Enhancing the relationship between generation Y and the HR department through e-HR

Digital natives are often seen as different to other generations in the workforce. They are depicted as team-oriented, high-achieving - in respect of their careers - but not workaholics as their Generation X or baby boomer parents. And, perhaps most notably, they are digitally connected and comfortable dealing with all technologies. After investing in e-HR to support efficiency,HR departments have recently turned to investing in technological tools to rejuvenate the organisational environment. Many of these technologies are automatically assumed to be appreciated by intelligent young employees. In this sense, e-HR technologies are conceived and promoted as a way to attract and retain the most talented Generation Y employees. Our research on a sample of 526 Generation Y employees1 suggests by considering the mindset and behavioural preferences of younger talent when designing and implementing an e-HR strategy, organisations can more efficiently recruit and retain Generation Y employees.