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Grandi, S., Fornari, E., The effectiveness of price promotion on store brands (empirical evidences from a italian retailer), Paper, in congress act, (Parigi, 20-22 January 2011), International Marketing Trends Conference, Parigi 2011: 1-21 [http://hdl.handle.net/10807/40153]

The effectiveness of price promotion on store brands (empirical evidences from a italian retailer)

Grandi, Sebastiano;Fornari, Edoardo
2011

Abstract

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2011
Inglese
congress act
International Marketing Trend Conference
Parigi
Paper
20-gen-2011
22-gen-2011
978-2-9532811-2-5
International Marketing Trends Conference
Grandi, S., Fornari, E., The effectiveness of price promotion on store brands (empirical evidences from a italian retailer), Paper, in congress act, (Parigi, 20-22 January 2011), International Marketing Trends Conference, Parigi 2011: 1-21 [http://hdl.handle.net/10807/40153]
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10807/40153
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