IRIS UniCatt

Gambetti, Rossella Chiara
 Distribuzione geografica
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Continente #
EU - Europa 13.645
NA - Nord America 6.725
AS - Asia 5.105
SA - Sud America 1.085
AF - Africa 227
OC - Oceania 169
Continente sconosciuto - Info sul continente non disponibili 20
Totale 26.976
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Nazione #
IT - Italia 8.373
US - Stati Uniti d'America 6.468
SG - Singapore 2.085
DE - Germania 1.255
CN - Cina 1.034
BR - Brasile 865
FR - Francia 779
GB - Regno Unito 730
SE - Svezia 659
UA - Ucraina 421
VN - Vietnam 395
IE - Irlanda 263
ID - Indonesia 243
IN - India 239
NL - Olanda 210
TR - Turchia 195
CA - Canada 153
HK - Hong Kong 151
AU - Australia 150
FI - Finlandia 141
JP - Giappone 131
RU - Federazione Russa 126
ES - Italia 93
BD - Bangladesh 80
PL - Polonia 76
PK - Pakistan 75
KR - Corea 69
PT - Portogallo 69
AR - Argentina 68
MX - Messico 68
CH - Svizzera 66
IR - Iran 58
AT - Austria 54
ZA - Sudafrica 54
IQ - Iraq 50
BE - Belgio 46
PH - Filippine 46
DK - Danimarca 45
HU - Ungheria 45
RO - Romania 45
EG - Egitto 44
MY - Malesia 43
PE - Perù 39
EC - Ecuador 35
TH - Thailandia 33
MA - Marocco 30
CO - Colombia 27
KE - Kenya 27
NO - Norvegia 24
VE - Venezuela 22
CZ - Repubblica Ceca 21
TW - Taiwan 21
IL - Israele 19
NZ - Nuova Zelanda 19
AE - Emirati Arabi Uniti 17
UZ - Uzbekistan 17
CL - Cile 16
EU - Europa 16
GR - Grecia 16
JO - Giordania 16
LT - Lituania 15
NP - Nepal 12
SA - Arabia Saudita 12
TN - Tunisia 10
DZ - Algeria 9
GE - Georgia 9
NG - Nigeria 9
SM - San Marino 9
LV - Lettonia 8
OM - Oman 8
SK - Slovacchia (Repubblica Slovacca) 8
AL - Albania 7
BG - Bulgaria 7
HR - Croazia 7
MO - Macao, regione amministrativa speciale della Cina 7
PR - Porto Rico 7
UG - Uganda 7
CR - Costa Rica 6
EE - Estonia 6
SI - Slovenia 6
CY - Cipro 5
ET - Etiopia 5
GH - Ghana 5
HN - Honduras 5
SN - Senegal 5
AZ - Azerbaigian 4
BO - Bolivia 4
DO - Repubblica Dominicana 4
JM - Giamaica 4
KW - Kuwait 4
MD - Moldavia 4
PS - Palestinian Territory 4
PY - Paraguay 4
QA - Qatar 4
RS - Serbia 4
UY - Uruguay 4
A1 - Anonimo 3
AM - Armenia 3
BF - Burkina Faso 3
BH - Bahrain 3
Totale 26.925
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Città #
Milan 1.551
Singapore 962
Ashburn 638
San Jose 589
Rome 479
Chandler 469
Cattolica 365
Jacksonville 268
Dublin 225
San Mateo 175
Beijing 162
Jakarta 160
Ho Chi Minh City 153
Ann Arbor 151
Wilmington 147
Los Angeles 133
Lauterbourg 123
Munich 114
Boston 110
Redwood City 110
Brescia 108
Naples 101
Hong Kong 98
Monza 98
Dallas 96
Nanjing 93
Hefei 89
Hanoi 86
Tokyo 83
Turin 79
Dearborn 75
São Paulo 75
Frankfurt am Main 74
Torino 74
Genoa 71
Lawrence 70
Moscow 70
New York 70
Houston 69
Bologna 61
Woodbridge 61
Seattle 60
Melbourne 57
Como 56
Florence 55
Amsterdam 53
Montreal 51
Busto Arsizio 49
Buffalo 48
Hangzhou 48
Nanchang 48
Boardman 47
Bergamo 46
London 46
Santa Clara 44
The Dalles 44
Shanghai 43
Chicago 42
Leeds 42
Princeton 42
Verona 42
Segrate 39
Mumbai 37
Napoli 37
Udine 37
Council Bluffs 36
Fairfield 36
Paderno Dugnano 36
Modena 33
Padova 33
Catania 32
Manchester 32
Paris 32
Redmond 32
Islamabad 31
Izmir 31
Rio de Janeiro 31
Warsaw 31
Kent 30
Mountain View 30
Sydney 30
Istanbul 29
Seoul 29
Varese 29
Bari 28
Fargo 28
Genova 28
Helsinki 28
Quiliano 28
Torre Del Greco 28
Tukwila 28
Washington 28
Lancaster 27
Vienna 25
Norwalk 24
Padua 24
Ankara 23
Budapest 23
Guangzhou 23
Parma 23
Totale 10.917
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Nome #
Managing corporate communication: a cross-cultural approach 1.576
La comunicazione per la gestione della crisi 1.108
Brand Experience (Relazioni inpresa-cliente e valore di marca) 736
Brand Activism in search for an ethical communication leader: Vivienne Westwood and the clashes between person and brand 703
Influencers and Creators. Business, Culture and Practice 681
La comunicazione di marketing 512
Branding e comunicazione 416
