The paper explores how communication flows and relational approaches of supply chain firms can facilitate agility in supply chain processes.
Gambetti, R. C., Giovanardi, M., Going agile in global markets: exploring how communication supports agile supply chain performance, in Proceedings of the Global Marketing Conference of the Korean Scholars of Marketing Science (KSMS), (Seoul, 19-22 July 2012), Korean Academy of Marketing Science, Seoul 2012: 1-14 [http://hdl.handle.net/10807/62874]
Going agile in global markets: exploring how communication supports agile supply chain performance
Gambetti, Rossella Chiara;Giovanardi, Mattia
2012
Abstract
The paper explores how communication flows and relational approaches of supply chain firms can facilitate agility in supply chain processes.
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