IRIS PubliCatt

Gambetti, Rossella Chiara
 Distribuzione geografica
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Continente #
EU - Europa 10.534
NA - Nord America 4.466
AS - Asia 1.482
SA - Sud America 104
AF - Africa 93
OC - Oceania 91
Continente sconosciuto - Info sul continente non disponibili 19
Totale 16.789
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Nazione #
IT - Italia 6.750
US - Stati Uniti d'America 4.376
DE - Germania 1.040
SE - Svezia 580
CN - Cina 492
FR - Francia 418
UA - Ucraina 409
GB - Regno Unito 394
IE - Irlanda 242
SG - Singapore 203
ID - Indonesia 172
TR - Turchia 133
FI - Finlandia 119
IN - India 113
RU - Federazione Russa 97
AU - Australia 86
NL - Olanda 84
CA - Canada 64
BR - Brasile 50
CH - Svizzera 47
PK - Pakistan 47
IR - Iran 46
PT - Portogallo 45
JP - Giappone 42
BE - Belgio 40
ES - Italia 36
VN - Vietnam 33
MY - Malesia 32
RO - Romania 32
PL - Polonia 31
HU - Ungheria 30
HK - Hong Kong 29
TH - Thailandia 28
AT - Austria 27
PH - Filippine 25
DK - Danimarca 24
EG - Egitto 24
ZA - Sudafrica 20
KR - Corea 19
MX - Messico 19
PE - Perù 19
EU - Europa 16
NO - Norvegia 15
EC - Ecuador 14
CZ - Repubblica Ceca 12
TW - Taiwan 12
GR - Grecia 11
IL - Israele 11
MA - Marocco 11
KE - Kenya 10
LT - Lituania 10
AE - Emirati Arabi Uniti 8
CL - Cile 8
JO - Giordania 8
SK - Slovacchia (Repubblica Slovacca) 8
BD - Bangladesh 7
CO - Colombia 7
IQ - Iraq 7
NG - Nigeria 6
SM - San Marino 6
EE - Estonia 5
GH - Ghana 5
NZ - Nuova Zelanda 5
SI - Slovenia 5
LV - Lettonia 4
MO - Macao, regione amministrativa speciale della Cina 4
PR - Porto Rico 4
UG - Uganda 4
A1 - Anonimo 3
BF - Burkina Faso 3
BG - Bulgaria 3
HR - Croazia 3
LU - Lussemburgo 3
OM - Oman 3
AR - Argentina 2
BH - Bahrain 2
CY - Cipro 2
ET - Etiopia 2
HN - Honduras 2
MD - Moldavia 2
SL - Sierra Leone 2
TZ - Tanzania 2
VE - Venezuela 2
AM - Armenia 1
BO - Bolivia 1
BY - Bielorussia 1
DZ - Algeria 1
KW - Kuwait 1
LK - Sri Lanka 1
MT - Malta 1
MZ - Mozambico 1
SA - Arabia Saudita 1
SN - Senegal 1
UY - Uruguay 1
VG - Isole Vergini Britanniche 1
ZW - Zimbabwe 1
Totale 16.789
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Città #
Milan 1.101
Chandler 468
Cattolica 365
Ashburn 347
Rome 321
Jacksonville 264
Dublin 213
San Mateo 175
Ann Arbor 150
Wilmington 147
Jakarta 143
Singapore 121
Redwood City 110
Munich 94
Boston 91
Monza 91
Nanjing 90
Dearborn 75
Torino 74
Beijing 73
Lawrence 70
Moscow 68
Brescia 65
Los Angeles 61
Woodbridge 61
Houston 59
Como 56
Naples 54
Seattle 53
Busto Arsizio 49
Nanchang 48
Hangzhou 45
Turin 44
New York 42
Princeton 42
Genoa 41
Bergamo 40
Segrate 39
Napoli 37
Udine 37
Dallas 36
Fairfield 36
Redmond 32
Verona 32
London 31
Paderno Dugnano 31
Islamabad 30
Mountain View 29
Bologna 28
Genova 28
Izmir 28
Torre Del Greco 28
Amsterdam 27
Florence 26
Padova 26
Shanghai 26
Varese 26
Boardman 25
Norwalk 24
San Giuliano Milanese 23
Brugherio 22
Catania 22
Lancaster 22
Lumarzo 22
Melbourne 22
Modena 22
Ho Chi Minh City 21
Kunming 21
Mumbai 21
Pavia 21
Sydney 21
Brussels 20
Shenyang 20
Cambridge 19
Helsinki 19
Chicago 18
Codogno 18
Vigevano 18
Washington 18
Hebei 17
Indianapolis 17
Montréal 17
Urbino 17
Vienna 17
Cagliari 16
Hamburg 16
Istanbul 16
Nardò 16
Sanremo 16
Comazzo 15
Dalmine 15
Jiaxing 15
Rozzano 15
Ankara 14
Bremen 14
Guangzhou 14
Leeds 14
Parma 14
Sesto San Giovanni 14
Stuttgart 14
Totale 6.806
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Nome #
Managing corporate communication: a cross-cultural approach 1.484
La comunicazione per la gestione della crisi 862
Brand Experience (Relazioni inpresa-cliente e valore di marca) 656
La comunicazione di marketing 395
Influencers and Creators. Business, Culture and Practice 367
Branding e comunicazione 290
Grounding consumer-brand engagement: a field-driven conceptualisation 278
The Grounded Theory approach to consumer–brand engagement: The practitioner’s standpoint 256
Ambient communication: how to engage consumers in urban touch-points 240
