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Mostrati risultati da 21 a 40 di 127
Data di pubblicazione Titolo Autore(i) File
1-gen-2021 Branding beyond product: the strange case of anti-surveillance camouflage Gambetti, Rossella Chiara; Biraghi, Silvia; Kozinets, R. V.
1-gen-2021 Launching a Small Business Venture as an Act of Eudaimonia Biraghi, Silvia; Gambetti, Rossella Chiara; Dalli, Daniele
1-gen-2021 Consuming post-truth in the time of technoculture Kozinets, R.; Gambetti, Rossella Chiara; Biraghi, Silvia
1-gen-2021 Zoom photo-taking as a new trend in gastronomy e-tourism Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
1-gen-2021 Global beautyscapes. An innovation-centered netnography of Chinese skin care and cosmetics consumers Gambetti, Rossella Chiara; Kozinets, Rv; Gretzel, U; Accardo, P; Bovera, L
1-gen-2021 In the public interest. Netnography to impel policy and regulatory change Kozinets, Rv; Gambetti, Rossella Chiara; Gretzel, U; Suarez, M; Renzulli, C
1-gen-2020 La comunicazione di marketing Fiocca, Renato; Gambetti, Rossella Chiara
1-gen-2020 Brand Purpose as a Cultural Entity Between Business and Society Biraghi, Silvia; Gambetti, Rossella Chiara; Quigley, Stephen
1-gen-2020 Migrant consumers, celebrity culture e tecnosocialità Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
1-gen-2020 Achieving cultural relevance in technomediated platforms: instant cultural branding and controversial clicktivism Biraghi, Silvia; Gambetti, Rossella Chiara; Beccanulli, Angela Antonia
1-gen-2020 Cook, click, share and be happy! Eudaimonic self-presentation in consumer cooking practices in contemporary technocultures Biraghi, Silvia; Dalli, D.; Gambetti, Rossella Chiara
1-gen-2019 Corporate branding at the crossroad between socio-political engagement and consumer clicktivism Biraghi, Silvia; Gambetti, Rossella Chiara; Beccanulli, Angela Antonia
1-gen-2019 Cross-fertilization among construction and clinical actors: the dynamics of health care construction projects Tzannis, Alessandra; Biraghi, Silvia; Gambetti, Rossella Chiara
1-gen-2019 Activationism: how tobacco marketers hacked global youth culture Kozinets, Rv; Gambetti, Rossella Chiara; Suarez, M; Dewhirst, T.; Gretzel, U.; Renzulli, C.
1-gen-2019 Consumption, technology +/x sociality Kozinets, R; Gambetti, Rossella Chiara; Biraghi, Silvia
1-gen-2019 The dimensionality of Corporate Communication Management (CCM): a qualitative study from practitioners’ perspectives in Malaysia Bahtiar, M; Nguyen, B; Melewar, Tc; Gambetti, Rc
1-gen-2018 Distributed Leadership: When People Claim Brand Ownership Biraghi, Silvia; Gambetti, Rossella C.; Quigley, Stephen
1-gen-2018 I Millennials, le marche e gli spazi di vita tra materialità e virtualità Biraghi, Silvia; Gambetti, Rossella Chiara
1-gen-2018 Emerging Market Dynamics Within and Beyond Consumer Tribes Biraghi, Silvia; Gambetti, Rossella Chiara; Pace, Stefano
1-gen-2018 Faster than fact: consuming in post-truth society Kozinets, Rv; Gambetti, Rossella Chiara; Biraghi, Silvia
Mostrati risultati da 21 a 40 di 127
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