This exploratory qualitative study highlights communication support to supply chain management, emphasizing how relationships and processes are affected by communication flows and depicting the links among supply chain processes, communication and corporate reputation. Our study provides a preliminary communication mapping, emphasizing key stakeholders involved in supply chain management, communication roles enhancing logistics performances, and channels supporting information and physical flows among partners. It is based on a literature review, multidisciplinary academic meetings, interviews with supply chain directors of a global company operating in a reputation-sensitive environment, and desk analysis of company’s documentation. Findings offer a preliminary conceptual framework of communication along the supply chain, pointing out its primary role in identity management and image building, and its supporting role in strategic and operational activities, Findings reveal that communication acts as “cultural glue”, “trade-off and compensation”, “relationship development and maintenance”, and “alignment and integration” along the supply chain, fostering corporate reputation.

Gambetti, R. C., Giovanardi, M., A communication-based conceptual mapping of the supply chain and its link with corporate reputation, in Proceedings of the Twelfth International Conference of the Society for Global Business & Economic Development, (Singapore, 21-23 July 2011), Singapore Management University Lee Kong Chian School of Business, Singapore 2011: 1-14 [http://hdl.handle.net/10807/8116]

A communication-based conceptual mapping of the supply chain and its link with corporate reputation

Gambetti, Rossella Chiara;
2011

Abstract

This exploratory qualitative study highlights communication support to supply chain management, emphasizing how relationships and processes are affected by communication flows and depicting the links among supply chain processes, communication and corporate reputation. Our study provides a preliminary communication mapping, emphasizing key stakeholders involved in supply chain management, communication roles enhancing logistics performances, and channels supporting information and physical flows among partners. It is based on a literature review, multidisciplinary academic meetings, interviews with supply chain directors of a global company operating in a reputation-sensitive environment, and desk analysis of company’s documentation. Findings offer a preliminary conceptual framework of communication along the supply chain, pointing out its primary role in identity management and image building, and its supporting role in strategic and operational activities, Findings reveal that communication acts as “cultural glue”, “trade-off and compensation”, “relationship development and maintenance”, and “alignment and integration” along the supply chain, fostering corporate reputation.
Inglese
Proceedings of the Twelfth International Conference of the Society for Global Business & Economic Development
Twelfth International Conference of the Society for Global Business & Economic Development
Singapore
21-lug-2011
23-lug-2011
non conosciuto
Gambetti, R. C., Giovanardi, M., A communication-based conceptual mapping of the supply chain and its link with corporate reputation, in Proceedings of the Twelfth International Conference of the Society for Global Business & Economic Development, (Singapore, 21-23 July 2011), Singapore Management University Lee Kong Chian School of Business, Singapore 2011: 1-14 [http://hdl.handle.net/10807/8116]
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/10807/8116
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