IRIS UniCatt

Gambetti, Rossella Chiara
 Distribuzione geografica
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Continente #
EU - Europa 14.043
NA - Nord America 8.386
AS - Asia 5.202
SA - Sud America 1.142
Continente sconosciuto - Info sul continente non disponibili 407
AF - Africa 233
OC - Oceania 173
Totale 29.586
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Nazione #
IT - Italia 8.671
US - Stati Uniti d'America 8.050
SG - Singapore 2.094
DE - Germania 1.273
CN - Cina 1.041
BR - Brasile 897
FR - Francia 788
GB - Regno Unito 758
SE - Svezia 661
UA - Ucraina 422
VN - Vietnam 398
IE - Irlanda 271
ID - Indonesia 255
IN - India 244
NL - Olanda 214
CA - Canada 208
TR - Turchia 200
HK - Hong Kong 157
AU - Australia 154
FI - Finlandia 144
JP - Giappone 133
RU - Federazione Russa 126
ES - Italia 97
BD - Bangladesh 86
PL - Polonia 79
PK - Pakistan 76
AR - Argentina 72
MX - Messico 71
PT - Portogallo 70
CH - Svizzera 69
KR - Corea 69
IR - Iran 63
ZA - Sudafrica 57
AT - Austria 54
PH - Filippine 54
IQ - Iraq 50
BE - Belgio 48
MY - Malesia 48
DK - Danimarca 46
RO - Romania 46
EG - Egitto 45
HU - Ungheria 45
PE - Perù 39
TH - Thailandia 39
EC - Ecuador 36
CO - Colombia 35
MA - Marocco 30
VE - Venezuela 30
KE - Kenya 27
NO - Norvegia 25
CZ - Repubblica Ceca 22
TW - Taiwan 22
IL - Israele 21
NZ - Nuova Zelanda 19
AE - Emirati Arabi Uniti 17
CL - Cile 17
LT - Lituania 17
UZ - Uzbekistan 17
EU - Europa 16
GR - Grecia 16
JO - Giordania 16
SA - Arabia Saudita 16
NP - Nepal 13
LV - Lettonia 11
CR - Costa Rica 10
TN - Tunisia 10
DZ - Algeria 9
EE - Estonia 9
GE - Georgia 9
JM - Giamaica 9
NG - Nigeria 9
SM - San Marino 9
HR - Croazia 8
OM - Oman 8
PR - Porto Rico 8
SK - Slovacchia (Repubblica Slovacca) 8
AL - Albania 7
BG - Bulgaria 7
BH - Bahrain 7
LK - Sri Lanka 7
MO - Macao, regione amministrativa speciale della Cina 7
UG - Uganda 7
HN - Honduras 6
SI - Slovenia 6
BO - Bolivia 5
CY - Cipro 5
DO - Repubblica Dominicana 5
ET - Etiopia 5
GH - Ghana 5
PY - Paraguay 5
RS - Serbia 5
SN - Senegal 5
AZ - Azerbaigian 4
KW - Kuwait 4
MD - Moldavia 4
PS - Palestinian Territory 4
QA - Qatar 4
UY - Uruguay 4
A1 - Anonimo 3
AM - Armenia 3
Totale 29.135
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Città #
Milan 1.635
Ashburn 1.005
Singapore 968
San Jose 726
Rome 497
Chandler 469
Cattolica 365
Jacksonville 285
Dublin 226
San Mateo 175
Beijing 166
Jakarta 160
Ho Chi Minh City 155
Ann Arbor 151
Los Angeles 151
Wilmington 148
Lauterbourg 123
Council Bluffs 117
Boston 115
Brescia 115
Munich 114
Naples 110
Redwood City 110
Dallas 109
Hong Kong 101
Monza 98
Nanjing 93
São Paulo 90
Hefei 89
Hanoi 86
New York 86
Tokyo 85
Turin 82
Genoa 79
Frankfurt am Main 76
Dearborn 75
Houston 74
Torino 74
Bologna 71
Lawrence 70
Moscow 70
Santa Clara 68
Montreal 64
Florence 61
Woodbridge 61
Melbourne 60
Seattle 60
Como 56
Amsterdam 53
Bergamo 52
Buffalo 52
London 51
Busto Arsizio 49
Chicago 49
Boardman 48
Hangzhou 48
Nanchang 48
The Dalles 46
Verona 45
Leeds 43
Princeton 43
Shanghai 43
Segrate 39
Mumbai 37
Napoli 37
Phoenix 37
Udine 37
Fairfield 36
Paderno Dugnano 36
Paris 35
Istanbul 34
Manchester 33
Modena 33
Padova 33
Catania 32
Redmond 32
Warsaw 32
Brooklyn 31
Islamabad 31
Izmir 31
Rio de Janeiro 31
Helsinki 30
Kent 30
Lancaster 30
Mountain View 30
Sydney 30
Washington 30
Seoul 29
Varese 29
Bari 28
Fargo 28
Genova 28
Quiliano 28
Torre Del Greco 28
Tukwila 28
Padua 26
Vienna 25
Norwalk 24
Parma 24
Ankara 23
Totale 11.869
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Nome #
Managing corporate communication: a cross-cultural approach 1.580
La comunicazione per la gestione della crisi 1.153
Brand Activism in search for an ethical communication leader: Vivienne Westwood and the clashes between person and brand 776
Brand Experience (Relazioni inpresa-cliente e valore di marca) 758
Influencers and Creators. Business, Culture and Practice 747
La comunicazione di marketing 531
