Social media challenges (SMCs) are popular technocultural practices structured around the emulation of increasingly risky dares. Our interactive netnography of #fearfood challenges examines how SMCs reshape the consumption of fear and risks, evading platform moderation and bans and spilling over into offline contexts with far-reaching consequences.
Biraghi, S., Beccanulli, A. A., Eating Fear: How Social Media Challenges Transform the Consumption of Risk, Abstract de <<The Association for Consumer Research (ACR) Conference>>, (Washington D.C., 10-11 October 2025 ), Association for Consumer Research, Duluth (MN) 2025: 1-5 [https://hdl.handle.net/10807/323796]
Eating Fear: How Social Media Challenges Transform the Consumption of Risk
Biraghi, SilviaPrimo
;Beccanulli, Angela AntoniaSecondo
2025
Abstract
Social media challenges (SMCs) are popular technocultural practices structured around the emulation of increasingly risky dares. Our interactive netnography of #fearfood challenges examines how SMCs reshape the consumption of fear and risks, evading platform moderation and bans and spilling over into offline contexts with far-reaching consequences.
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