Negri, Francesca
Negri, Francesca
PIACENZA - Dipartimento di Scienze economiche e sociali - DISES
CDR by Design. Mapping AI Disclosure and Communication Across the Best Global Brands
2026 Negri, Francesca
Connected Marketing. Soluzioni di Digital Marketing nell'ecosistema Phygital, tra GenAI e Responsabilità Digitale
2026 Negri, Francesca
Discovery to Attribution: Reputation in the AI era
2026 Negri, Francesca
Retail Grocery and the Silver Economy
2026 Negri, Francesca
Rethinking Diversification and Innovation in FMCG Markets: an Empirics-First Analysis
2026 Grandi, Sebastiano; Iuffmann Ghezzi, Alessandro; Negri, Francesca
Selling Second-Hand Online: Gen Z Motivations and the Circular Customer Experience on C2C Platforms
2026 Iuffmann Ghezzi, Alessandro; Negri, Francesca
The Impact of Reselling Platforms on Fashion Consumer Behavior: A Cross-Country Comparative Study
2026 Galavotti, Ilaria; Negri, Francesca; Castagnoli, Giada
Beyond Pet-Friendly: Elevating Service Hospitality for Paws and People
2025 Negri, Francesca
Digital Platforms, Physical Emissions: Investigatingthe Environmental CDR in Social Media and AI Practices
2025 Negri, Francesca
The Case Dole
2025 Negri, Francesca; Murtas, Gabriele
Fifty Shades of Black Friday
2024 Negri, Francesca; Iuffmann Ghezzi, Alessandro
Live Shopping: che cos'è e perché tra interazioni e intrattenimento puo essere il futuro del-retail online
2024 Negri, Francesca; Iuffmann Ghezzi, Alessandro
Netnography for Crisis Communication Management and Recovery: the case of Chiara Ferragni
2024 Negri, Francesca
Retail Media the Italian Way: FMCG’s New Frontier
2024 Negri, Francesca; Iuffmann Ghezzi, Alessandro; Fornari, Edoardo; Grandi, Sebastiano
Ryanair: il brand che le persone amano odiare
2023 Negri, Francesca
Selling Experience in C2C E-commerce of Second-Hand: Gen-Zers Among Bargaining, Personal Satisfaction and Sustainable Lifestyle
2023 Iuffmann Ghezzi, Alessandro; Negri, Francesca; Siracusa, Greta
Private Label vs Leading National Brand in the Online Grocery Retail Setting
2022 Fornari, Edoardo; Negri, Francesca; Iuffmann Ghezzi, Alessandro; Fornari, Daniele; Grandi, Sebastiano
Retailers’ Digital Brand Activism (DBA): Embracing Risk to Create Value
2022 Negri, Francesca
The interplay between privacy failure, recovery and crisis communication management: an integrative review and research agenda
2022 Negri, Francesca; Ieva, Marco
THE WHEEL OF RETAILING IS STILL SPINNING: PROMISES, COMPROMISES, AND PITFALLS OF QUICK-COMMERCE
2022 Fornari, Edoardo; Negri, Francesca; Iuffmann Ghezzi, Alessandro