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Data di pubblicazione Titolo Autore(i) File
1-gen-2021 In the public interest. Netnography to impel policy and regulatory change Kozinets, Rv; Gambetti, Rossella Chiara; Gretzel, U; Suarez, M; Renzulli, C
1-gen-2021 Global beautyscapes. An innovation-centered netnography of Chinese skin care and cosmetics consumers Gambetti, Rossella Chiara; Kozinets, Rv; Gretzel, U; Accardo, P; Bovera, L
1-gen-2021 Netnography, digital habitus, and technocultural capital Gambetti, Rossella Chiara
1-gen-2021 Netnography Unlimited. Understanding Technoculture Using Qualitative Social Media Research Kozinets, Rv; Gambetti, R
1-gen-2021 Societal corporate branding and political discourse: Where brand ethics meets with consumers' clicktivism Gambetti, Rossella Chiara; Biraghi, Silvia; Melewar, T. C.; Beccanulli, Angela Antonia
1-gen-2021 Eudaimonia: the sociocultural value of consumers’ social labor Biraghi, Silvia; Dalli, D.; Gambetti, Rossella Chiara
1-gen-2020 Achieving cultural relevance in technomediated platforms: instant cultural branding and controversial clicktivism Biraghi, Silvia; Gambetti, Rossella Chiara; Beccanulli, Angela Antonia
1-gen-2020 Cook, click, share and be happy! Eudaimonic self-presentation in consumer cooking practices in contemporary technocultures Biraghi, Silvia; Dalli, D.; Gambetti, Rossella Chiara
1-gen-2020 La comunicazione di marketing Fiocca, Renato; Gambetti, Rossella Chiara
1-gen-2020 Brand Purpose as a Cultural Entity Between Business and Society Biraghi, Silvia; Gambetti, Rossella Chiara; Quigley, Stephen
1-gen-2020 Migrant consumers, celebrity culture e tecnosocialità Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
1-gen-2019 Corporate branding at the crossroad between socio-political engagement and consumer clicktivism Biraghi, Silvia; Gambetti, Rossella Chiara; Beccanulli, Angela Antonia
1-gen-2019 Cross-fertilization among construction and clinical actors: the dynamics of health care construction projects Tzannis, Alessandra; Biraghi, Silvia; Gambetti, Rossella Chiara
1-gen-2019 Activationism: how tobacco marketers hacked global youth culture Kozinets, Rv; Gambetti, Rossella Chiara; Suarez, M; Dewhirst, T.; Gretzel, U.; Renzulli, C.
1-gen-2019 Consumption, technology +/x sociality Kozinets, R; Gambetti, Rossella Chiara; Biraghi, Silvia
1-gen-2019 The dimensionality of Corporate Communication Management (CCM): a qualitative study from practitioners’ perspectives in Malaysia Bahtiar, M; Nguyen, B; Melewar, Tc; Gambetti, Rc
1-gen-2018 I Millennials, le marche e gli spazi di vita tra materialità e virtualità Biraghi, Silvia; Gambetti, Rossella Chiara
1-gen-2018 Faster than fact: consuming in post-truth society Kozinets, Rv; Gambetti, Rossella Chiara; Biraghi, Silvia
1-gen-2018 How to use digital diaries in data collection to engage networked consumers Biraghi, Silvia; Gambetti, Rossella Chiara
1-gen-2018 Between tribes and markets: The emergence of a liquid consumer-entrepreneurship Biraghi, Silvia; Gambetti, Rossella Chiara; Pace, Stefano
Mostrati risultati da 21 a 40 di 127
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