The chapter illustrates and contrasts the major theoretical schools of business communication meant as an academic discipline, providing evidence of pros and cons of each of the worldwide known schools

Gambetti, R. C., Corporate communication as an academic discipline, in Gambetti, R. C., Quigley, S. (ed.), Managing corporate communication: a cross-cultural approach, Palgrave Macmillan, Greater London Concil 2012: 3- 24 [http://hdl.handle.net/10807/41000]

Corporate communication as an academic discipline

Gambetti, Rossella Chiara
2012

Abstract

The chapter illustrates and contrasts the major theoretical schools of business communication meant as an academic discipline, providing evidence of pros and cons of each of the worldwide known schools
Inglese
Managing corporate communication: a cross-cultural approach
978-0-230-34802-8
Gambetti, R. C., Corporate communication as an academic discipline, in Gambetti, R. C., Quigley, S. (ed.), Managing corporate communication: a cross-cultural approach, Palgrave Macmillan, Greater London Concil 2012: 3- 24 [http://hdl.handle.net/10807/41000]
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10807/41000
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