IRIS PubliCatt

Olivieri, Mirko

Olivieri, Mirko  

MILANO - Dipartimento di Scienze dell'economia e della gestione aziendale  

Mostra records
Risultati 1 - 20 di 27 (tempo di esecuzione: 0.011 secondi).
Data di pubblicazione Titolo Autore(i) File
1-gen-2024 Social Media Platforms Use in Startups’ International Marketing Strategies: A Multiple Case Study Olivieri, Mirko; Testa, Ginevra
1-gen-2024 The Brand Building Process of B2B High-Tech Startups in an Omni-Digital Environment Olivieri, Mirko; Hu, Lala
1-gen-2024 The role of strategic communication in driving marketing decision-making Olivieri, Mirko; Hu, Lala; Anzivino, Alessia
1-gen-2023 Digital corporate communication in the Covid-19 disinformation scenario: An analysis of social media management strategies Olivieri, Mirko; Mäkelä, R. M.; Romenti, S.; Luoma-aho, V.
1-gen-2023 Dynamic capabilities in the internationalisation process: A study on fintech startups Hu, Lala; Olivieri, Mirko; Wang, Nuo; Corsaro, Daniela
1-gen-2023 Dynamically adapting to the new normal: unpacking SMEs’ adoption of social media during COVID-19 outbreaks Hu, Lala; Olivieri, Mirko; Rialti, R.
1-gen-2023 How Digital Channels Enhance Firm Internationalization: An Explorative Study on Space Tech Startups Olivieri, Mirko; Hu, Lala; Cantu', Chiara Luisa
1-gen-2023 How have travelers’ needs evolved because of the COVID-19 pandemic? Corporate reputation building in tourism industry on digital platforms Olivieri, Mirko; Colleoni, Elanor; Bonaccorso, Giuseppe
1-gen-2023 New contact methods in start-ups’ selling process Cantu', Chiara Luisa; Hu, Lala; La Rocca, Antonella; Olivieri, Mirko
1-gen-2023 Nuove strategie di Humanistic Management per le imprese del Made in Italy Cantu', Chiara Luisa; Fiocca, Renato; Hu, Lala; Lucarno, Martina; Olivieri, Mirko; Tzannis, Alessandra
1-gen-2023 The acceleration of digital communications in the durable goods industry. A study on white goods firms after COVID-19 Hu, Lala; Olivieri, Mirko
1-gen-2023 The role of strategic communication in driving marketing-decision making Anzivino, Alessia; Hu, Lala; Olivieri, Mirko
1-gen-2022 A text mining approach for CSR communication: An explorative analysis of energy firms on Twitter in the post-pandemic era. Rocco, Mazza; Zavarrone, Emma; Olivieri, Mirko; Corsaro, Daniela
1-gen-2022 China's long-haul travel experiences Hu, Lala; Olivieri, Mirko; Wen, Jun
1-gen-2022 How relationships foster the internationalization of startups in the space tech industry Cantù, Chiara; Hu, Lala; Olivieri, Mirko
1-gen-2022 La diffusione delle fake news in ambiente digitale: i rischi per le imprese e le strategie di contrasto Olivieri, Mirko
1-gen-2022 Relationship selling and marketing automation during the Covid-19 pandemic: A cross-sectional analysis Corsaro, Daniela; Maggioni, Isabella; Olivieri, Mirko
1-gen-2022 The innovative logics of digital manufacturing: The case study of 3DiTALY. Corsaro, Daniela; Olivieri, Mirko
1-gen-2022 “I am impressed by how quickly they changed”: The impact of CSR communication initiatives during Covid-19 among Millennials in Italy Colleoni, Elanor; Olivieri, Mirko; Romenti, Stefania; Murtarelli, Grazia
1-gen-2021 Cultura alta o cultura bassa? Un’indagine sui consumi culturali degli immigrati in Italia Massi, Marta; Olivieri, Mirko; Piancatelli, Chiara