Consumer brand engagement: stato dell’arte. Teoria, applicazioni, prospettive di ricerca 239
La comunicazione d'azienda tra contesto globale e sviluppo locale 235
Corporate branding at the crossroad between socio-political engagement and consumer clicktivism 227
The concept of engagement: a systematic analysis of the ongoing marketing debate 224
Brand wars: consumer–brand engagement beyond client–agency fights 219
Cultural branding in hardships: when branded activism nurtures a clash between culture and market 206
Brand Purpose as a Cultural Entity Between Business and Society 205
Employer branding 202
Il comunicatore d'impresa in tempi di crisi e di complessità: l'uomo, il manager, il leader 189
Consumer brand engagement nel contesto marketing non convenzionale: una concettualizzazione preliminare 189
Netnography Unlimited. Understanding Technoculture Using Qualitative Social Media Research 186
Ambient marketing (guerrilla/street) 184
Il valore della comunicazione tra artigianato e mercato: un’analisi nel comparto del mobile 179
Corporate communication as an academic discipline 177
Achieving cultural relevance in technomediated platforms: instant cultural branding and controversial clicktivism 173
CONSUMER-BRAND ENGAGEMENT 172
Internet e il "vantaggio relazionale". Dalla differenziazione al consumer engagement delle strategie di marca 171
Emerging Market Dynamics Within and Beyond Consumer Tribes 171
Reshaping the boundaries of marketing communication to bond with consumers 168
Corporate branding and stakeholder engagement in corporate communication management: the link between identity and reputation 165
Consumption, technology +/x sociality 162
Branded entertainment 154
Between tribes and markets: The emergence of a liquid consumer-entrepreneurship 153
A portrait of the Corporate Communication Officer (CCO) in the firm: a romantic character with multiple identities 150
Societal corporate branding under construction. A narrative perspective to detect weak signals of change 148
Leadership and communication 148
Il gioco delle parti: la relazione marca-consumatore nel contesto del gaming 147
Brand wars: consumer-brand engagement as client-agency battlefield 146
Cooking for what? Preparing food for self representation 142
Consumer-brand relationships: an unconventional communication perspective 140
Exploring stakeholder engagement: a Corporate Citizenship approach 139
"Si fa presto a dire brand community": un'analisi nel comparto delle bibite gasate 138
Food therapy: la costruzione dell’io come marca attraverso l’esperienza culinaria 133
Corporate branding 133
Value co-creation between the "inside" and the "outside" of a company: insights from a brand community failure 132
Branded activism: Navigating the tension between culture and market in social media 131
Zoom photo-taking as a new trend in gastronomy e-tourism 127
Instant networking: when relationships are collapsing 123
Conceptualizing ambient marketing: a systematic out of the box approach 121
Netnography, digital habitus, and technocultural capital 118
Consuming post-truth in the time of technoculture 118
A new look at cooking: it’s not about eating! Prepare and exhibit food as identity representation 117
La relazione fra l'immagine di prodotto e l'employer brand 116
A tipology of prosumption practices in food preparation 115
Brand communities 111
Exploring the professional identity of the corporate communication officer: Commander or Chamberlain? 110
The role of consumer-entrepreneurs in the context of tribes 109
Framing country culture and communicating across cultures 106
Conceptualising the corporate brand as a socially owned asset: a critical contemplation 104
Understanding innovation in health care networked projects. A data analysis proposal for combining insights 103
Advancing a Citizenship Approach to Corporate Branding: A Societal View 103