The Grounded Theory approach to consumer–brand engagement: The practitioner’s standpoint 366
Cultural branding in hardships: when branded activism nurtures a clash between culture and market 356
Grounding consumer-brand engagement: a field-driven conceptualisation 352
Netnography Unlimited. Understanding Technoculture Using Qualitative Social Media Research 348
La comunicazione d'azienda tra contesto globale e sviluppo locale 346
Ambient communication: how to engage consumers in urban touch-points 307
Fake activism and Moral Conflict in social media: Consumer resistance to brand decoupling 306
Branded activism: Navigating the tension between culture and market in social media 305
The concept of engagement: a systematic analysis of the ongoing marketing debate 302
Consumer brand engagement: stato dell’arte. Teoria, applicazioni, prospettive di ricerca 298
Corporate branding at the crossroad between socio-political engagement and consumer clicktivism 288
Achieving cultural relevance in technomediated platforms: instant cultural branding and controversial clicktivism 288
Brand Purpose as a Cultural Entity Between Business and Society 276
Fangame Netnography: When Brand Hijack Fosters Brand Revitalization 261
From brand activism to branded activism: what happens when culture and market collide?. 257
Brand wars: consumer–brand engagement beyond client–agency fights 257
Il comunicatore d'impresa in tempi di crisi e di complessità: l'uomo, il manager, il leader 254
Influencer & creator. Business, cultura e pratica 247
Employer branding 242
Corporate branding and stakeholder engagement in corporate communication management: the link between identity and reputation 237
Consumer brand engagement nel contesto marketing non convenzionale: una concettualizzazione preliminare 236
Ambient marketing (guerrilla/street) 235
A portrait of the Corporate Communication Officer (CCO) in the firm: a romantic character with multiple identities 233
Il valore della comunicazione tra artigianato e mercato: un’analisi nel comparto del mobile 229
CONSUMER-BRAND ENGAGEMENT 218
Reshaping the boundaries of marketing communication to bond with consumers 217
Between tribes and markets: The emergence of a liquid consumer-entrepreneurship 217
Corporate communication as an academic discipline 213
Theorizing zoomie technoculture: embodied netnography to capture the connected self 208
Emerging Market Dynamics Within and Beyond Consumer Tribes 208
Internet e il "vantaggio relazionale". Dalla differenziazione al consumer engagement delle strategie di marca 207
Leadership and communication 204
Beyond the craze: depicting the NFTs’ cultural and market ecosystem 203
Branded entertainment 200
A new look at cooking: it’s not about eating! Prepare and exhibit food as identity representation 196
Consumer-brand relationships: an unconventional communication perspective 192
Consumption, technology +/x sociality 191
Brand wars: consumer-brand engagement as client-agency battlefield 189
Societal corporate branding under construction. A narrative perspective to detect weak signals of change 187
Netnography, digital habitus, and technocultural capital 187
Exploring stakeholder engagement: a Corporate Citizenship approach 184
Conceptualizing ambient marketing: a systematic out of the box approach 182
"Si fa presto a dire brand community": un'analisi nel comparto delle bibite gasate 181
Il gioco delle parti: la relazione marca-consumatore nel contesto del gaming 181
Cooking for what? Preparing food for self representation 180
Zoom photo-taking as a new trend in gastronomy e-tourism 176
Value co-creation between the "inside" and the "outside" of a company: insights from a brand community failure 175
Food therapy: la costruzione dell’io come marca attraverso l’esperienza culinaria 174
Consuming post-truth in the time of technoculture 172
Corporate branding 161
New practices of self-presentation: the emerging aesthetics of Zoomie 159
