The importance of service networks has been recognized both in service research and in btob marketing. In btob, in particular, business networks have been defined as highly dynamic structures subject to a continuous organizing process. Even though, the issue of how services in the context of business networks –i.e. service networks– evolve over time still remained unexplored. Through a longitudinal case study, we analyze the evolution of Edenred’s service network, a leading global company in delivering end-to-end solutions for rewards, compensations, incentives and loyalty programs to employees and the public in general. Our study shows that different states and specific interaction patterns characterize the evolution and transformation of a service network. It also shows that the internal organizational structure of the focal company reflects the evolution of the external network.

Corsaro, D., Sebastiani, R., Evolution of a service network in business to business, in Il marketing internazionale ed effetto country of origin. IX Convegno annuale SIM, (Benevento, 20-21 September 2016), Società Italiana Marketing, Benevento 2012: N/D-N/D [http://hdl.handle.net/10807/89061]

Evolution of a service network in business to business

Corsaro, Daniela
Primo
;
Sebastiani, Roberta
Ultimo
2012

Abstract

The importance of service networks has been recognized both in service research and in btob marketing. In btob, in particular, business networks have been defined as highly dynamic structures subject to a continuous organizing process. Even though, the issue of how services in the context of business networks –i.e. service networks– evolve over time still remained unexplored. Through a longitudinal case study, we analyze the evolution of Edenred’s service network, a leading global company in delivering end-to-end solutions for rewards, compensations, incentives and loyalty programs to employees and the public in general. Our study shows that different states and specific interaction patterns characterize the evolution and transformation of a service network. It also shows that the internal organizational structure of the focal company reflects the evolution of the external network.
Italiano
Il marketing internazionale ed effetto country of origin. IX Convegno annuale SIM
Convegno Annuale Società Italiana di Marketing
Benevento
20-set-2016
21-set-2016
9788890766206
Società Italiana Marketing
Corsaro, D., Sebastiani, R., Evolution of a service network in business to business, in Il marketing internazionale ed effetto country of origin. IX Convegno annuale SIM, (Benevento, 20-21 September 2016), Società Italiana Marketing, Benevento 2012: N/D-N/D [http://hdl.handle.net/10807/89061]
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/10807/89061
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact