The aim of the paper is to analyse the impact of price promotion on the level and the growth of store brand
Grandi, S., Fornari, E., The effectiveness of price promotion on store brands (empirical evidences from a italian retailer), in International Marketing Trends Conference, (Parigi, 20-22 January 2011), International Marketing Trends Conference, Paris 2011:2011 1-21 [http://hdl.handle.net/10807/173721]
The effectiveness of price promotion on store brands (empirical evidences from a italian retailer)
Grandi, Sebastiano
Primo
;Fornari, EdoardoSecondo
2011
Abstract
The aim of the paper is to analyse the impact of price promotion on the level and the growth of store brand
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