Negri, Francesca

Negri, Francesca  

PIACENZA - Dipartimento di Scienze economiche e sociali - DISES  

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Data di pubblicazione Titolo Autore(i) File
1-gen-2022 Private Label vs Leading National Brand in the Online Grocery Retail Setting Fornari, Edoardo; Negri, Francesca; Iuffmann Ghezzi, Alessandro; Fornari, Daniele; Grandi, Sebastiano
1-gen-2022 Retailers’ Digital Brand Activism (DBA): Embracing Risk to Create Value Negri, Francesca
1-gen-2022 The interplay between privacy failure, recovery and crisis communication management: an integrative review and research agenda Negri, Francesca; Ieva, Marco
1-gen-2022 THE WHEEL OF RETAILING IS STILL SPINNING: PROMISES, COMPROMISES, AND PITFALLS OF QUICK-COMMERCE Fornari, Edoardo; Negri, Francesca; Iuffmann Ghezzi, Alessandro
1-gen-2021 La riconfigurazione dei modelli di acquisto e di consumo Negri, Francesca
1-gen-2021 Marketing del Patrimonio Culturale Religioso: la dimensione digitale Negri, Francesca
1-gen-2020 Vino e GDO: stato dell’arte e driver di valore Negri, Francesca
1-gen-2019 Silver shoppers' attitude towards store brands: Will-They-Won't-They? Fornari, Edoardo; Negri, Francesca; Grandi, Sebastiano; Fornari, Daniele
1-gen-2018 A (Social Media) picture is worth a thousand words Negri, Francesca
1-gen-2018 In-store Distraction Negri, Francesca; Fornari, Edoardo; Grandi, Sebastiano; Fornari, Daniele
1-gen-2016 Hotel Responses to Guests’ Online Reviews: An Exploratory Study on Communication Styles Bonfanti, Angelo; Vigolo, Vania; Negri, Francesca
1-gen-2016 Managing responses to online reviews: an opportunity for value co-creation? Negri, Francesca; Vigolo, Vania; Bonfanti, Angelo
1-gen-2016 To say or not to say. The importance of being transparent in retail branding. Fornari, Edoardo; Negri, Francesca; Grandi, Sebastiano; Ceccotti, Federica
1-gen-2015 Social Media Communities Of Practice: Reputation At Risk? Frativelli, Fabio; Negri, Francesca; Cori, Enrico
1-gen-2010 Retailing in Italy. Players, strategies and trends Ziliani, Cristina; Fornari, Daniele; Grandi, Sebastiano; Cardinali, Maria Grazia; Pellegrini, Davide; Negri, Francesca; Fornari, Edoardo