Drawing on reception studies and discourse analysis, the book investigates spoken data from focus groups representing the intended market for three products – IKEA, Mercedes Benz and the Netherlands Tourist Board – advertised through ads recontextualising famous paintings.
Cucchi, C., Recensione a "S. Bullo, Evaluation in Advertising Reception. A socio-cognitive and Linguistic Perspective. Palgrave Macmillan, Basingstoke 2014", <<L'ANALISI LINGUISTICA E LETTERARIA>>, 2015; XXIII (2):336-336 [http://hdl.handle.net/10807/147610]
Autori: | |
Titolo: | Evaluation in Advertising Reception. A socio-cognitive and Linguistic Perspective. |
Data di pubblicazione: | 2015 |
Abstract: | Drawing on reception studies and discourse analysis, the book investigates spoken data from focus groups representing the intended market for three products – IKEA, Mercedes Benz and the Netherlands Tourist Board – advertised through ads recontextualising famous paintings. |
Lingua: | Inglese |
Rivista: | |
Citazione: | Cucchi, C., Recensione a "S. Bullo, Evaluation in Advertising Reception. A socio-cognitive and Linguistic Perspective. Palgrave Macmillan, Basingstoke 2014", <<L'ANALISI LINGUISTICA E LETTERARIA>>, 2015; XXIII (2):336-336 [http://hdl.handle.net/10807/147610] |
Appare nelle tipologie: | Scheda bibliografica |
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