The aim of this article is to analyze the role of relationships in the internationalization process of space tech startups. After reviewing the recent literature on startups and firm internationalization, we conduct an empirical analysis of Italian space tech startups. We collected 6 semi-structured interviews with startups that activated international marketing activities, and other actors involved in their internationalization process such as an incubator and the national trade agency. Preliminary findings identify the actors involved in the startups’ internationalization and the relationships activated in the process that enhance this process. We also discuss the marketing tools that emerged as key in reaching new markets and customers in the tech space industry, such as trade fairs and digital media.

Cantù, C., Hu, L., Olivieri, M., How relationships foster the internationalization of startups in the space tech industry, Paper, in SIM Conference, (Salerno, Campus di Fisciano, Università degli studi di Salerno - Paestum, 20-21 October 2022), Società Italiana Marketing (online), Salerno 2022: 1-15 [https://hdl.handle.net/10807/220086]

How relationships foster the internationalization of startups in the space tech industry

Cantù, Chiara;Hu, Lala
;
Olivieri, Mirko
2022

Abstract

The aim of this article is to analyze the role of relationships in the internationalization process of space tech startups. After reviewing the recent literature on startups and firm internationalization, we conduct an empirical analysis of Italian space tech startups. We collected 6 semi-structured interviews with startups that activated international marketing activities, and other actors involved in their internationalization process such as an incubator and the national trade agency. Preliminary findings identify the actors involved in the startups’ internationalization and the relationships activated in the process that enhance this process. We also discuss the marketing tools that emerged as key in reaching new markets and customers in the tech space industry, such as trade fairs and digital media.
Inglese
SIM Conference
XIX SIM Conference
Salerno, Campus di Fisciano, Università degli studi di Salerno - Paestum
Paper
20-ott-2022
21-ott-2022
Società Italiana Marketing (online)
Cantù, C., Hu, L., Olivieri, M., How relationships foster the internationalization of startups in the space tech industry, Paper, in SIM Conference, (Salerno, Campus di Fisciano, Università degli studi di Salerno - Paestum, 20-21 October 2022), Società Italiana Marketing (online), Salerno 2022: 1-15 [https://hdl.handle.net/10807/220086]
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10807/220086
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