Fangame Netnography: When Brand Hijack Fosters Brand Revitalization 464
Branding e comunicazione 422
Netnography Unlimited. Understanding Technoculture Using Qualitative Social Media Research 387
The Grounded Theory approach to consumer–brand engagement: The practitioner’s standpoint 380
Cultural branding in hardships: when branded activism nurtures a clash between culture and market 371
Grounding consumer-brand engagement: a field-driven conceptualisation 361
La comunicazione d'azienda tra contesto globale e sviluppo locale 358
Fake activism and Moral Conflict in social media: Consumer resistance to brand decoupling 326
Ambient communication: how to engage consumers in urban touch-points 318
Branded activism: Navigating the tension between culture and market in social media 314
The concept of engagement: a systematic analysis of the ongoing marketing debate 311
Consumer brand engagement: stato dell’arte. Teoria, applicazioni, prospettive di ricerca 306
Theorizing zoomie technoculture: embodied netnography to capture the connected self 302
Corporate branding at the crossroad between socio-political engagement and consumer clicktivism 300
Achieving cultural relevance in technomediated platforms: instant cultural branding and controversial clicktivism 297
Brand Purpose as a Cultural Entity Between Business and Society 284
Influencer & creator. Business, cultura e pratica 283
Il comunicatore d'impresa in tempi di crisi e di complessità: l'uomo, il manager, il leader 266
From brand activism to branded activism: what happens when culture and market collide?. 264
Brand wars: consumer–brand engagement beyond client–agency fights 263
Il valore della comunicazione tra artigianato e mercato: un’analisi nel comparto del mobile 253
A portrait of the Corporate Communication Officer (CCO) in the firm: a romantic character with multiple identities 249
Corporate branding and stakeholder engagement in corporate communication management: the link between identity and reputation 249
Employer branding 245
Consumer brand engagement nel contesto marketing non convenzionale: una concettualizzazione preliminare 244
Ambient marketing (guerrilla/street) 239
Between tribes and markets: The emergence of a liquid consumer-entrepreneurship 228
CONSUMER-BRAND ENGAGEMENT 223
Corporate communication as an academic discipline 223
Internet e il "vantaggio relazionale". Dalla differenziazione al consumer engagement delle strategie di marca 221
Reshaping the boundaries of marketing communication to bond with consumers 220
Emerging Market Dynamics Within and Beyond Consumer Tribes 216
Beyond the craze: depicting the NFTs’ cultural and market ecosystem 216
A new look at cooking: it’s not about eating! Prepare and exhibit food as identity representation 214
Leadership and communication 213
Societal corporate branding under construction. A narrative perspective to detect weak signals of change 205
Netnography, digital habitus, and technocultural capital 205
Le piattaforme dal punto di vista dei consumatori 204
Consumption, technology +/x sociality 204
Consumer-brand relationships: an unconventional communication perspective 203
Branded entertainment 203
Conceptualizing ambient marketing: a systematic out of the box approach 199
"Si fa presto a dire brand community": un'analisi nel comparto delle bibite gasate 197
Brand wars: consumer-brand engagement as client-agency battlefield 196
Exploring stakeholder engagement: a Corporate Citizenship approach 194
Cooking for what? Preparing food for self representation 191
Food therapy: la costruzione dell’io come marca attraverso l’esperienza culinaria 187
Il gioco delle parti: la relazione marca-consumatore nel contesto del gaming 184
Value co-creation between the "inside" and the "outside" of a company: insights from a brand community failure 184
Zoom photo-taking as a new trend in gastronomy e-tourism 183
Consuming post-truth in the time of technoculture 182
Framing country culture and communicating across cultures 178