From brand activism to branded activism: what happens when culture and market collide?. 97
La comunicazione non convenzionale: dinamiche evolutive e prospettive di impiego dell’ambient communication 97
A communication-based conceptual mapping of the supply chain and its link with corporate reputation 96
Beyond negative liberties: the role of the brand as value facilitator 96
Renewal in construction industry: Vimercate Hospital. A proposal for data analysis 95
Going agile in global markets: exploring how communication supports agile supply chain performance 94
De-constructing renewal in the construction industry: An interconnectedness approach to big projects 92
New practices of self-presentation: the emerging aesthetics of Zoomie 90
ADVANCING IMC AS AN ORGANIZATIONAL PARADIGM AND CORPORATE BRANDING AS A GOVERNANCE MODEL: CO-CREATION AS THE WAY FORWARD 89
La comunicazione di marketing 88
Distributed Leadership: When People Claim Brand Ownership 86
Activationism: how tobacco marketers hacked global youth culture 85
Comunicazione, processi decisionali strategici e marketing 83
An ecological definition of ambient communication: A discursive conceptualization 79
Is brand value co-creation actionable? A facilitation perspective 79
Supply chain communication 79
I Millennials, le marche e gli spazi di vita tra materialità e virtualità 79
A cultural understanding of consumer-driven marketplace dynamics 79
Cook, click, share and be happy! Eudaimonic self-presentation in consumer cooking practices in contemporary technocultures 78
Eudaimonia: the sociocultural value of consumers’ social labor 78
The process of consumer-brand engagement: a grounded theory approach 77
Are Positive Narratives a Possible Marketing Tool? Preliminary Insights from Narrative and Cognitive Psychology 75
Zoom photo taking as a new trend in gastronomy smart tourism 74
Societal corporate branding and political discourse: Where brand ethics meets with consumers' clicktivism 73
Beyond the craze: depicting the NFTs’ cultural and market ecosystem 73
Integrated annual reporting and corporate performance: an intangible-based communication perspective 72
Theorizing zoomie technoculture: embodied netnography to capture the connected self 71
Verso un'ecologia della comunicazione non convenzionale: una concettualizzazione out of the box dell'ambient communication 71
Stakeholder engagement as a contested dialogic territory: an interpretive glance 71
Re-visiting the supply chain: a communication perspective 70
Corporate branding: where are we? A communication-based inquiry 69
Guest editors' introduction: ethical management of intangible assets in contemporary organizations 69
La relazione tra marca e consumatori migranti: una visione introspettiva” 69
Branding beyond product: the strange case of anti-surveillance camouflage 69
Practitioners’ perspective on consumer-brand engagement: comparing marketers’ and agencies’ views 68
UNCONVERING STAKEHOLDER ENGAGEMENT: A DELPHI APPROACH TO UNRAVEL COMPLEXITY 67
An ‘inside-outside’ perspective on corporate branding: a systematic analysis of the role of communication 67
Using ambient communication to reduce drink-driving: Public health and shocking images in public spaces 66
The CCO: appointed or organic leader? The rise of conversational leadership 64
Global beautyscapes. An innovation-centered netnography of Chinese skin care and cosmetics consumers 64
Totale 15.844
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Categoria #
all - tutte 44.235
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 44.235
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2019/20201.537 0 0 0 105 219 199 276 95 200 163 109 171
2020/20212.073 104 139 134 250 294 187 251 151 198 123 145 97
2021/20222.000 163 140 130 139 169 200 136 262 142 107 184 228
2022/20232.741 261 267 230 303 247 336 109 275 313 105 146 149
2023/20242.540 174 368 150 285 200 246 196 170 142 226 177 206
2024/2025653 133 155 309 56 0 0 0 0 0 0 0 0
Totale 17.020