Drawing on reception studies and discourse analysis, the book investigates spoken data from focus groups representing the intended market for three products – IKEA, Mercedes Benz and the Netherlands Tourist Board – advertised through ads recontextualising famous paintings.
Cucchi, C. A., Recensione a "S. Bullo, Evaluation in Advertising Reception. A socio-cognitive and Linguistic Perspective. Palgrave Macmillan, Basingstoke 2014", <<L'ANALISI LINGUISTICA E LETTERARIA>>, 2015; XXIII (2):336-336 [http://hdl.handle.net/10807/147610]
Evaluation in Advertising Reception. A socio-cognitive and Linguistic Perspective.
Cucchi, Costanza Anellamaria
2015
Abstract
Drawing on reception studies and discourse analysis, the book investigates spoken data from focus groups representing the intended market for three products – IKEA, Mercedes Benz and the Netherlands Tourist Board – advertised through ads recontextualising famous paintings.
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