Gambetti, Rossella Chiara

Gambetti, Rossella Chiara  

MILANO - Dipartimento di Scienze dell'economia e della gestione aziendale  

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Risultati 1 - 20 di 117 (tempo di esecuzione: 0.016 secondi).
Data di pubblicazione Titolo Autore(i) File
1-gen-2022 Agentic netnography Gambetti, R. C.; Kozinets, R. V.
1-gen-2022 Cultural branding in hardships: when branded activism nurtures a clash between culture and market Gambetti, Rc; Biraghi, S
1-gen-2022 Integrated Stakeholders' Communication Management in B2C Context Beccanulli, A. A.; Biraghi, S.; Gambetti, R.
1-gen-2022 New practices of self-presentation: the emerging aesthetics of Zoomie Beccanulli, A. A.; Biraghi, S.; Gambetti, R.
1-gen-2022 Zoom photo taking as a new trend in gastronomy smart tourism Beccanulli, A. A.; Biraghi, S.; Gambetti, R. C.
1-gen-2021 Branding beyond product: the strange case of anti-surveillance camouflage Gambetti, R. C.; Biraghi, S.; Kozinets, R. V.
1-gen-2021 Consuming post-truth in the time of technoculture Kozinets, R.; Gambetti, R. C.; Biraghi, S.
1-gen-2021 Global beautyscapes. An innovation-centered netnography of Chinese skin care and cosmetics consumers Gambetti, R; Kozinets, Rv; Gretzel, U; Accardo, P; Bovera, L
1-gen-2021 In the public interest. Netnography to impel policy and regulatory change Kozinets, Rv; Gambetti, R; Gretzel, U; Suarez, M; Renzulli, C
1-gen-2021 La relazione tra marca e consumatori migranti: una visione introspettiva” Biraghi, Silvia; Beccanulli, Angela Antonia; Gambetti, Rossella Chiara
1-gen-2021 Launching a Small Business Venture as an Act of Eudaimonia Biraghi, Silvia; Gambetti, Rossella C.; Dalli, Daniele
1-gen-2021 Netnography, digital habitus, and technocultural capital Gambetti, R
1-gen-2021 Netnography Unlimited. Understanding Technoculture Using Qualitative Social Media Research Kozinets, Rv; Gambetti, R
1-gen-2021 Societal corporate branding and political discourse: Where brand ethics meets with consumers' clicktivism Gambetti, R.; Biraghi, S.; Melewar, T. C.; Beccanulli, A.
1-gen-2021 Zoom photo-taking as a new trend in gastronomy e-tourism Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
1-gen-2020 Achieving cultural relevance in technomediated platforms: instant cultural branding and controversial clicktivism Biraghi, Silvia; Gambetti, Rossella Chiara; Beccanulli, Angela Antonia
1-gen-2020 Brand Purpose as a Cultural Entity Between Business and Society Biraghi, S; Gambetti, Rc; Quigley, S
1-gen-2020 Cook, click, share and be happy! Eudaimonic self-presentation in consumer cooking practices in contemporary technocultures Biraghi, S.; Dalli, D.; Gambetti, R. C.
1-gen-2021 Eudaimonia: the sociocultural value of consumers’ social labor Biraghi, S.; Dalli, D.; Gambetti, R. C.
1-gen-2020 La comunicazione di marketing Fiocca, Renato; Gambetti, R.