IRIS PubliCatt

Gambetti, Rossella Chiara
 Distribuzione geografica
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Continente #
EU - Europa 10.008
NA - Nord America 4.372
AS - Asia 1.121
AF - Africa 89
SA - Sud America 85
OC - Oceania 73
Continente sconosciuto - Info sul continente non disponibili 19
Totale 15.767
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Nazione #
IT - Italia 6.421
US - Stati Uniti d'America 4.283
DE - Germania 1.007
SE - Svezia 580
CN - Cina 471
UA - Ucraina 407
FR - Francia 386
GB - Regno Unito 371
IE - Irlanda 237
TR - Turchia 127
FI - Finlandia 117
IN - India 103
NL - Olanda 73
AU - Australia 68
CA - Canada 63
CH - Svizzera 47
PK - Pakistan 47
PT - Portogallo 45
BR - Brasile 43
ID - Indonesia 43
BE - Belgio 40
JP - Giappone 39
ES - Italia 35
IR - Iran 34
SG - Singapore 34
VN - Vietnam 33
RO - Romania 32
PL - Polonia 31
MY - Malesia 29
HU - Ungheria 28
HK - Hong Kong 27
TH - Thailandia 27
PH - Filippine 25
DK - Danimarca 24
EG - Egitto 24
AT - Austria 23
RU - Federazione Russa 23
KR - Corea 19
MX - Messico 19
ZA - Sudafrica 18
EU - Europa 16
NO - Norvegia 15
EC - Ecuador 14
PE - Perù 12
CZ - Repubblica Ceca 11
GR - Grecia 11
LT - Lituania 10
MA - Marocco 10
IL - Israele 9
KE - Kenya 9
TW - Taiwan 9
AE - Emirati Arabi Uniti 8
JO - Giordania 8
SK - Slovacchia (Repubblica Slovacca) 8
BD - Bangladesh 7
CO - Colombia 7
IQ - Iraq 7
NG - Nigeria 6
EE - Estonia 5
GH - Ghana 5
NZ - Nuova Zelanda 5
SI - Slovenia 5
LV - Lettonia 4
MO - Macao, regione amministrativa speciale della Cina 4
PR - Porto Rico 4
UG - Uganda 4
A1 - Anonimo 3
BF - Burkina Faso 3
BG - Bulgaria 3
CL - Cile 3
HR - Croazia 3
LU - Lussemburgo 3
OM - Oman 3
AR - Argentina 2
BH - Bahrain 2
CY - Cipro 2
ET - Etiopia 2
HN - Honduras 2
SL - Sierra Leone 2
TZ - Tanzania 2
VE - Venezuela 2
AM - Armenia 1
BO - Bolivia 1
BY - Bielorussia 1
DZ - Algeria 1
KW - Kuwait 1
LK - Sri Lanka 1
MD - Moldavia 1
MT - Malta 1
MZ - Mozambico 1
SA - Arabia Saudita 1
SN - Senegal 1
UY - Uruguay 1
VG - Isole Vergini Britanniche 1
ZW - Zimbabwe 1
Totale 15.767
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Città #
Milan 1.028
Chandler 468
Cattolica 365
Ashburn 310
Rome 300
Jacksonville 264
Dublin 210
San Mateo 175
Ann Arbor 150
Wilmington 147
Redwood City 110
Munich 94
Boston 91
Nanjing 90
Monza 83
Dearborn 75
Torino 74
Beijing 71
Lawrence 70
Woodbridge 61
Houston 58
Como 56
Los Angeles 56
Brescia 55
Seattle 53
Nanchang 48
Naples 48
Hangzhou 45
Princeton 42
New York 41
Segrate 39
Genoa 38
Turin 38
Bergamo 37
Napoli 37
Udine 37
Busto Arsizio 36
Dallas 36
Fairfield 36
Redmond 32
Paderno Dugnano 31
Islamabad 30
Mountain View 29
Genova 28
Izmir 28
Torre Del Greco 28
Verona 28
Padova 26
Shanghai 26
Amsterdam 25
Boardman 25
Florence 24
London 24
Norwalk 24
Varese 24
San Giuliano Milanese 23
Lancaster 22
Lumarzo 22
Ho Chi Minh City 21
Kunming 21
Modena 21
Mumbai 21
Pavia 21
Bologna 20
Brussels 20
Shenyang 20
Helsinki 19
Brugherio 18
Codogno 18
Vigevano 18
Catania 17
Chicago 17
Hebei 17
Indianapolis 17
Montréal 17
Sydney 17
Urbino 17
Washington 17
Cambridge 16
Jakarta 16
Nardò 16
Comazzo 15
Dalmine 15
Jiaxing 15
Rozzano 15
Bremen 14
Guangzhou 14
Istanbul 14
Sesto San Giovanni 14
Stuttgart 14
Vienna 14
Opera 13
Porto Sant'elpidio 13
Tianjin 13
Bristol 12
Budapest 12
Caserta 12
Changsha 12
Desio 12
Paris 12
Totale 6.248
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Nome #
Managing corporate communication: a cross-cultural approach 1.467
La comunicazione per la gestione della crisi 795
Brand Experience (Relazioni inpresa-cliente e valore di marca) 622
La comunicazione di marketing 367
Grounding consumer-brand engagement: a field-driven conceptualisation 269
Branding e comunicazione 267
Influencers and Creators. Business, Culture and Practice 266
The Grounded Theory approach to consumer–brand engagement: The practitioner’s standpoint 243
Ambient communication: how to engage consumers in urban touch-points 237
