istanbul 29
Seoul 29
Varese 29
Fargo 28
Genova 28
Helsinki 28
Quiliano 28
Torre Del Greco 28
Lancaster 27
Washington 27
Vienna 25
Bari 24
Norwalk 24
Warsaw 24
Ankara 23
Budapest 23
Guangzhou 23
San Giuliano Milanese 23
Brugherio 22
Johannesburg 22
Totale 10.593
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Nome #
Managing corporate communication: a cross-cultural approach 1.571
La comunicazione per la gestione della crisi 1.097
Brand Experience (Relazioni inpresa-cliente e valore di marca) 727
Influencers and Creators. Business, Culture and Practice 626
Brand Activism in search for an ethical communication leader: Vivienne Westwood and the clashes between person and brand 597
La comunicazione di marketing 504
Branding e comunicazione 412
The Grounded Theory approach to consumer–brand engagement: The practitioner’s standpoint 359
Cultural branding in hardships: when branded activism nurtures a clash between culture and market 348
Grounding consumer-brand engagement: a field-driven conceptualisation 347
La comunicazione d'azienda tra contesto globale e sviluppo locale 344
Netnography Unlimited. Understanding Technoculture Using Qualitative Social Media Research 330
Ambient communication: how to engage consumers in urban touch-points 303
Branded activism: Navigating the tension between culture and market in social media 299
The concept of engagement: a systematic analysis of the ongoing marketing debate 295
Consumer brand engagement: stato dell’arte. Teoria, applicazioni, prospettive di ricerca 293
Corporate branding at the crossroad between socio-political engagement and consumer clicktivism 288
Achieving cultural relevance in technomediated platforms: instant cultural branding and controversial clicktivism 287
Fake activism and Moral Conflict in social media: Consumer resistance to brand decoupling 281
Brand Purpose as a Cultural Entity Between Business and Society 271
Brand wars: consumer–brand engagement beyond client–agency fights 255
From brand activism to branded activism: what happens when culture and market collide?. 251
Fangame Netnography: When Brand Hijack Fosters Brand Revitalization 247
Employer branding 241
Il comunicatore d'impresa in tempi di crisi e di complessità: l'uomo, il manager, il leader 240
Influencer & creator. Business, cultura e pratica 236
Corporate branding and stakeholder engagement in corporate communication management: the link between identity and reputation 234
Ambient marketing (guerrilla/street) 233
Consumer brand engagement nel contesto marketing non convenzionale: una concettualizzazione preliminare 228
A portrait of the Corporate Communication Officer (CCO) in the firm: a romantic character with multiple identities 227
Il valore della comunicazione tra artigianato e mercato: un’analisi nel comparto del mobile 219
CONSUMER-BRAND ENGAGEMENT 217
Between tribes and markets: The emergence of a liquid consumer-entrepreneurship 216
Reshaping the boundaries of marketing communication to bond with consumers 211
Corporate communication as an academic discipline 210
Emerging Market Dynamics Within and Beyond Consumer Tribes 207
Internet e il "vantaggio relazionale". Dalla differenziazione al consumer engagement delle strategie di marca 206
Leadership and communication 201
Branded entertainment 199
Theorizing zoomie technoculture: embodied netnography to capture the connected self 198
Beyond the craze: depicting the NFTs’ cultural and market ecosystem 194
A new look at cooking: it’s not about eating! Prepare and exhibit food as identity representation 192
Consumer-brand relationships: an unconventional communication perspective 190
Societal corporate branding under construction. A narrative perspective to detect weak signals of change 187
Brand wars: consumer-brand engagement as client-agency battlefield 186
Consumption, technology +/x sociality 186
Exploring stakeholder engagement: a Corporate Citizenship approach 184
Il gioco delle parti: la relazione marca-consumatore nel contesto del gaming 181
Cooking for what? Preparing food for self representation 180
Netnography, digital habitus, and technocultural capital 175
Zoom photo-taking as a new trend in gastronomy e-tourism 173
"Si fa presto a dire brand community": un'analisi nel comparto delle bibite gasate 172
Value co-creation between the "inside" and the "outside" of a company: insights from a brand community failure 171
