Digital transformation has changed the way in which companies manage relationships and the reconfiguration of new business models remain still unclear in the B2B context. Under a network approach, this study aims to investigate the key potentialities of digital transformation for the configuration of new business models. In order to reach the previous goal, a Delphi analysis and an explanatory case are conducted.
Cantù, C., Martinelli, E., The future of Digital Transformation: a business model reconfiguration, Paper, in IMP Conference 2022, (Florence, Italy, 31-August 02-September 2022), IMP Group, Florence, Italy 2022: 1-9 [https://hdl.handle.net/10807/220084]
The future of Digital Transformation: a business model reconfiguration
Cantù, Chiara;Martinelli, Elisa
2022
Abstract
Digital transformation has changed the way in which companies manage relationships and the reconfiguration of new business models remain still unclear in the B2B context. Under a network approach, this study aims to investigate the key potentialities of digital transformation for the configuration of new business models. In order to reach the previous goal, a Delphi analysis and an explanatory case are conducted.
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