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Hu, Lala

Hu, Lala  

MILANO - Dipartimento di Scienze dell'economia e della gestione aziendale  

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Risultati 1 - 20 di 76 (tempo di esecuzione: 0.032 secondi).
Data di pubblicazione Titolo Autore(i) File
1-gen-2026 INFLUENCER MARKETING STRATEGIES OF BEAUTY BRANDS IN INTERNATIONAL MARKETS Hu, Lala; Olivieri, Mirko
1-gen-2026 New actors in entrepreneurial networks: the emerging role of venture builders Cantu', Chiara Luisa; Hu, Lala; Olivieri, Mirko
1-gen-2026 Startups' Adoption of Growth Hacking: An Empirical Study in Tunisia Agrebi, Nesrine; Hu, Lala
1-gen-2026 The support of incubators and accelerators in value creation during startups’ internationalization Cantu', Chiara Luisa; Hu, Lala; Olivieri, Mirko
1-gen-2026 Three, two, one, ignition! Exploring the transition process of firms towards the space economy Bocconcelli, R.; Cantu', Chiara Luisa; Hu, Lala; Olivieri, Mirko; Pagano, A.
1-gen-2025 A CROSS-CULTURAL STUDY ON AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE Giovannetti, Marta; Hu, Lala; Cedrola, Elena
1-gen-2025 How Incubators and Accelerators Foster Startup Internationalization Olivieri, Mirko; Hu, Lala; Cantu', Chiara Luisa
1-gen-2025 Integrating Digital and Traditional Channels to Activate Relationships and Networks in B2B Startup Internationalization Cantu', Chiara Luisa; Hu, Lala; Olivieri, Mirko
1-gen-2025 La comunicazione strategica nei processi decisionali di marketing Olivieri, Mirko; Hu, Lala; Anzivino, Alessia
1-gen-2025 Leveraging Growth Hacking and Digital Marketing: Evidence from Tunisian Startups Hu, Lala; Agrebi, Nesrine
1-gen-2025 SHAPING LUXURY: THE STRATEGIC ROLE OF INFLUENCERS IN INTERNATIONAL FASHION BRANDING IN CHINA Hu, Lala; A. Filipescu, Diana; Pergelova, Albena
1-gen-2025 The Brand Building Process of B2B High-Tech Startups in an Omni-Digital Environment Olivieri, Mirko; Hu, Lala
1-gen-2025 The retail strategies of luxury fashion firms in the metaverse: Enhancing brand experiences Hu, Lala; Olivieri, Mirko; Giovannetti, Marta; Cedrola, Elena
1-gen-2025 THE ROLE OF INCUBATORS AND ACCELERATORS IN DRIVING THE INTERNATIONALIZATION OF B2B STARTUPS Cantu', Chiara Luisa; Hu, Lala; Olivieri, Mirko
1-gen-2024 A multiple-case study on the adoption of customer relationship management and big data analytics in the automotive industry Hu, Lala; Basiglio, A.
1-gen-2024 AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE Giovannetti, Marta; Hu, Lala; Kulaga, Barbara; Cedrola, Elena
1-gen-2024 Consumer behavior: cross-cultural dimensions Hu, Lala
1-gen-2024 How digital platforms affect the internationalisation of wine firms in China Hu, Lala; Galli, Marta; Sebastiani, Roberta
1-gen-2024 Humanistic Management strategies: the identification of key activities Cantu', Chiara Luisa; Fiocca, Renato; Hu, Lala; Lucarno, Martina; Olivieri, Mirko; Tzannis, Alessandra
1-gen-2024 THE METAVERSE IN LUXURY FASHION BRANDS’ OMNICHANNEL STRATEGIES Hu, Lala; Olivieri, Mirko