IRIS UniCatt

Gambetti, Rossella Chiara
 Distribuzione geografica
Salva come PNG Salva come JPEG
Continente #
EU - Europa 12.683
NA - Nord America 5.514
AS - Asia 4.122
SA - Sud America 993
AF - Africa 172
OC - Oceania 138
Continente sconosciuto - Info sul continente non disponibili 19
Totale 23.641
Salva come PNG Salva come JPEG
Nazione #
IT - Italia 7.915
US - Stati Uniti d'America 5.295
SG - Singapore 1.730
DE - Germania 1.201
CN - Cina 850
BR - Brasile 808
SE - Svezia 645
FR - Francia 623
GB - Regno Unito 609
UA - Ucraina 420
IE - Irlanda 254
VN - Vietnam 232
ID - Indonesia 224
IN - India 198
TR - Turchia 184
NL - Olanda 178
CA - Canada 134
FI - Finlandia 134
AU - Australia 126
RU - Federazione Russa 121
HK - Hong Kong 98
JP - Giappone 75
ES - Italia 67
PK - Pakistan 66
KR - Corea 64
PT - Portogallo 63
CH - Svizzera 61
AR - Argentina 59
IR - Iran 57
MX - Messico 57
PL - Polonia 57
BD - Bangladesh 55
AT - Austria 49
BE - Belgio 45
HU - Ungheria 44
ZA - Sudafrica 44
IQ - Iraq 40
EG - Egitto 39
DK - Danimarca 38
RO - Romania 37
PH - Filippine 36
MY - Malesia 35
EC - Ecuador 31
PE - Perù 30
TH - Thailandia 30
MA - Marocco 24
CO - Colombia 20
KE - Kenya 20
VE - Venezuela 20
TW - Taiwan 19
CZ - Repubblica Ceca 18
IL - Israele 18
AE - Emirati Arabi Uniti 17
NO - Norvegia 17
UZ - Uzbekistan 17
EU - Europa 16
GR - Grecia 16
LT - Lituania 15
CL - Cile 14
NZ - Nuova Zelanda 12
JO - Giordania 10
SA - Arabia Saudita 9
SM - San Marino 9
GE - Georgia 8
NG - Nigeria 8
SK - Slovacchia (Repubblica Slovacca) 8
LV - Lettonia 7
MO - Macao, regione amministrativa speciale della Cina 7
PR - Porto Rico 7
UG - Uganda 7
EE - Estonia 6
HR - Croazia 6
NP - Nepal 6
OM - Oman 6
GH - Ghana 5
SI - Slovenia 5
BG - Bulgaria 4
CR - Costa Rica 4
DZ - Algeria 4
HN - Honduras 4
KW - Kuwait 4
MD - Moldavia 4
PS - Palestinian Territory 4
UY - Uruguay 4
A1 - Anonimo 3
AM - Armenia 3
AZ - Azerbaigian 3
BF - Burkina Faso 3
BH - Bahrain 3
BO - Bolivia 3
DO - Repubblica Dominicana 3
JM - Giamaica 3
LK - Sri Lanka 3
LU - Lussemburgo 3
PY - Paraguay 3
TN - Tunisia 3
BY - Bielorussia 2
CI - Costa d'Avorio 2
CY - Cipro 2
ET - Etiopia 2
Totale 23.611
Salva come PNG Salva come JPEG
Città #
Milan 1.464
Singapore 658
Ashburn 472
Chandler 469
Rome 417
Cattolica 365
Jacksonville 268
Dublin 222
San Mateo 175
Jakarta 159
Ann Arbor 151
Wilmington 147
Beijing 132
Los Angeles 125
Munich 114
Redwood City 110
Ho Chi Minh City 108
Boston 102
Brescia 101
Nanjing 93
Naples 93
Monza 92
Dallas 91
Hefei 89
Dearborn 75
Torino 74
Turin 71
Lawrence 70
Moscow 70
Houston 66
São Paulo 66
Woodbridge 61
Genoa 58
Seattle 58
Hong Kong 57
Como 56
Frankfurt am Main 54
New York 54
Bologna 49
Busto Arsizio 49
Florence 49
Hanoi 48
Nanchang 48
Bergamo 46
Buffalo 46
Hangzhou 46
London 44
Montreal 44
Princeton 42
Melbourne 40
Segrate 39
Verona 39
Amsterdam 37
Napoli 37
Udine 37
Chicago 36
Fairfield 36
The Dalles 36
Paderno Dugnano 33
Padova 33
Redmond 32
Shanghai 32
Boardman 31
Izmir 31
Islamabad 30
Kent 30
Leeds 30
Mountain View 30
Sydney 30
Modena 29
Mumbai 29
Rio de Janeiro 29
Seoul 29
Tokyo 29
Varese 29
Fargo 28
Genova 28
Quiliano 28
Santa Clara 28
Torre Del Greco 28
Catania 27
Council Bluffs 27
Istanbul 26
Lancaster 26
Manchester 26
Washington 26
Norwalk 24
Helsinki 23
San Giuliano Milanese 23
Vienna 23
Brugherio 22
Budapest 22
Lumarzo 22
Ankara 21
Birmingham 21
Kunming 21
Parma 21
Pavia 21
Trento 21
Brussels 20
Totale 9.074
Salva come PNG Salva come JPEG
Nome #
Managing corporate communication: a cross-cultural approach 1.542
La comunicazione per la gestione della crisi 1.056
Brand Experience (Relazioni inpresa-cliente e valore di marca) 708
Influencers and Creators. Business, Culture and Practice 588
La comunicazione di marketing 477
Brand Activism in search for an ethical communication leader: Vivienne Westwood and the clashes between person and brand 405
Branding e comunicazione 387
The Grounded Theory approach to consumer–brand engagement: The practitioner’s standpoint 337
