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The brand behind the curtain: decoupling, recoupling and moral conflict in social media

Purpose – Social media platforms have matured into significant arenas for moral conflict and often intense confrontation between brands and their consumers. This research aims to scrutinize the strategic development of a fresh brand entity deliberately detached from its morally compromised corporate parent, intended to reshape public perceptions and elude regulatory scrutiny. Design/methodology/approach – Promoted as a center for transformative dialogue and innovation, Mission Winnow by Ph...

M. L. Fele, Le fonti dei 'Romana' di Iordanes. I. Dalle origini del mondo ad Augusto (Rom. 1-257) (Nuova Biblioteca di Cultura Romanobarbarica 1), Firenze, SISMEL-Edizioni del Galluzzo 2020, pp. XXXV-313.

Book review

Rating ESG ed impatto sulla valutazione di marchi, brevetti, intelligenza artificiale e altri intangibili

Il ratingESG(Environmental, Social, Governance), collegato con i Sustainable Development Goals, ha un impatto crescente sulla valutazione economica, finanziaria e di mercato di marchi, brevetti, intelligenza artificiale (IA) e altri beni immateriali. La validazione dei processi può avvenire attraverso blockchain e le sinergie tra i vari intangibili (ad es., IA a supporto dei brevetti) accrescono il valore complessivo, migliorando la sostenibilità anche sotto il profilo economico.

Fangame Netnography: When Brand Hijack Fosters Brand Revitalization

Like any other organism, brands are subject to a cycle of adaptions, transformations, and evolutions. To manage their life cycle brands can enact revitalization strategies (Dion & Mazzalovo, 2016). However, alterations can be done by consumers who take ownership of brand meanings, values, symbols, and offerings. In some extreme cases of appropriation, brands are hijacked by consumers (Wipperfürth, 2005). Extant literature on brand revitalization and brand hijack have been developed as two...

The Political Economy of Technocratic Governments

This paper proposes a game theoretical model of technocratic government, i.e. cases where a non political technocrat is put in charge by political parties. We find conditions for the existence of a technocratic government equilibrium, where parties agree to delegate the agenda setting power to technocrats, committed to maximize social welfare. Such an equilibrium exists only if technocrats are more competent than ordinary politicians. Furthermore, we show that unstable parliaments increase th...