La Rocca, Antonella
La Rocca, Antonella
MILANO - Dipartimento di Scienze dell'economia e della gestione aziendale
Sustainable transition in the living industry: an explorative study of the early phases of a publicly funded innovation network
2026 Ancillai, Chiara; Sabatini, Andrea; La Rocca, Antonella; Perna, Andrea
The Development of University Spin-Offs: Bridging Founder Agency and Relationship Perspectives
2026 La Rocca, Antonella; Perna, Andrea; Cristalli, Cristina; Marincioni, Martina
Transformative Times for Key Account Management: Disruptive events, digitisation, and sustainability. Special issue editorial.
2026 La Rocca, Antonella; Rehme, Jakob; Tzempelikos, Nektarios
Understanding the resilience of strategic networks (SN): The case of an Italian 40-year-old SN.
2026 Lucarno, Martina; Cantu', Chiara Luisa; La Rocca, Antonella
Understanding the role of sales in sustainability transitions
2026 Anzivino, Alessia; Cantu', Chiara Luisa; La Rocca, Antonella; Sebastiani, Roberta
Working with Generative AI in B2B Sales: Experiences from Sales Professionals
2026 Franco Luigi Fraboni, Pier; La Rocca, Antonella; Sabatini, Andrea
AI Adoption in B2B Marketing: An Analysis of Technological, Organizational, and Environmental Factors
2025 Cioli, A.; Marinelli, L.; La Rocca, Antonella; Perna, A.
Sales management innovation in time of twin transition
2025 Cantu', Chiara Luisa; La Rocca, Antonella
Guest editorial: Decision-making and heuristics in business relationships
2024 Guercini, Simone; La Rocca, Antonella; Mouzas, Stefanos
Sustainable entrepreneurship: How do contextual factors play a role?
2024 La Rocca, Antonella; Dal Molin, Silvia
The IMP research on business networks: a systematic literature review and research agenda
2024 Guercini, Simone; La Rocca, Antonella; Perna, Andrea
Understanding the resilience of strategic regional networks (SRN): the case of an Italian 40-year-old SRN
2024 Lucarno, Martina; Cantu', Chiara Luisa; La Rocca, Antonella
I driver per le fasi di starting up e di mantenimento di una rete
2023 Cantu', Chiara Luisa; La Rocca, Antonella; Lucarno, Martina
I driver per le fasi di starting up e di mantenimento di una rete
2023 Cantu', Chiara Luisa; La Rocca, Antonella; Lucarno, Martina
New contact methods in start-ups’ selling process
2023 Cantu', Chiara Luisa; Hu, Lala; La Rocca, Antonella; Olivieri, Mirko
Decisions when interacting in customer-supplier relationships
2022 Guercini, Simone; La Rocca, Antonella; Snehota, Ivan
Exploring opportunities and challenges of sustainable start-ups
2022 Dal, Molin; La Rocca, Antonella
SME-Consultant interaction in EU funding projects
2022 Mersico, Luigi; La Rocca, Antonella; Pagano, Alessandro; Perna, Andrea
Implementing sustainability practices in b2b
2021 La Rocca, Antonella; Perna, Andrea; Snehota, Ivan; Vagnoni, Valentina
Interactions, relationships and networks in a changing business landscape
2021 Baddar ALHussan, Fawaz; La Rocca, Antonella; Baddar Al-Husan, Faten