Gambetti, Rossella Chiara
Gambetti, Rossella Chiara
MILANO - Dipartimento di Scienze dell'economia e della gestione aziendale
Brand Activism in search for an ethical communication leader: Vivienne Westwood and the clashes between person and brand
2024 Gambetti, Rossella Chiara; Biraghi, Silvia; Beccanulli, Angela Antonia; Vitulli, Stefania Micaela
Brand, cultura e collettivi di consumo: il lato oscuro dell’iconicità
2024 Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
Don't mess with me! Exploring the relationship between social anxiety and the adoption of food delivery platforms
2024 Vieira Soares, Andre Luiz; Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
Eudaimonic well-being: a socio-cultural perspective on narrative action
2024 Biraghi, Silvia; Gambetti, Rossella Chiara; Dalli, Daniele
Fake activism and Moral Conflict in social media: Consumer resistance to brand decoupling
2024 Gambetti, Rossella Chiara; Kozinets, Robert; Biraghi, Silvia
Fangame Netnography: When Brand Hijack Fosters Brand Revitalization
2024 Biraghi, Silvia; Gambetti, Rossella Chiara; Cova, Bernard
From killer bunnies to talking cupcakes: theorizing the diverse universe of virtual influencers
2024 Gambetti, Rossella Chiara; Kozinets, Robert V.
Influencer & creator. Business, cultura e pratica
2024 Kozinets, R. V.; Gretzel, U.; Gambetti, Rossella Chiara
Netnography to uncover the new aesthetic of the zoomie
2024 Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
Rich, intimate and immersive: using netnography for educational research in an age of technoculture
2024 Gambetti, Rossella Chiara; Kozinets, R. V.
The brand behind the curtain: decoupling, recoupling and moral conflict in social media
2024 Gambetti, Rossella Chiara; Kozinets, Robert; Biraghi, Silvia
The consumer-object relationship debate in contemporary technoculture: a systematic review for a theory of the object
2024 Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
The spark of life: How Brand Hijack electrified brand revitalization
2024 Biraghi, Silvia; Gambetti, Rossella Chiara; Cova, Bernard
The thousand faces of beauty: how credible storytelling unlocks disability representation in inclusive luxury fashion branding
2024 Lee, Z.; Alwi, S.; Gambetti, Rossella Chiara
An Analysis of Consumers’ Thrifting Practices as an Act of Eudaimonia
2023 Milanesi, Letizia; Biraghi, Silvia; Gambetti, Rossella Chiara
Beyond the craze: depicting the NFTs’ cultural and market ecosystem
2023 Biraghi, Silvia; Gambetti, Rossella Chiara
Branded activism: Navigating the tension between culture and market in social media
2023 Gambetti, Rossella Chiara; Biraghi, Silvia
Corporate Brands going Plastic-free: building sustainable brands in dialogue
2023 Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
e-Tourism and gastronomic culture. How brands are making consumers' mouth water in digital experience
2023 Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
From brand activism to branded activism: what happens when culture and market collide?.
2023 Biraghi, Silvia; Gambetti, Rossella Chiara