The book provides a contemporary and cross-cultural outlook on corporate communication meant as both an academic discipline and a management function, hosting essays by some of the leading international scholars in the corporate communication field.
Gambetti, R. C., Quigley, S. (eds.), Managing corporate communication: across-cultural approach, Palgrave Macmillan, London 2012: 514 [http://hdl.handle.net/10807/40927]
Managing corporate communication: a cross-cultural approach
Gambetti, Rossella Chiara;
2012
Abstract
The book provides a contemporary and cross-cultural outlook on corporate communication meant as both an academic discipline and a management function, hosting essays by some of the leading international scholars in the corporate communication field.
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