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EnglishThis paper explores the internationalization process of the Italian SMEs (small and medium enterprises), and aims to investigate their behaviour in the international contexts to ultimately outline general models able to optimize their peculiarities. The empirical study firstly examines 546 SMEs along their internationalization. The internationalization process is examined through its phases: decisions, marketing strategy, achievements and future perspectives. A second aim is to define sustainable paths for SMEs willing to expand successfully over the Country borders. It also proposes issues and managerial implications to be considered in the international development of Italian SMEs.
Cedrola, E., Battaglia, L., Tzannis, A., Italian Small and Medium Enterprises abroad: current situation and future perspectives, in Proceedings of the 14th Biennal World Marketing Congress, (Oslo, 22-25 July 2009), Academy of Marketing Science, Miami FL 2009: 461-465 [http://hdl.handle.net/10807/7753]
| Autori: | |
| Titolo: | Italian Small and Medium Enterprises abroad: current situation and future perspectives |
| Data di pubblicazione: | 2009 |
| Abstract: | This paper explores the internationalization process of the Italian SMEs (small and medium enterprises), and aims to investigate their behaviour in the international contexts to ultimately outline general models able to optimize their peculiarities. The empirical study firstly examines 546 SMEs along their internationalization. The internationalization process is examined through its phases: decisions, marketing strategy, achievements and future perspectives. A second aim is to define sustainable paths for SMEs willing to expand successfully over the Country borders. It also proposes issues and managerial implications to be considered in the international development of Italian SMEs. |
| Lingua: | Inglese |
| Titolo del libro: | Proceedings of the 14th Biennal World Marketing Congress |
| ISBN: | 0-939783-14-2 |
| Editore: | Academy of Marketing Science |
| Nome del convegno: | 14th Biennal World Marketing Congress - AMS (Academy of Marketing Science) |
| Luogo del convegno: | Oslo |
| Data inizio evento: | 2009-07-22 |
| Data fine evento: | 2009-07-25 |
| Citazione: | Cedrola, E., Battaglia, L., Tzannis, A., Italian Small and Medium Enterprises abroad: current situation and future perspectives, in Proceedings of the 14th Biennal World Marketing Congress, (Oslo, 22-25 July 2009), Academy of Marketing Science, Miami FL 2009: 461-465 [http://hdl.handle.net/10807/7753] |
| Appare nelle tipologie: | Atti di Convegno, Congresso, Giornate di studio, ecc., Workshop (in volume) |
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