Grounding consumer-brand engagement: a field-driven conceptualisation 334
La comunicazione d'azienda tra contesto globale e sviluppo locale 326
Cultural branding in hardships: when branded activism nurtures a clash between culture and market 324
Ambient communication: how to engage consumers in urban touch-points 290
Netnography Unlimited. Understanding Technoculture Using Qualitative Social Media Research 289
The concept of engagement: a systematic analysis of the ongoing marketing debate 276
Consumer brand engagement: stato dell’arte. Teoria, applicazioni, prospettive di ricerca 276
Corporate branding at the crossroad between socio-political engagement and consumer clicktivism 275
Achieving cultural relevance in technomediated platforms: instant cultural branding and controversial clicktivism 262
Brand Purpose as a Cultural Entity Between Business and Society 246
Branded activism: Navigating the tension between culture and market in social media 245
Brand wars: consumer–brand engagement beyond client–agency fights 241
Employer branding 229
Il comunicatore d'impresa in tempi di crisi e di complessità: l'uomo, il manager, il leader 225
Corporate branding and stakeholder engagement in corporate communication management: the link between identity and reputation 217
Ambient marketing (guerrilla/street) 217
Consumer brand engagement nel contesto marketing non convenzionale: una concettualizzazione preliminare 215
Fake activism and Moral Conflict in social media: Consumer resistance to brand decoupling 214
From brand activism to branded activism: what happens when culture and market collide?. 214
Il valore della comunicazione tra artigianato e mercato: un’analisi nel comparto del mobile 207
A portrait of the Corporate Communication Officer (CCO) in the firm: a romantic character with multiple identities 206
CONSUMER-BRAND ENGAGEMENT 201
Corporate communication as an academic discipline 201
Fangame Netnography: When Brand Hijack Fosters Brand Revitalization 200
Reshaping the boundaries of marketing communication to bond with consumers 200
Between tribes and markets: The emergence of a liquid consumer-entrepreneurship 200
Internet e il "vantaggio relazionale". Dalla differenziazione al consumer engagement delle strategie di marca 196
Emerging Market Dynamics Within and Beyond Consumer Tribes 192
Branded entertainment 187
Leadership and communication 184
Consumption, technology +/x sociality 178
Brand wars: consumer-brand engagement as client-agency battlefield 177
Consumer-brand relationships: an unconventional communication perspective 174
Societal corporate branding under construction. A narrative perspective to detect weak signals of change 174
Il gioco delle parti: la relazione marca-consumatore nel contesto del gaming 170
Theorizing zoomie technoculture: embodied netnography to capture the connected self 168
Cooking for what? Preparing food for self representation 168
Exploring stakeholder engagement: a Corporate Citizenship approach 166
A new look at cooking: it’s not about eating! Prepare and exhibit food as identity representation 164
Beyond the craze: depicting the NFTs’ cultural and market ecosystem 164
Influencer & creator. Business, cultura e pratica 160
"Si fa presto a dire brand community": un'analisi nel comparto delle bibite gasate 158
Conceptualizing ambient marketing: a systematic out of the box approach 158
Netnography, digital habitus, and technocultural capital 158
Value co-creation between the "inside" and the "outside" of a company: insights from a brand community failure 155
Zoom photo-taking as a new trend in gastronomy e-tourism 155
Food therapy: la costruzione dell’io come marca attraverso l’esperienza culinaria 154
Corporate branding 151
Consuming post-truth in the time of technoculture 151
New practices of self-presentation: the emerging aesthetics of Zoomie 144
Exploring the professional identity of the corporate communication officer: Commander or Chamberlain? 144
