The aim of this paper is to investigate the role of digital channels in the internationalization strategies of startups operating in the space tech industry. To achieve this research aim, we conducted 9 semi-structured interviews with Italian space tech startups and other actors involved in theses firms’ internationalization process. The preliminary findings of this study reveal that digital channels enhance the internationalization of space tech startups by supporting the building of business relationships, which are key to access international markets. Moreover, digital channels play a crucial role in acquiring new customers abroad and increasing the brand awareness of startups.
Olivieri, M., Hu, L., Cantu', C. L., How Digital Channels Enhance Firm Internationalization: An ExplorativeStudy on Space Tech Startups, in Martínez-López, F. (ed.), Advances in Digital Marketing and eCommerce. Fourth International Conference, 2023, Springer, Cham, Svizzera 2023: <<SPRINGER PROCEEDINGS IN BUSINESS AND ECONOMICS>>, 97- 104. 10.1007/978-3-031-31836-8 [https://hdl.handle.net/10807/238674]
How Digital Channels Enhance Firm Internationalization: An Explorative Study on Space Tech Startups
Olivieri, Mirko
;Hu, Lala;Cantu', Chiara Luisa
2023
Abstract
The aim of this paper is to investigate the role of digital channels in the internationalization strategies of startups operating in the space tech industry. To achieve this research aim, we conducted 9 semi-structured interviews with Italian space tech startups and other actors involved in theses firms’ internationalization process. The preliminary findings of this study reveal that digital channels enhance the internationalization of space tech startups by supporting the building of business relationships, which are key to access international markets. Moreover, digital channels play a crucial role in acquiring new customers abroad and increasing the brand awareness of startups.
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