Sfoglia per Autore
Digital Marketing Channels in the Chinese Luxury Industry. A Focus on International Brands Post Covid-19
2022 Cedrola, Elena; Hu, Lala
The effect of utilitarian and hedonic motivations on mobile shopping outcomes. A cross‐cultural analysis
2022 Hu, Lala; Filieri, Raffaele; Acikgoz, Fulya; Zollo, Lamberto; Rialti, Riccardo
WeChat as a digital bridge for the Chinese residents in Italy? A study of the use of social media during the first wave of COVID-19
2022 Negro, G.; Hu, Lala
The role of digital platforms in Italian wine firms’ internationalization in China: A service ecosystems’ approach
2021 Hu, Lala; Galli, Marta; Sebastiani, Roberta
La trasformazione digitale nel settore della moda di lusso made in Italy e il suo impatto internazionale: una review della letteratura
2021 Ottobrini, Caterina Francesca; Massi, Marta; Hu, Lala
Cultural dimensions in online purchase behavior: Evidence from a cross-cultural study
2021 Pratesi, F.; Hu, Lala; Rialti, Riccardo; Zollo, Lamberto; Faraoni, Monica
SMEs’ accelerated adoption of social media in B2B markets during Covid-19
2021 Hu, L.; Olivieri, M.; Rialti, R.
How to Leverage Digital Marketing in B2B: A Study on Italian SMEs During the Covid-19 Outbreak
2021 Hu, Lala; Olivieri, Mirko
Social media management in the traveller's customer journey: an analysis of the hospitality sector
2021 Hu, Lala; Olivieri, Mirko
Cultural heritage on social media: the case of the National Museum of Science and Technology Leonardo da Vinci in Milan
2020 Hu, Lala; Olivieri, Mirko
ANTECEDENTS OF TRUST TOWARDS ONLINE SHOPPING IN CHINA AND SAUDI ARABIA. THE MODERATING ROLE OF DISPOSITION TO TRUST
2020 Filieri, Raffaele; Hu, Lala; Bazi, Saleh
Digital and social media in B2B during the COVID-19 lockdown: An empirical analysis of the PPE sector
2020 Hu, Lala
L’imprenditoria straniera in Italia: nuove traiettorie di evoluzione
2020 Sebastiani, Roberta; Hu, Lala; D'Angelo, Alfredo
La percezione e le abitudini d’acquisto dei prodotti tecnologici tra i consumatori delle seconde generazioni
2020 Hu, Lala
Social Media and Omni-Channel Strategies in the Tourism Industry: An Analysis of Club Med
2020 Hu, Lala; Olivieri, Mirko
International Digital Marketing in China. Regional Characteristics and Global Challenges
2020 Hu, Lala
Leadership tecnologica e innovazione come strumenti di soft power sulla Via della Seta digitale
2019 Hu, Lala
Digital and Mobile Touch Points in The Fashion Market: A Comparison Between Chinese and European Millennial Consumers
2019 Hu, Lala; Rialti, R.; Zollo, L.; Filieri, R.
Does Culture Matter in Online Fashion Products Purchase Behavior? Evidences from a Cross-Cultural Analysis of Alibaba Customers
2019 Faraoni, M.; Hu, Lala; Zollo, L.; Rialti, R.
Consumer Experience of Foreign Products in China: The Role of Digital Media
2018 Hu, Lala
Legenda icone
- file ad accesso aperto
- file disponibili sulla rete interna
- file disponibili agli utenti autorizzati
- file disponibili solo agli amministratori
- file sotto embargo
- nessun file disponibile