Olivieri, Mirko
Olivieri, Mirko
MILANO - Dipartimento di Scienze dell'economia e della gestione aziendale
Digital platforms and composite measurement of an urban circular economy: Developing the digital circularity index
2026 Giraldi, Luca; Rossi, Luca; Olivieri, Mirko
INFLUENCER MARKETING STRATEGIES OF BEAUTY BRANDS IN INTERNATIONAL MARKETS
2026 Hu, Lala; Olivieri, Mirko
New actors in entrepreneurial networks: the emerging role of venture builders
2026 Cantu', Chiara Luisa; Hu, Lala; Olivieri, Mirko
The Effect of Value-Signaling Message Framing on Consumer Reactions: The Roles of Aesthetic Appeal and Status Consumption Orientation
2026 Sestino, Andrea; Olivieri, Mirko; Guercini, Simone
The support of incubators and accelerators in value creation during startups’ internationalization
2026 Cantu', Chiara Luisa; Hu, Lala; Olivieri, Mirko
Three, two, one, ignition! Exploring the transition process of firms towards the space economy
2026 Bocconcelli, R.; Cantu', Chiara Luisa; Hu, Lala; Olivieri, Mirko; Pagano, A.
AI-Driven Value Creation in B2B Service Firms: An Exploratory Cross-Sectoral Study
2025 Anzivino, Alessia; Olivieri, Mirko; Sestino, Andrea
Communication Strategies in Hospitality: A Study on Michelin Green Star Sustainable Restaurants
2025 Olivieri, Mirko; Testa, Ginevra; Giraldi, Luca
How Incubators and Accelerators Foster Startup Internationalization
2025 Olivieri, Mirko; Hu, Lala; Cantu', Chiara Luisa
Integrating Digital and Traditional Channels to Activate Relationships and Networks in B2B Startup Internationalization
2025 Cantu', Chiara Luisa; Hu, Lala; Olivieri, Mirko
La comunicazione strategica nei processi decisionali di marketing
2025 Olivieri, Mirko; Hu, Lala; Anzivino, Alessia
Scaling B2B Markets: Agile Marketing Strategies for Startups
2025 Olivieri, Mirko
Surfing artificial intelligence: creating value in mission-driven contexts
2025 Anzivino, Alessia; Olivieri, Mirko
The Brand Building Process of B2B High-Tech Startups in an Omni-Digital Environment
2025 Olivieri, Mirko; Hu, Lala
The retail strategies of luxury fashion firms in the metaverse: Enhancing brand experiences
2025 Hu, Lala; Olivieri, Mirko; Giovannetti, Marta; Cedrola, Elena
THE ROLE OF INCUBATORS AND ACCELERATORS IN DRIVING THE INTERNATIONALIZATION OF B2B STARTUPS
2025 Cantu', Chiara Luisa; Hu, Lala; Olivieri, Mirko
Turning Cellulose into Circularity: Sustainable Approaches in the B2B Paper Industry
2025 Dominidiato, Matteo; Olivieri, Mirko
Humanistic Management strategies: the identification of key activities
2024 Cantu', Chiara Luisa; Fiocca, Renato; Hu, Lala; Lucarno, Martina; Olivieri, Mirko; Tzannis, Alessandra
Social Media Platforms Use in Startups’ International Marketing Strategies: A Multiple Case Study
2024 Olivieri, Mirko; Testa, Ginevra
THE METAVERSE IN LUXURY FASHION BRANDS’ OMNICHANNEL STRATEGIES
2024 Hu, Lala; Olivieri, Mirko