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Hu, Lala

Hu, Lala  

MILANO - Dipartimento di Scienze dell'economia e della gestione aziendale  

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Data di pubblicazione Titolo Autore(i) File
1-gen-2024 A multiple-case study on the adoption of customer relationship management and big data analytics in the automotive industry Hu, Lala; Basiglio, A.
1-gen-2024 AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE Giovannetti, Marta; Hu, Lala; Kulaga, Barbara; Cedrola, Elena
1-gen-2024 Consumer behavior: cross-cultural dimensions Hu, Lala
1-gen-2024 How digital platforms affect the internationalisation of wine firms in China Hu, Lala; Galli, Marta; Sebastiani, Roberta
1-gen-2024 The Brand Building Process of B2B High-Tech Startups in an Omni-Digital Environment Olivieri, Mirko; Hu, Lala
1-gen-2024 THE METAVERSE IN LUXURY FASHION BRANDS’ OMNICHANNEL STRATEGIES Hu, Lala; Olivieri, Mirko
1-gen-2024 The role of social media and LinkedIn in B2B startups’ marketing communications: A netnographic analysis Hu, Lala; Olivieri, Mirko; Filieri, Raffaele
1-gen-2024 The role of strategic communication in driving marketing decision-making Olivieri, Mirko; Hu, Lala; Anzivino, Alessia
1-gen-2024 Understanding SMEs’ internationalization through digital platforms: the role of knowledge sharing and consumer education Hu, Lala; Filipescu, D. A.; Pergelova, A.
1-gen-2023 An Empirical Study on the Role of CRM and Big Data in the Automotive Industry Hu, Lala; Basiglio, A.
1-gen-2023 AVATAR FASHION AND CULTURAL IDENTITY IN THE METAVERSE Giovannetti, M.; Kulaga, B.; Hu, Lala; Cedrola, Elena
1-gen-2023 Decision making in highly uncertain contexts Anzivino, Alessia; Biraghi, Silvia; Cantu', Chiara Luisa; Fiocca, Renato; Hu, Lala; Martinelli, Elisa Martina; Tzannis, Alessandra
1-gen-2023 Dynamic capabilities in the internationalisation process: A study on fintech startups Hu, Lala; Olivieri, Mirko; Wang, Nuo; Corsaro, Daniela
1-gen-2023 Dynamically adapting to the new normal: unpacking SMEs’ adoption of social media during COVID-19 outbreaks Hu, Lala; Olivieri, Mirko; Rialti, R.
1-gen-2023 Festivals as platforms for actors’ engagement in a local context Anzivino, Alessia; Hu, Lala; Sebastiani, Roberta
1-gen-2023 How Digital Channels Enhance Firm Internationalization: An Explorative Study on Space Tech Startups Olivieri, Mirko; Hu, Lala; Cantu', Chiara Luisa
1-gen-2023 New contact methods in start-ups’ selling process Cantu', Chiara Luisa; Hu, Lala; La Rocca, Antonella; Olivieri, Mirko
1-gen-2023 Nuove strategie di Humanistic Management per le imprese del Made in Italy Cantu', Chiara Luisa; Fiocca, Renato; Hu, Lala; Lucarno, Martina; Olivieri, Mirko; Tzannis, Alessandra
1-gen-2023 Strategie omnicanali e strumenti di analisi nei mercati internazionali Cantu', Chiara Luisa; Hu, Lala; Nadin, Giancarlo
1-gen-2023 The acceleration of digital communications in the durable goods industry. A study on white goods firms after COVID-19 Hu, Lala; Olivieri, Mirko