The emergence of markets such as China opens new opportunities in the internationalization process. For companies, especially for small and medium sized enterprises, the international context is a challenge to be faced by mobilizing and sharing the resources and knowledge of other players. This is subject to establishing strategic relations, in both the internal and foreign markets, which affect the entire corporate supply chain. This theme was investigated by means of a study of a sample of companies operating in or for the Chinese market. The work provides managerial implications based on an evolutionary model to understand firm behavior in international markets.
Cedrola, E., Battaglia, L., Cantu', C. L., Gavinelli, L., Tzannis, A., New challanges for the internationalization of firms. Italian companies in China: business models and market policies, in The Proceedings of AMS World Marketing Congress, (Reims, 20-23 July 2011), Academy of Marketing Science, Reims 2011: 576-585 [http://hdl.handle.net/10807/7750]
New challanges for the internationalization of firms. Italian companies in China: business models and market policies
Cedrola, Elena;Battaglia, Loretta;Cantu', Chiara Luisa;Gavinelli, Laura;Tzannis, Alessandra
2011
Abstract
The emergence of markets such as China opens new opportunities in the internationalization process. For companies, especially for small and medium sized enterprises, the international context is a challenge to be faced by mobilizing and sharing the resources and knowledge of other players. This is subject to establishing strategic relations, in both the internal and foreign markets, which affect the entire corporate supply chain. This theme was investigated by means of a study of a sample of companies operating in or for the Chinese market. The work provides managerial implications based on an evolutionary model to understand firm behavior in international markets.
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