Green is better: representations of territories and landscapes in Italian audiovisual products

Moving from continuous research carried out by CeRTA (Research Centre for Television and Audiovisual Media), on the use of territories in media contents representation and its function from a touristic and promotional point of view, the article focuses on the pivotal role of “green” locations and landscapes in remarking an additional narrative rhetoric alongside the traditional ones, tied to artistic heritage, “postcard” sceneries, or brand cities known worldwide. As pointed out by research of CeRTA, in fact, the topics of “green” and “sustainability” represent the first attraction factor to visit a place. Focusing on a sample of scripted and unscripted Italian titles of the last seasons, the article tries to identify main trajectories through which the representation of “green” territories has been predominant during the Covid-19 era.