AgrowingnumberofCompaniesisnowadayscommittedtoevaluatetheimpactoftheirproduction,drivenbydifferentforcesasthegrowingdemandforgreenproductsbythemarketandthepressurefromtheInstitutionsinpromotingamoresustainableproductionandconsumptionmodel. Environmentalassessmentandcommunicationarestrictlyrelated.Aproperenvironmentalcommunicationstrategyisnecessarytoallowmoreinformedchoicesandtoencouragethegrowthofa"greenmarket". ConsideringthatinEuropethefoodsectoraccountsfor20%-30%ofallenvironmentalimpactsfromconsumptions(ESTOandIPTS,2006),consciousproductschoicescanleadtoasignificantreductionoftheenvironmentalpressurecausedbythissector. Consideringtheexpansionofthegreenmarketandthegrowingimportanceofenvironmentalinformationinthefoodsector,in2012theEnvironmentalLabelforfoodwasbornbytheinitiativeoftheItalianConsultancyCompanySPRIMandtheInstituteofAgrarianandEnvironmentalChemistryoftheUniversitàCattolicadelSacroCuore(Piacenza,Italy). Thelabel,simpletounderstandbyconsumers,hasbeendesignedtobeplaceddirectlyonfoodpackaging,inordertoallowcomparisonbetweenproductsand,consequently,tosupportmoreinformedchoices.Areportaboutthecalculationisavailableonthewebsite.
Corbo, C., Corrado, S., Riscazzi, P., Pauze, E., Trevisan, M., The Environmental Label: a tool to communicate the environmental impact of food for the Italian market, Poster, in SETAC Europe 19th LCA Case Study Symposium, (Roma, 11-13 November 2013), Setac, Bruxelles 2013: 186-187 [http://hdl.handle.net/10807/63756]
The Environmental Label: a tool to communicate the environmental impact of food for the Italian market
Corbo, Chiara;Corrado, Sara;Riscazzi, Paola;Trevisan, Marco
2013
Abstract
AgrowingnumberofCompaniesisnowadayscommittedtoevaluatetheimpactoftheirproduction,drivenbydifferentforcesasthegrowingdemandforgreenproductsbythemarketandthepressurefromtheInstitutionsinpromotingamoresustainableproductionandconsumptionmodel. Environmentalassessmentandcommunicationarestrictlyrelated.Aproperenvironmentalcommunicationstrategyisnecessarytoallowmoreinformedchoicesandtoencouragethegrowthofa"greenmarket". ConsideringthatinEuropethefoodsectoraccountsfor20%-30%ofallenvironmentalimpactsfromconsumptions(ESTOandIPTS,2006),consciousproductschoicescanleadtoasignificantreductionoftheenvironmentalpressurecausedbythissector. Consideringtheexpansionofthegreenmarketandthegrowingimportanceofenvironmentalinformationinthefoodsector,in2012theEnvironmentalLabelforfoodwasbornbytheinitiativeoftheItalianConsultancyCompanySPRIMandtheInstituteofAgrarianandEnvironmentalChemistryoftheUniversitàCattolicadelSacroCuore(Piacenza,Italy). Thelabel,simpletounderstandbyconsumers,hasbeendesignedtobeplaceddirectlyonfoodpackaging,inordertoallowcomparisonbetweenproductsand,consequently,tosupportmoreinformedchoices.Areportaboutthecalculationisavailableonthewebsite.
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