Negri, Francesca
Negri, Francesca
PIACENZA - Dipartimento di Scienze economiche e sociali - DISES
Selling Experience in C2C E-commerce of Second-Hand: Gen-Zers Among Bargaining, Personal Satisfaction and Sustainable Lifestyle
2023 Iuffmann Ghezzi, Alessandro; Negri, Francesca; Siracusa, Greta
Private Label vs Leading National Brand in the Online Grocery Retail Setting
2022 Fornari, Edoardo; Negri, Francesca; Iuffmann Ghezzi, Alessandro; Fornari, Daniele; Grandi, Sebastiano
Retailers’ Digital Brand Activism (DBA): Embracing Risk to Create Value
2022 Negri, Francesca
The interplay between privacy failure, recovery and crisis communication management: an integrative review and research agenda
2022 Negri, Francesca; Ieva, Marco
THE WHEEL OF RETAILING IS STILL SPINNING: PROMISES, COMPROMISES, AND PITFALLS OF QUICK-COMMERCE
2022 Fornari, Edoardo; Negri, Francesca; Iuffmann Ghezzi, Alessandro
La riconfigurazione dei modelli di acquisto e di consumo
2021 Negri, Francesca
Marketing del Patrimonio Culturale Religioso: la dimensione digitale
2021 Negri, Francesca
Vino e GDO: stato dell’arte e driver di valore
2020 Negri, Francesca
Silver shoppers' attitude towards store brands: Will-They-Won't-They?
2019 Fornari, Edoardo; Negri, Francesca; Grandi, Sebastiano; Fornari, Daniele
A (Social Media) picture is worth a thousand words
2018 Negri, Francesca
In-store Distraction
2018 Negri, Francesca; Fornari, Edoardo; Grandi, Sebastiano; Fornari, Daniele
Hotel Responses to Guests’ Online Reviews: An Exploratory Study on Communication Styles
2016 Bonfanti, Angelo; Vigolo, Vania; Negri, Francesca
Managing responses to online reviews: an opportunity for value co-creation?
2016 Negri, Francesca; Vigolo, Vania; Bonfanti, Angelo
To say or not to say. The importance of being transparent in retail branding.
2016 Fornari, Edoardo; Negri, Francesca; Grandi, Sebastiano; Ceccotti, Federica
Social Media Communities Of Practice: Reputation At Risk?
2015 Frativelli, Fabio; Negri, Francesca; Cori, Enrico
Retailing in Italy. Players, strategies and trends
2010 Ziliani, Cristina; Fornari, Daniele; Grandi, Sebastiano; Cardinali, Maria Grazia; Pellegrini, Davide; Negri, Francesca; Fornari, Edoardo