The paper aims to verify if country-of-origin effect matters in industrial sectors (BTB), particularly in business relations between firms belonging to markets with high cultural distance. The study was carried out on a sample of 338 firms in the quantitative phase and on 14 firms in the subsequent qualitative phase.
Cedrola, E., Battaglia, L., Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance, <<JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE>>, 2013; 2013 (24): 394-408. [doi:10.1080/21639159.2013.818280] [http://hdl.handle.net/10807/60872]
Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance
Cedrola, Elena;Battaglia, Loretta
2013
Abstract
The paper aims to verify if country-of-origin effect matters in industrial sectors (BTB), particularly in business relations between firms belonging to markets with high cultural distance. The study was carried out on a sample of 338 firms in the quantitative phase and on 14 firms in the subsequent qualitative phase.
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