Food therapy: la costruzione dell’io come marca attraverso l’esperienza culinaria 170
Conceptualizing ambient marketing: a systematic out of the box approach 169
Consuming post-truth in the time of technoculture 169
Exploring the professional identity of the corporate communication officer: Commander or Chamberlain? 158
Corporate branding 157
New practices of self-presentation: the emerging aesthetics of Zoomie 156
Framing country culture and communicating across cultures 156
Instant networking: when relationships are collapsing 155
La relazione fra l'immagine di prodotto e l'employer brand 154
A tipology of prosumption practices in food preparation 153
Brand communities 151
La comunicazione non convenzionale: dinamiche evolutive e prospettive di impiego dell’ambient communication 150
Understanding innovation in health care networked projects. A data analysis proposal for combining insights 150
Renewal in construction industry: Vimercate Hospital. A proposal for data analysis 149
A communication-based conceptual mapping of the supply chain and its link with corporate reputation 148
Activationism: how tobacco marketers hacked global youth culture 148
La comunicazione di marketing 148
Going agile in global markets: exploring how communication supports agile supply chain performance 146
Global beautyscapes. An innovation-centered netnography of Chinese skin care and cosmetics consumers 145
The role of consumer-entrepreneurs in the context of tribes 143
Zoom photo taking as a new trend in gastronomy smart tourism 142
Beyond negative liberties: the role of the brand as value facilitator 141
Advancing a Citizenship Approach to Corporate Branding: A Societal View 141
De-constructing renewal in the construction industry: An interconnectedness approach to big projects 140
ADVANCING IMC AS AN ORGANIZATIONAL PARADIGM AND CORPORATE BRANDING AS A GOVERNANCE MODEL: CO-CREATION AS THE WAY FORWARD 136
Comunicazione, processi decisionali strategici e marketing 134
Distributed Leadership: When People Claim Brand Ownership 132
Conceptualising the corporate brand as a socially owned asset: a critical contemplation 131
Is brand value co-creation actionable? A facilitation perspective 127
Eudaimonia: the sociocultural value of consumers’ social labor 127
Societal corporate branding and political discourse: Where brand ethics meets with consumers' clicktivism 126
e-Tourism and gastronomic culture. How brands are making consumers' mouth water in digital experience 125
The process of consumer-brand engagement: a grounded theory approach 123
Supply chain communication 123
Re-visiting the supply chain: a communication perspective 122
I Millennials, le marche e gli spazi di vita tra materialità e virtualità 122
An ecological definition of ambient communication: A discursive conceptualization 121
Corporate branding: where are we? A communication-based inquiry 119
Cook, click, share and be happy! Eudaimonic self-presentation in consumer cooking practices in contemporary technocultures 119
A cultural understanding of consumer-driven marketplace dynamics 119
Launching a Small Business Venture as an Act of Eudaimonia 116
La relazione tra marca e consumatori migranti: una visione introspettiva” 116
The consumer-object relationship debate in contemporary technoculture: a systematic review for a theory of the object 115
Verso un'ecologia della comunicazione non convenzionale: una concettualizzazione out of the box dell'ambient communication 114
UNCONVERING STAKEHOLDER ENGAGEMENT: A DELPHI APPROACH TO UNRAVEL COMPLEXITY 113
Branding beyond product: the strange case of anti-surveillance camouflage 113
Using ambient communication to reduce drink-driving: Public health and shocking images in public spaces 112
Totale 22.870
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Categoria #
all - tutte 74.273
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 74.273
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2020/2021365 0 0 0 0 0 0 0 0 0 123 145 97
2021/20222.000 163 140 130 139 169 200 136 262 142 107 184 228
2022/20232.741 261 267 230 303 247 336 109 275 313 105 146 149
2023/20242.540 174 368 150 285 200 246 196 170 142 226 177 206
2024/20254.164 133 155 309 282 393 268 307 297 546 343 630 501
2025/20266.079 1.000 200 433 622 1.011 379 1.116 399 512 407 0 0
Totale 26.610