Framing country culture and communicating across cultures 144
A tipology of prosumption practices in food preparation 144
Instant networking: when relationships are collapsing 144
La relazione fra l'immagine di prodotto e l'employer brand 142
La comunicazione non convenzionale: dinamiche evolutive e prospettive di impiego dell’ambient communication 142
Brand communities 141
A communication-based conceptual mapping of the supply chain and its link with corporate reputation 134
Renewal in construction industry: Vimercate Hospital. A proposal for data analysis 134
Activationism: how tobacco marketers hacked global youth culture 134
Understanding innovation in health care networked projects. A data analysis proposal for combining insights 133
La comunicazione di marketing 133
Advancing a Citizenship Approach to Corporate Branding: A Societal View 131
Beyond negative liberties: the role of the brand as value facilitator 129
The role of consumer-entrepreneurs in the context of tribes 129
Going agile in global markets: exploring how communication supports agile supply chain performance 128
Comunicazione, processi decisionali strategici e marketing 128
De-constructing renewal in the construction industry: An interconnectedness approach to big projects 127
Zoom photo taking as a new trend in gastronomy smart tourism 126
Global beautyscapes. An innovation-centered netnography of Chinese skin care and cosmetics consumers 123
Conceptualising the corporate brand as a socially owned asset: a critical contemplation 121
The process of consumer-brand engagement: a grounded theory approach 119
ADVANCING IMC AS AN ORGANIZATIONAL PARADIGM AND CORPORATE BRANDING AS A GOVERNANCE MODEL: CO-CREATION AS THE WAY FORWARD 119
Eudaimonia: the sociocultural value of consumers’ social labor 113
Is brand value co-creation actionable? A facilitation perspective 112
Supply chain communication 111
Distributed Leadership: When People Claim Brand Ownership 110
Re-visiting the supply chain: a communication perspective 109
e-Tourism and gastronomic culture. How brands are making consumers' mouth water in digital experience 108
Cook, click, share and be happy! Eudaimonic self-presentation in consumer cooking practices in contemporary technocultures 107
Societal corporate branding and political discourse: Where brand ethics meets with consumers' clicktivism 107
La relazione tra marca e consumatori migranti: una visione introspettiva” 107
I Millennials, le marche e gli spazi di vita tra materialità e virtualità 106
An ecological definition of ambient communication: A discursive conceptualization 104
A cultural understanding of consumer-driven marketplace dynamics 104
Branding beyond product: the strange case of anti-surveillance camouflage 104
Integrated annual reporting and corporate performance: an intangible-based communication perspective 103
Launching a Small Business Venture as an Act of Eudaimonia 103
Corporate branding: where are we? A communication-based inquiry 98
Stakeholder engagement as a contested dialogic territory: an interpretive glance 98
Verso un'ecologia della comunicazione non convenzionale: una concettualizzazione out of the box dell'ambient communication 96
Using ambient communication to reduce drink-driving: Public health and shocking images in public spaces 95
Totale 20.880
Salva come PNG Salva come JPEG
Categoria #
all - tutte 68.878
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 68.878
Salva come PNG Salva come JPEG


Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2020/20211.152 0 0 0 0 0 187 251 151 198 123 145 97
2021/20222.000 163 140 130 139 169 200 136 262 142 107 184 228
2022/20232.741 261 267 230 303 247 336 109 275 313 105 146 149
2023/20242.540 174 368 150 285 200 246 196 170 142 226 177 206
2024/20254.164 133 155 309 282 393 268 307 297 546 343 630 501
2025/20263.364 1.000 200 433 622 1.018 91 0 0 0 0 0 0
Totale 23.895