Technocapitalism a potent combination of information technology and capitalism is the fundamental industrial force of our time. Technocapitalism affects consumers’ communication power consumer culture’s acceleration speed de-temporalization and counternarratives. This paper uses social assemblage dynamics to explain how technocapitalism produces some of the most vivid digital manifestations of post-truth society.
Kozinets, R., Gambetti, R. C., Biraghi, S., Faster than fact: consuming in post-truth society, in Advances in Consumer Research, Volume 46, Proceedings of the 49th Annual Conference of the Association for Consumer Research (ACR), (Dallas, 11-14 October 2018), Association for Consumer Research, Duluth (MN) 2018: 413-420 [http://hdl.handle.net/10807/144073]
Faster than fact: consuming in post-truth society
Gambetti, Rossella Chiara;Biraghi, Silvia
2018
Abstract
Technocapitalism a potent combination of information technology and capitalism is the fundamental industrial force of our time. Technocapitalism affects consumers’ communication power consumer culture’s acceleration speed de-temporalization and counternarratives. This paper uses social assemblage dynamics to explain how technocapitalism produces some of the most vivid digital manifestations of post-truth society.
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