The emergent service-view of innovation has led to rethink how service innovation shapes value creation, rather than services per se. The attention shifts from the content of the innovative offering to the processes through which the innovation is created in service systems. In this study we explore service innovation as a collective phenomenon of new meanings creation and sharing. Empirically we present the success cases of three innovative companies operating in the food industry: Diet to Go, Eat‟s and Gambero Rosso. We find out that the process of service innovation occurs through actors participating and sharing new value co-creation logics. Service innovation becomes a story of social construction through a process of sense-making, where boundary objects assume a relevant role in coordinating the ideas and actions of the different actors. Our study also sheds some light on the relevance of the service support system for service innovation and thus value creation.

Corsaro, D., Sebastiani, R., Mele, M. C., Social Construction in Service Innovation, in Euram 2013 Democratising Management, (Istanbul, 26-29 June 2016), EURAM, Istanbul 2013: N/A-N/A [http://hdl.handle.net/10807/89053]

Social Construction in Service Innovation

Corsaro, Daniela
Primo
;
Sebastiani, Roberta
Secondo
;
Mele, Maria Cristina
Ultimo
2013

Abstract

The emergent service-view of innovation has led to rethink how service innovation shapes value creation, rather than services per se. The attention shifts from the content of the innovative offering to the processes through which the innovation is created in service systems. In this study we explore service innovation as a collective phenomenon of new meanings creation and sharing. Empirically we present the success cases of three innovative companies operating in the food industry: Diet to Go, Eat‟s and Gambero Rosso. We find out that the process of service innovation occurs through actors participating and sharing new value co-creation logics. Service innovation becomes a story of social construction through a process of sense-making, where boundary objects assume a relevant role in coordinating the ideas and actions of the different actors. Our study also sheds some light on the relevance of the service support system for service innovation and thus value creation.
Inglese
Euram 2013 Democratising Management
EURAM European Academy of Management Conference
Istanbul
26-giu-2016
29-giu-2016
978-975-8400-35-5
EURAM
Corsaro, D., Sebastiani, R., Mele, M. C., Social Construction in Service Innovation, in Euram 2013 Democratising Management, (Istanbul, 26-29 June 2016), EURAM, Istanbul 2013: N/A-N/A [http://hdl.handle.net/10807/89053]
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10807/89053
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