Food preparation has become a massive phenomenon that grew up on a huge and increasing variety of media and channels. With different levels of specialization and skills, individuals show an increasing commitment in food preparation and related discourses. In this setting we see three different dimensions that overlap and integrate: production, consumption, and self-representation. As such, food preparation and its multiple, related practices enables a theoretical assessment of consumption theories that developed from the original “buy and own” approaches toward more recent contributions (e.g. presumption, sharing, etc.), according to which the consumer is responsible for creating and communicating value out of consumption resources and activities. We will discuss some of the recent theoretical developments which gave consumers a more active role in the market process and employ the food preparation setting to demonstrate how these developments can be recognized and attached to empirical evidence.

Biraghi, S., Dalli, D., Gambetti, R. C., Cooking for what? Preparing food for self representation, Working paper, in 8th Workshop on Interpretive consumer research EIASM, (Edinburg, 16-17 April 2015), 8th Workshop on Interpretive consumer research EIASM, Edinburg 2015: 1-8 [http://hdl.handle.net/10807/66237]

Cooking for what? Preparing food for self representation

Biraghi, Silvia;Gambetti, Rossella Chiara
2015

Abstract

Food preparation has become a massive phenomenon that grew up on a huge and increasing variety of media and channels. With different levels of specialization and skills, individuals show an increasing commitment in food preparation and related discourses. In this setting we see three different dimensions that overlap and integrate: production, consumption, and self-representation. As such, food preparation and its multiple, related practices enables a theoretical assessment of consumption theories that developed from the original “buy and own” approaches toward more recent contributions (e.g. presumption, sharing, etc.), according to which the consumer is responsible for creating and communicating value out of consumption resources and activities. We will discuss some of the recent theoretical developments which gave consumers a more active role in the market process and employ the food preparation setting to demonstrate how these developments can be recognized and attached to empirical evidence.
Inglese
8th Workshop on Interpretive consumer research EIASM
8th Workshop on Interpretive consumer research EIASM
Edinburg
Working paper
16-apr-2015
17-apr-2015
Biraghi, S., Dalli, D., Gambetti, R. C., Cooking for what? Preparing food for self representation, Working paper, in 8th Workshop on Interpretive consumer research EIASM, (Edinburg, 16-17 April 2015), 8th Workshop on Interpretive consumer research EIASM, Edinburg 2015: 1-8 [http://hdl.handle.net/10807/66237]
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10807/66237
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