Exploring the professional identity of the corporate communication officer: Commander or Chamberlain? 159
Framing country culture and communicating across cultures 158
A tipology of prosumption practices in food preparation 155
Instant networking: when relationships are collapsing 155
La relazione fra l'immagine di prodotto e l'employer brand 154
Understanding innovation in health care networked projects. A data analysis proposal for combining insights 152
Activationism: how tobacco marketers hacked global youth culture 152
La comunicazione di marketing 152
A communication-based conceptual mapping of the supply chain and its link with corporate reputation 151
Brand communities 151
La comunicazione non convenzionale: dinamiche evolutive e prospettive di impiego dell’ambient communication 150
Renewal in construction industry: Vimercate Hospital. A proposal for data analysis 150
Going agile in global markets: exploring how communication supports agile supply chain performance 148
Zoom photo taking as a new trend in gastronomy smart tourism 146
The role of consumer-entrepreneurs in the context of tribes 145
Global beautyscapes. An innovation-centered netnography of Chinese skin care and cosmetics consumers 145
Beyond negative liberties: the role of the brand as value facilitator 143
Advancing a Citizenship Approach to Corporate Branding: A Societal View 143
De-constructing renewal in the construction industry: An interconnectedness approach to big projects 140
ADVANCING IMC AS AN ORGANIZATIONAL PARADIGM AND CORPORATE BRANDING AS A GOVERNANCE MODEL: CO-CREATION AS THE WAY FORWARD 138
Societal corporate branding and political discourse: Where brand ethics meets with consumers' clicktivism 135
Distributed Leadership: When People Claim Brand Ownership 134
Comunicazione, processi decisionali strategici e marketing 134
Conceptualising the corporate brand as a socially owned asset: a critical contemplation 133
Eudaimonia: the sociocultural value of consumers’ social labor 132
I Millennials, le marche e gli spazi di vita tra materialità e virtualità 130
Is brand value co-creation actionable? A facilitation perspective 129
e-Tourism and gastronomic culture. How brands are making consumers' mouth water in digital experience 126
Re-visiting the supply chain: a communication perspective 126
Supply chain communication 126
A cultural understanding of consumer-driven marketplace dynamics 126
Corporate branding: where are we? A communication-based inquiry 124
The consumer-object relationship debate in contemporary technoculture: a systematic review for a theory of the object 123
The process of consumer-brand engagement: a grounded theory approach 123
An ecological definition of ambient communication: A discursive conceptualization 123
Cook, click, share and be happy! Eudaimonic self-presentation in consumer cooking practices in contemporary technocultures 122
From killer bunnies to talking cupcakes: theorizing the diverse universe of virtual influencers 121
Launching a Small Business Venture as an Act of Eudaimonia 120
Branding beyond product: the strange case of anti-surveillance camouflage 120
La relazione tra marca e consumatori migranti: una visione introspettiva” 119
UNCONVERING STAKEHOLDER ENGAGEMENT: A DELPHI APPROACH TO UNRAVEL COMPLEXITY 116
Integrated Stakeholders' Communication Management in B2C Context 115
Totale 23.464
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Categoria #
all - tutte 78.660
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 78.660
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2020/202197 0 0 0 0 0 0 0 0 0 0 0 97
2021/20222.000 163 140 130 139 169 200 136 262 142 107 184 228
2022/20232.741 261 267 230 303 247 336 109 275 313 105 146 149
2023/20242.540 174 368 150 285 200 246 196 170 142 226 177 206
2024/20254.164 133 155 309 282 393 268 307 297 546 343 630 501
2025/20266.830 1.000 200 433 622 1.011 379 1.116 399 512 548 338 272
Totale 27.361