The objective of this study is to understand the role of digital technologies and social media in the communication between museums and visitors. We conducted a systematic review to understand the most important dimensions of the relationship between visitors and museums on social media, and the opportunities provided by these touchpoints to interact with their target. In the empirical part, we adopted the case study methodology in order to analyze the digital communications strategy of the National Museum of Science and Technology Leonardo da Vinci based in Milan.
Hu, L., Olivieri, M., Cultural heritage on social media: the case of the National Museum of Science and Technology Leonardo da Vinci in Milan, in Massi, M., Vecco, M., Lin, Y. (ed.), Digital Transformation in the Cultural and Creative Industries. Production, Consumption and Entrepreneurship in the Digitaland Sharing Economy, Routledge, Abingdon (UK) 2020: 211- 223 [http://hdl.handle.net/10807/162912]
Cultural heritage on social media: the case of the National Museum of Science and Technology Leonardo da Vinci in Milan
Hu, Lala;Olivieri, Mirko
2020
Abstract
The objective of this study is to understand the role of digital technologies and social media in the communication between museums and visitors. We conducted a systematic review to understand the most important dimensions of the relationship between visitors and museums on social media, and the opportunities provided by these touchpoints to interact with their target. In the empirical part, we adopted the case study methodology in order to analyze the digital communications strategy of the National Museum of Science and Technology Leonardo da Vinci based in Milan.
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