Biraghi, Silvia
Biraghi, Silvia
MILANO - Dipartimento di Scienze dell'economia e della gestione aziendale
Cultural branding in hardships: when branded activism nurtures a clash between culture and market
2022 Gambetti, Rc; Biraghi, S
Integrated Stakeholders' Communication Management in B2C Context
2022 Beccanulli, A. A.; Biraghi, S.; Gambetti, R.
New practices of self-presentation: the emerging aesthetics of Zoomie
2022 Beccanulli, A. A.; Biraghi, S.; Gambetti, R.
Zoom photo taking as a new trend in gastronomy smart tourism
2022 Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
Branding beyond product: the strange case of anti-surveillance camouflage
2021 Gambetti, R. C.; Biraghi, S.; Kozinets, R. V.
Consuming post-truth in the time of technoculture
2021 Kozinets, R.; Gambetti, R. C.; Biraghi, S.
La relazione tra marca e consumatori migranti: una visione introspettiva”
2021 Biraghi, Silvia; Beccanulli, Angela Antonia; Gambetti, Rossella Chiara
Launching a Small Business Venture as an Act of Eudaimonia
2021 Biraghi, Silvia; Gambetti, Rossella C.; Dalli, Daniele
New evolutionary trajectories in business landscape: a Delphi study
2021 Anzivino, Alessia; Biraghi, Silvia; Chiara, Cantù; Fiocca, Renato; Martinelli, Elisa Martina; Tzannis, Alessandra
Societal corporate branding and political discourse: Where brand ethics meets with consumers' clicktivism
2021 Gambetti, R.; Biraghi, S.; Melewar, T. C.; Beccanulli, A.
Zoom photo-taking as a new trend in gastronomy e-tourism
2021 Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
Achieving cultural relevance in technomediated platforms: instant cultural branding and controversial clicktivism
2020 Biraghi, Silvia; Gambetti, Rossella Chiara; Beccanulli, Angela Antonia
Brand Purpose as a Cultural Entity Between Business and Society
2020 Biraghi, S; Gambetti, Rc; Quigley, S
Cook, click, share and be happy! Eudaimonic self-presentation in consumer cooking practices in contemporary technocultures
2020 Biraghi, S.; Dalli, D.; Gambetti, R. C.
Eudaimonia: the sociocultural value of consumers’ social labor
2021 Biraghi, S.; Dalli, D.; Gambetti, R. C.
La comunicazione interna-organizzativa
2020 Invernizzi, Emanuele; Biraghi, Silvia; Barone, Matteo
Migrant consumers, celebrity culture e tecnosocialità
2020 Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
Consumption, technology +/x sociality
2019 Kozinets, R; Gambetti, Rc; Biraghi, S
Corporate branding at the crossroad between socio-political engagement and consumer clicktivism
2019 Biraghi, Silvia; Gambetti, Rossella; Beccanulli, Angela Antonia
Cross-fertilization among construction and clinical actors: the dynamics of health care construction projects
2019 Tzannis, Alessandra; Biraghi, Silvia; Gambetti, Rossella Chiara