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Grandi, S., Fornari, D., Fornari, E., Effecs of intra-brand competition between private labels and manifacturer brands: empirical results from the italian market, <<INTERNATIONAL REVIEW OF RETAIL, DISTRIBUTION & CONSUMER RESEARCH>>, 2011; 2011/21 (N/A): 541-554. [doi:10.1080/09593969.2011.620132] [http://hdl.handle.net/10807/40147]
Effecs of intra-brand competition between private labels and manifacturer brands: empirical results from the italian market
Grandi, Sebastiano;Fornari, Daniele;Fornari, Edoardo
2011
Abstract
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