New practices of self-presentation: the emerging aesthetics of Zoomie 169
Corporate branding 168
Activationism: how tobacco marketers hacked global youth culture 168
A tipology of prosumption practices in food preparation 166
La relazione fra l'immagine di prodotto e l'employer brand 165
Exploring the professional identity of the corporate communication officer: Commander or Chamberlain? 165
Instant networking: when relationships are collapsing 165
A communication-based conceptual mapping of the supply chain and its link with corporate reputation 163
Going agile in global markets: exploring how communication supports agile supply chain performance 161
Understanding innovation in health care networked projects. A data analysis proposal for combining insights 160
La comunicazione di marketing 159
La comunicazione non convenzionale: dinamiche evolutive e prospettive di impiego dell’ambient communication 158
De-constructing renewal in the construction industry: An interconnectedness approach to big projects 157
Brand communities 156
The role of consumer-entrepreneurs in the context of tribes 155
Renewal in construction industry: Vimercate Hospital. A proposal for data analysis 154
Advancing a Citizenship Approach to Corporate Branding: A Societal View 154
Beyond negative liberties: the role of the brand as value facilitator 152
Global beautyscapes. An innovation-centered netnography of Chinese skin care and cosmetics consumers 152
Zoom photo taking as a new trend in gastronomy smart tourism 149
A cultural understanding of consumer-driven marketplace dynamics 149
ADVANCING IMC AS AN ORGANIZATIONAL PARADIGM AND CORPORATE BRANDING AS A GOVERNANCE MODEL: CO-CREATION AS THE WAY FORWARD 145
Launching a Small Business Venture as an Act of Eudaimonia 144
Conceptualising the corporate brand as a socially owned asset: a critical contemplation 143
Distributed Leadership: When People Claim Brand Ownership 141
Societal corporate branding and political discourse: Where brand ethics meets with consumers' clicktivism 141
From killer bunnies to talking cupcakes: theorizing the diverse universe of virtual influencers 140
Is brand value co-creation actionable? A facilitation perspective 140
Eudaimonia: the sociocultural value of consumers’ social labor 140
Comunicazione, processi decisionali strategici e marketing 138
e-Tourism and gastronomic culture. How brands are making consumers' mouth water in digital experience 136
Supply chain communication 136
I Millennials, le marche e gli spazi di vita tra materialità e virtualità 135
Cook, click, share and be happy! Eudaimonic self-presentation in consumer cooking practices in contemporary technocultures 135
The consumer-object relationship debate in contemporary technoculture: a systematic review for a theory of the object 134
Re-visiting the supply chain: a communication perspective 134
Branding beyond product: the strange case of anti-surveillance camouflage 134
An ecological definition of ambient communication: A discursive conceptualization 133
Corporate branding: where are we? A communication-based inquiry 130
The process of consumer-brand engagement: a grounded theory approach 127
UNCONVERING STAKEHOLDER ENGAGEMENT: A DELPHI APPROACH TO UNRAVEL COMPLEXITY 127
La relazione tra marca e consumatori migranti: una visione introspettiva” 124
Totale 25.076
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Categoria #
all - tutte 86.168
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 86.168
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2021/20221.567 0 0 0 139 169 200 136 262 142 107 184 228
2022/20232.741 261 267 230 303 247 336 109 275 313 105 146 149
2023/20242.540 174 368 150 285 200 246 196 170 142 226 177 206
2024/20254.164 133 155 309 282 393 268 307 297 546 343 630 501
2025/20266.844 1.000 200 433 622 1.011 379 1.116 399 512 548 338 286
2026/20272.211 420 650 544 597 0 0 0 0 0 0 0 0
Totale 29.586