«Sei sempre tu che ci porti in vantaggio». L’addio al calcio di Roberto Baggio nelle dinamiche informative dell’emittente bresciana Teletutto

On 29 December 2003, Roberto Baggio – then captain of Brescia Calcio – announced his intention to retire from professional football at the end of the season. The announcement was delivered in a rather unexpected interview with the local broadcaster Teletutto. The interview had been recorded several days earlier and kept confidential until it was aired. This episode represents a compelling case study in the evolving interplay between local and national media: the scoop, emerging from a small private television network deeply embedded in regional identity, rapidly echoed across the country’s media and even garnered international attention.