The purpose of this paper is to investigate a business model that firms can adopt in order to manage the complexity of openness orientation in innovation development, outlining how open the innovation could be. The paper shows how knowledge intermediaries (KI) facilitate the intermediation between heterogeneous organizations that are characterized by relational proximity that is the base for reaching effective innovation. The research depicts how Knowledge Intermediaries reinforce the relationship’s DNA in an Epistemic Network founded on loyalty, engagement and commitment to improve the strength of a relationship made up by a shared vision and shared destiny.

Cantu', C. L., The key role of knowledge intermediaries, in Marketing Trends, (Paris, 23-24 January 2015), Marketing Trends, Paris 2015: 1-14 [http://hdl.handle.net/10807/71678]

The key role of knowledge intermediaries

Cantu', Chiara Luisa
2015

Abstract

The purpose of this paper is to investigate a business model that firms can adopt in order to manage the complexity of openness orientation in innovation development, outlining how open the innovation could be. The paper shows how knowledge intermediaries (KI) facilitate the intermediation between heterogeneous organizations that are characterized by relational proximity that is the base for reaching effective innovation. The research depicts how Knowledge Intermediaries reinforce the relationship’s DNA in an Epistemic Network founded on loyalty, engagement and commitment to improve the strength of a relationship made up by a shared vision and shared destiny.
Inglese
Marketing Trends
International Marketing Trends Conference
Paris
23-gen-2015
24-gen-2015
9782953281125
Cantu', C. L., The key role of knowledge intermediaries, in Marketing Trends, (Paris, 23-24 January 2015), Marketing Trends, Paris 2015: 1-14 [http://hdl.handle.net/10807/71678]
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/10807/71678
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