Food preparation provides a promising empirical setting for studying the interaction between production, consumption and self-representation. In this working paper we review extant prosumption literature to identity how prosumption practices can be organized around relevant conceptual dimensions. This with the aim of developing an interpretive framework for the analysis of current practices in the representation of cooking actions. From a methodological standpoint, based on a contrapuntal reading of prosumption practices and their underlying oppositional representations in the literature, we identify two basic conceptual distinctions that help organize how the different forms of prosumption have been represented. These conceptual distinctions draw a matrix that classifies four predominant ways of prosuming, conservative, political, intermediary, and eudaimonic. We support this working matrix with preliminary evidence from a focused ethnographic field work.

Biraghi, S., Dalli, D., Gambetti, R. C., A tipology of prosumption practices in food preparation, Working paper, in XII Convegno Società Italiana Marketing, (Torino, 22-23 October 2015), Società Italiana Marketing, Torino 2015: 1-6 [http://hdl.handle.net/10807/68835]

A tipology of prosumption practices in food preparation

Biraghi;Daniele; Gambetti
2015

Abstract

Food preparation provides a promising empirical setting for studying the interaction between production, consumption and self-representation. In this working paper we review extant prosumption literature to identity how prosumption practices can be organized around relevant conceptual dimensions. This with the aim of developing an interpretive framework for the analysis of current practices in the representation of cooking actions. From a methodological standpoint, based on a contrapuntal reading of prosumption practices and their underlying oppositional representations in the literature, we identify two basic conceptual distinctions that help organize how the different forms of prosumption have been represented. These conceptual distinctions draw a matrix that classifies four predominant ways of prosuming, conservative, political, intermediary, and eudaimonic. We support this working matrix with preliminary evidence from a focused ethnographic field work.
Inglese
XII Convegno Società Italiana Marketing
XII Convegno SIM (Società Italiana Marketing)
Torino
Working paper
22-ott-2015
23-ott-2015
978-88-907662-4-4
Società Italiana Marketing
Biraghi, S., Dalli, D., Gambetti, R. C., A tipology of prosumption practices in food preparation, Working paper, in XII Convegno Società Italiana Marketing, (Torino, 22-23 October 2015), Società Italiana Marketing, Torino 2015: 1-6 [http://hdl.handle.net/10807/68835]
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10807/68835
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact