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Biraghi, Silvia

Biraghi, Silvia  

MILANO - Dipartimento di Scienze dell'economia e della gestione aziendale  

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Risultati 1 - 20 di 101 (tempo di esecuzione: 0.032 secondi).
Data di pubblicazione Titolo Autore(i) File
1-gen-2024 Don't mess with me! Exploring the relationship between social anxiety and the adoption of food delivery platforms Vieira Soares, Andre Luiz; Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
1-gen-2024 Eudaimonic well-being: a socio-cultural perspective on narrative action Biraghi, Silvia; Gambetti, Rossella Chiara; Dalli, Daniele
1-gen-2024 Fake activism and Moral Conflict in social media: Consumer resistance to brand decoupling Gambetti, Rossella Chiara; Kozinets, Robert; Biraghi, Silvia
1-gen-2024 Fangame Netnography: When Brand Hijack Fosters Brand Revitalization Biraghi, Silvia; Gambetti, Rossella Chiara; Cova, Bernard
1-gen-2024 Netnography to uncover the new aesthetic of the zoomie Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
1-gen-2024 Plastic-Free Brand Choices as a Holistic Approach to Self-Care: A Netnographic Analysis of Young Consumers’ Motivations Beccanulli, Angela Antonia; Biraghi, Silvia
1-gen-2024 The brand behind the curtain: decoupling, recoupling and moral conflict in social media Gambetti, Rossella Chiara; Kozinets, Robert; Biraghi, Silvia
1-gen-2024 The consumer-object relationship debate in contemporary technoculture: a systematic review for a theory of the object Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
1-gen-2024 The spark of life: How Brand Hijack electrified brand revitalization Biraghi, Silvia; Gambetti, Rossella Chiara; Cova, Bernard
1-gen-2023 An Analysis of Consumers’ Thrifting Practices as an Act of Eudaimonia Milanesi, Letizia; Biraghi, Silvia; Gambetti, Rossella Chiara
1-gen-2023 Beyond the craze: depicting the NFTs’ cultural and market ecosystem Biraghi, Silvia; Gambetti, Rossella Chiara
1-gen-2023 Branded activism: Navigating the tension between culture and market in social media Gambetti, Rossella Chiara; Biraghi, Silvia
1-gen-2023 Corporate Brands going Plastic-free: building sustainable brands in dialogue Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
1-gen-2023 Decision making in highly uncertain contexts Anzivino, Alessia; Biraghi, Silvia; Cantu', Chiara Luisa; Fiocca, Renato; Hu, Lala; Martinelli, Elisa Martina; Tzannis, Alessandra
1-gen-2023 e-Tourism and gastronomic culture. How brands are making consumers' mouth water in digital experience Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
1-gen-2023 From brand activism to branded activism: what happens when culture and market collide?. Biraghi, Silvia; Gambetti, Rossella Chiara
1-gen-2023 Plastic-free packaging: a netnographic analysis of young consumers' sustainable brand choices Beccanulli, Angela Antonia; Biraghi, Silvia
1-gen-2023 Qualitative research methods to capture emerging visual social media culture Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
1-gen-2023 Theorizing zoomie technoculture: embodied netnography to capture the connected self Gambetti, Rossella Chiara; Biraghi, Silvia; Beccanulli, Angela Antonia
1-gen-2022 Cultural branding in hardships: when branded activism nurtures a clash between culture and market Gambetti, Rc; Biraghi, S