Consumer brand engagement: stato dell’arte. Teoria, applicazioni, prospettive di ricerca 230
Corporate branding at the crossroad between socio-political engagement and consumer clicktivism 220
Brand wars: consumer–brand engagement beyond client–agency fights 215
The concept of engagement: a systematic analysis of the ongoing marketing debate 213
La comunicazione d'azienda tra contesto globale e sviluppo locale 207
Brand Purpose as a Cultural Entity Between Business and Society 199
Consumer brand engagement nel contesto marketing non convenzionale: una concettualizzazione preliminare 185
Employer branding 183
Il comunicatore d'impresa in tempi di crisi e di complessità: l'uomo, il manager, il leader 181
Ambient marketing (guerrilla/street) 178
Cultural branding in hardships: when branded activism nurtures a clash between culture and market 177
Corporate communication as an academic discipline 172
CONSUMER-BRAND ENGAGEMENT 170
Internet e il "vantaggio relazionale". Dalla differenziazione al consumer engagement delle strategie di marca 167
Il valore della comunicazione tra artigianato e mercato: un’analisi nel comparto del mobile 167
Emerging Market Dynamics Within and Beyond Consumer Tribes 167
Netnography Unlimited. Understanding Technoculture Using Qualitative Social Media Research 166
Achieving cultural relevance in technomediated platforms: instant cultural branding and controversial clicktivism 166
Reshaping the boundaries of marketing communication to bond with consumers 164
Corporate branding and stakeholder engagement in corporate communication management: the link between identity and reputation 161
Consumption, technology +/x sociality 155
Branded entertainment 151
A portrait of the Corporate Communication Officer (CCO) in the firm: a romantic character with multiple identities 144
Societal corporate branding under construction. A narrative perspective to detect weak signals of change 144
Leadership and communication 143
Between tribes and markets: The emergence of a liquid consumer-entrepreneurship 143
Il gioco delle parti: la relazione marca-consumatore nel contesto del gaming 142
Brand wars: consumer-brand engagement as client-agency battlefield 141
Cooking for what? Preparing food for self representation 137
"Si fa presto a dire brand community": un'analisi nel comparto delle bibite gasate 135
Consumer-brand relationships: an unconventional communication perspective 135
Exploring stakeholder engagement: a Corporate Citizenship approach 133
Corporate branding 130
Value co-creation between the "inside" and the "outside" of a company: insights from a brand community failure 126
Food therapy: la costruzione dell’io come marca attraverso l’esperienza culinaria 124
Zoom photo-taking as a new trend in gastronomy e-tourism 123
Instant networking: when relationships are collapsing 119
Conceptualizing ambient marketing: a systematic out of the box approach 116
Netnography, digital habitus, and technocultural capital 115
La relazione fra l'immagine di prodotto e l'employer brand 112
Consuming post-truth in the time of technoculture 112
A tipology of prosumption practices in food preparation 111
A new look at cooking: it’s not about eating! Prepare and exhibit food as identity representation 110
Brand communities 106
Branded activism: Navigating the tension between culture and market in social media 105
Exploring the professional identity of the corporate communication officer: Commander or Chamberlain? 104
The role of consumer-entrepreneurs in the context of tribes 104
Framing country culture and communicating across cultures 102
Conceptualising the corporate brand as a socially owned asset: a critical contemplation 101
Advancing a Citizenship Approach to Corporate Branding: A Societal View 100
Understanding innovation in health care networked projects. A data analysis proposal for combining insights 99
