IRIS UniCatt

Olivieri, Mirko

Olivieri, Mirko  

MILANO - Dipartimento di Scienze dell'economia e della gestione aziendale  

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Risultati 1 - 20 di 32 (tempo di esecuzione: 0.041 secondi).
Data di pubblicazione Titolo Autore(i) File
1-gen-2025 The Brand Building Process of B2B High-Tech Startups in an Omni-Digital Environment Olivieri, Mirko; Hu, Lala
1-gen-2025 The retail strategies of luxury fashion firms in the metaverse: Enhancing brand experiences Hu, Lala; Olivieri, Mirko; Giovannetti, Marta; Cedrola, Elena
1-gen-2024 Humanistic Management strategies: the identification of key activities Cantu', Chiara Luisa; Fiocca, Renato; Hu, Lala; Lucarno, Martina; Olivieri, Mirko; Tzannis, Alessandra
1-gen-2024 Social Media Platforms Use in Startups’ International Marketing Strategies: A Multiple Case Study Olivieri, Mirko; Testa, Ginevra
1-gen-2024 THE METAVERSE IN LUXURY FASHION BRANDS’ OMNICHANNEL STRATEGIES Hu, Lala; Olivieri, Mirko
1-gen-2024 The role of social media and LinkedIn in B2B startups’ marketing communications: A netnographic analysis Hu, Lala; Olivieri, Mirko; Filieri, Raffaele
1-gen-2024 The role of strategic communication in driving marketing decision-making Olivieri, Mirko; Hu, Lala; Anzivino, Alessia
1-gen-2024 Three, two, one, ignition! Resource combination and development in the transition towards the space industry Bocconcelli, Roberta; Cantu', Chiara Luisa; Hu, Lala; Olivieri, Mirko; Pagano, Alessandro
1-gen-2023 Digital corporate communication in the Covid-19 disinformation scenario: An analysis of social media management strategies Olivieri, Mirko; Mäkelä, R. M.; Romenti, S.; Luoma-aho, V.
1-gen-2023 Dynamic capabilities in the internationalisation process: A study on fintech startups Hu, Lala; Olivieri, Mirko; Wang, Nuo; Corsaro, Daniela
1-gen-2023 Dynamically adapting to the new normal: unpacking SMEs’ adoption of social media during COVID-19 outbreaks Hu, Lala; Olivieri, Mirko; Rialti, R.
1-gen-2023 How Digital Channels Enhance Firm Internationalization: An Explorative Study on Space Tech Startups Olivieri, Mirko; Hu, Lala; Cantu', Chiara Luisa
1-gen-2023 How have travelers’ needs evolved because of the COVID-19 pandemic? Corporate reputation building in tourism industry on digital platforms Olivieri, Mirko; Colleoni, Elanor; Bonaccorso, Giuseppe
1-gen-2023 New contact methods in start-ups’ selling process Cantu', Chiara Luisa; Hu, Lala; La Rocca, Antonella; Olivieri, Mirko
1-gen-2023 Nuove strategie di Humanistic Management per le imprese del Made in Italy Cantu', Chiara Luisa; Fiocca, Renato; Hu, Lala; Lucarno, Martina; Olivieri, Mirko; Tzannis, Alessandra
1-gen-2023 The acceleration of digital communications in the durable goods industry. A study on white goods firms after COVID-19 Hu, Lala; Olivieri, Mirko
1-gen-2023 The role of strategic communication in driving marketing-decision making Anzivino, Alessia; Hu, Lala; Olivieri, Mirko
1-gen-2022 A text mining approach for CSR communication: An explorative analysis of energy firms on Twitter in the post-pandemic era. Rocco, Mazza; Zavarrone, Emma; Olivieri, Mirko; Corsaro, Daniela
1-gen-2022 China's long-haul travel experiences Hu, Lala; Olivieri, Mirko; Wen, Jun
1-gen-2022 How relationships foster the internationalization of startups in the space tech industry Cantù, Chiara; Hu, Lala; Olivieri, Mirko