Negri, Francesca

Negri, Francesca  

PIACENZA - Dipartimento di Scienze economiche e sociali - DISES  

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Data di pubblicazione Titolo Autore(i) File
1-gen-2026 CDR by Design. Mapping AI Disclosure and Communication Across the Best Global Brands Negri, Francesca
1-gen-2026 Connected Marketing. Soluzioni di Digital Marketing nell'ecosistema Phygital, tra GenAI e Responsabilità Digitale Negri, Francesca
1-gen-2026 Discovery to Attribution: Reputation in the AI era Negri, Francesca
1-gen-2026 Retail Grocery and the Silver Economy Negri, Francesca
1-gen-2026 Rethinking Diversification and Innovation in FMCG Markets: an Empirics-First Analysis Grandi, Sebastiano; Iuffmann Ghezzi, Alessandro; Negri, Francesca
1-gen-2026 Selling Second-Hand Online: Gen Z Motivations and the Circular Customer Experience on C2C Platforms Iuffmann Ghezzi, Alessandro; Negri, Francesca
1-gen-2026 The Impact of Reselling Platforms on Fashion Consumer Behavior: A Cross-Country Comparative Study Galavotti, Ilaria; Negri, Francesca; Castagnoli, Giada
1-gen-2025 Beyond Pet-Friendly: Elevating Service Hospitality for Paws and People Negri, Francesca
1-gen-2025 Digital Platforms, Physical Emissions: Investigatingthe Environmental CDR in Social Media and AI Practices Negri, Francesca
1-gen-2025 The Case Dole Negri, Francesca; Murtas, Gabriele
1-gen-2024 Fifty Shades of Black Friday Negri, Francesca; Iuffmann Ghezzi, Alessandro
1-gen-2024 Live Shopping: che cos'è e perché tra interazioni e intrattenimento puo essere il futuro del-retail online Negri, Francesca; Iuffmann Ghezzi, Alessandro
1-gen-2024 Netnography for Crisis Communication Management and Recovery: the case of Chiara Ferragni Negri, Francesca
1-gen-2024 Retail Media the Italian Way: FMCG’s New Frontier Negri, Francesca; Iuffmann Ghezzi, Alessandro; Fornari, Edoardo; Grandi, Sebastiano
1-gen-2023 Ryanair: il brand che le persone amano odiare Negri, Francesca
1-gen-2023 Selling Experience in C2C E-commerce of Second-Hand: Gen-Zers Among Bargaining, Personal Satisfaction and Sustainable Lifestyle Iuffmann Ghezzi, Alessandro; Negri, Francesca; Siracusa, Greta
1-gen-2022 Private Label vs Leading National Brand in the Online Grocery Retail Setting Fornari, Edoardo; Negri, Francesca; Iuffmann Ghezzi, Alessandro; Fornari, Daniele; Grandi, Sebastiano
1-gen-2022 Retailers’ Digital Brand Activism (DBA): Embracing Risk to Create Value Negri, Francesca
1-gen-2022 The interplay between privacy failure, recovery and crisis communication management: an integrative review and research agenda Negri, Francesca; Ieva, Marco
1-gen-2022 THE WHEEL OF RETAILING IS STILL SPINNING: PROMISES, COMPROMISES, AND PITFALLS OF QUICK-COMMERCE Fornari, Edoardo; Negri, Francesca; Iuffmann Ghezzi, Alessandro