La comunicazione non convenzionale: dinamiche evolutive e prospettive di impiego dell’ambient communication 94
Beyond negative liberties: the role of the brand as value facilitator 92
Renewal in construction industry: Vimercate Hospital. A proposal for data analysis 91
A communication-based conceptual mapping of the supply chain and its link with corporate reputation 89
De-constructing renewal in the construction industry: An interconnectedness approach to big projects 88
ADVANCING IMC AS AN ORGANIZATIONAL PARADIGM AND CORPORATE BRANDING AS A GOVERNANCE MODEL: CO-CREATION AS THE WAY FORWARD 87
Going agile in global markets: exploring how communication supports agile supply chain performance 87
La comunicazione di marketing 86
New practices of self-presentation: the emerging aesthetics of Zoomie 82
Distributed Leadership: When People Claim Brand Ownership 81
Activationism: how tobacco marketers hacked global youth culture 81
Supply chain communication 77
An ecological definition of ambient communication: A discursive conceptualization 76
I Millennials, le marche e gli spazi di vita tra materialità e virtualità 76
Comunicazione, processi decisionali strategici e marketing 76
Is brand value co-creation actionable? A facilitation perspective 75
The process of consumer-brand engagement: a grounded theory approach 74
A cultural understanding of consumer-driven marketplace dynamics 74
Eudaimonia: the sociocultural value of consumers’ social labor 73
From brand activism to branded activism: what happens when culture and market collide?. 72
Are Positive Narratives a Possible Marketing Tool? Preliminary Insights from Narrative and Cognitive Psychology 72
Zoom photo taking as a new trend in gastronomy smart tourism 71
Verso un'ecologia della comunicazione non convenzionale: una concettualizzazione out of the box dell'ambient communication 69
Cook, click, share and be happy! Eudaimonic self-presentation in consumer cooking practices in contemporary technocultures 69
Integrated annual reporting and corporate performance: an intangible-based communication perspective 68
Re-visiting the supply chain: a communication perspective 68
Stakeholder engagement as a contested dialogic territory: an interpretive glance 68
Corporate branding: where are we? A communication-based inquiry 67
Using ambient communication to reduce drink-driving: Public health and shocking images in public spaces 64
UNCONVERING STAKEHOLDER ENGAGEMENT: A DELPHI APPROACH TO UNRAVEL COMPLEXITY 64
Guest editors' introduction: ethical management of intangible assets in contemporary organizations 64
La relazione tra marca e consumatori migranti: una visione introspettiva” 64
Practitioners’ perspective on consumer-brand engagement: comparing marketers’ and agencies’ views 63
An ‘inside-outside’ perspective on corporate branding: a systematic analysis of the role of communication 63
Societal corporate branding and political discourse: Where brand ethics meets with consumers' clicktivism 63
Theorizing zoomie technoculture: embodied netnography to capture the connected self 62
Branding beyond product: the strange case of anti-surveillance camouflage 62
The CCO: appointed or organic leader? The rise of conversational leadership 61
Global beautyscapes. An innovation-centered netnography of Chinese skin care and cosmetics consumers 61
Migrant consumers, celebrity culture e tecnosocialità 59
Totale 14.976
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Categoria #
all - tutte 36.941
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 36.941
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2018/2019163 0 0 0 0 0 0 0 0 0 0 98 65
2019/20201.909 199 53 120 105 219 199 276 95 200 163 109 171
2020/20212.073 104 139 134 250 294 187 251 151 198 123 145 97
2021/20222.000 163 140 130 139 169 200 136 262 142 107 184 228
2022/20232.741 261 267 230 303 247 336 109 275 313 105 146 149
2023/20242.170 174 368 150 285 200 246 196 170 142 226 13 0
Totale 15.997