Green is better: representation of territories and landscapes in Italian audiovisual products.

This article investigates the representation of territories and landscapes in Italian audiovisual production, with specific focus on the green dimension and its relationship with sustainability discourses. Drawing on the growing body of "location studies" and on the conceptual framework of film-induced tourism, the contribution examines how Italian television has progressively shaped a narrative of nature, environment and rural identity that intersects ecological, cultural and economic concerns. The analysis is grounded in empirical evidence provided by two consecutive editions of the research project Comunicazione, media e turismo, conducted by CeRTA (Centre for Research on Television and Audiovisuals) on a sample of 6,000 Italian and European respondents.