Beccanulli, Angela Antonia
Beccanulli, Angela Antonia
MILANO - Dipartimento di Scienze dell'economia e della gestione aziendale
Netnography to uncover the new aesthetic of the zoomie
2024 Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
Plastic-Free Brand Choices as a Holistic Approach to Self-Care: A Netnographic Analysis of Young Consumers’ Motivations
2024 Beccanulli, Angela Antonia; Biraghi, Silvia
Constructing destination images in cultural tourism live streaming
2023 Beccanulli, Angela Antonia
Corporate Brands going Plastic-free: building sustainable brands in dialogue
2023 Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
e-Tourism and gastronomic culture. How brands are making consumers' mouth water in digital experience
2023 Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
Plastic-free packaging: a netnographic analysis of young consumers' sustainable brand choices
2023 Beccanulli, Angela Antonia; Biraghi, Silvia
Qualitative research methods to capture emerging visual social media culture
2023 Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
Theorizing zoomie technoculture: embodied netnography to capture the connected self
2023 Gambetti, Rossella Chiara; Biraghi, Silvia; Beccanulli, Angela Antonia
Travel livestream influencers: a netnographic analysis of livestreamers' narrative and interactional flows to construct a destination image
2023 Beccanulli, Angela Antonia
ZOOM TOURISM: A NETNOGRAPHIC INSIGHT INTO NEW CULTURAL PRACTICES AND HOW THEY ARE RECONFIGURING SMART TOURISM EXPERIENCES
2023 Beccanulli, Angela Antonia
Integrated Stakeholders' Communication Management in B2C Context
2022 Beccanulli, A. A.; Biraghi, S.; Gambetti, R.
New practices of self-presentation: the emerging aesthetics of Zoomie
2022 Beccanulli, A. A.; Biraghi, S.; Gambetti, R.
Zoom photo taking as a new trend in gastronomy smart tourism
2022 Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
La relazione tra marca e consumatori migranti: una visione introspettiva”
2021 Biraghi, Silvia; Beccanulli, Angela Antonia; Gambetti, Rossella Chiara
Societal corporate branding and political discourse: Where brand ethics meets with consumers' clicktivism
2021 Gambetti, Rossella Chiara; Biraghi, Silvia; Melewar, T. C.; Beccanulli, Angela Antonia
Zoom photo-taking as a new trend in gastronomy e-tourism
2021 Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
Achieving cultural relevance in technomediated platforms: instant cultural branding and controversial clicktivism
2020 Biraghi, Silvia; Gambetti, Rossella Chiara; Beccanulli, Angela Antonia
Migrant consumers, celebrity culture e tecnosocialità
2020 Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
Corporate branding at the crossroad between socio-political engagement and consumer clicktivism
2019 Biraghi, Silvia; Gambetti, Rossella Chiara; Beccanulli, Angela Antonia