The paper explores the concept and the role of corporate branding as both an inside and an outside interconnector of the company to its stakeholders through the communication efforts it relies on.

Gambetti, R. C., Biraghi, S., An ‘inside-outside’ perspective on corporate branding: a systematic analysis of the role of communication, in Proceedings of the CCI Conference on Corporate Communication, (New York, 06-08 June 2012), Baruch College, New York 2012: 1-15 [http://hdl.handle.net/10807/62873]

An ‘inside-outside’ perspective on corporate branding: a systematic analysis of the role of communication

Gambetti, Rossella Chiara;Biraghi, Silvia
2012

Abstract

The paper explores the concept and the role of corporate branding as both an inside and an outside interconnector of the company to its stakeholders through the communication efforts it relies on.
2012
Inglese
Proceedings of the CCI Conference on Corporate Communication
CCI Conference on Corporate Communication
New York
6-giu-2012
8-giu-2012
N/A
Gambetti, R. C., Biraghi, S., An ‘inside-outside’ perspective on corporate branding: a systematic analysis of the role of communication, in Proceedings of the CCI Conference on Corporate Communication, (New York, 06-08 June 2012), Baruch College, New York 2012: 1-15 [http://hdl.handle.net/10807/62873]
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10807/62873
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