IRIS PubliCatt
PubliCatt è il repository istituzionale ad accesso aperto dell'Università Cattolica del Sacro Cuore, dove gli utenti autorizzati afferenti all'Ateneo provvedono direttamente e autonomamente a depositare e a rendere visibili le proprie pubblicazioni, inserendo i dati descrittivi del documento stesso ("metadati", quali il titolo, autore, abstract, etc.) e, laddove possibile, il testo della pubblicazione stessa (full-text).
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EnglishThe new industrial revolution, even called Industry 4.0, is characterized by high dynamism, volatility and uncertainty, where the ability to change is an essential feature for all companies. In this environment, innovative technologies are key enablers in order to meet the customers’ needs and today’s strategic priorities, as sustainability. The present study aims to analyze the preference of customers, if adequately informed, according to the most sustainable delivery option in the context of e-commerce. A survey among 826 respondents demonstrated the importance of communication in the purchasing process of digital shoppers. This result is particularly relevant for small and medium enterprises (SMEs) due to its implications in terms of trade off between logistic service and transportation cost.
Belvedere, V., Martinelli, E. M., Environmental sustainability and consumers’ preferences about parcel lockers as delivery option in the context of e-commerce: evidence from a survey and implications for Italian SMEs, in Management and Marketing in the Digital Age, (Milano, 07-07 February 2020), SIM, Milano 2020: 1-10 [http://hdl.handle.net/10807/146894]
| Autori: | |
| Titolo: | Environmental sustainability and consumers’ preferences about parcel lockers as delivery option in the context of e-commerce: evidence from a survey and implications for Italian SMEs |
| Data di pubblicazione: | 2020 |
| Abstract: | The new industrial revolution, even called Industry 4.0, is characterized by high dynamism, volatility and uncertainty, where the ability to change is an essential feature for all companies. In this environment, innovative technologies are key enablers in order to meet the customers’ needs and today’s strategic priorities, as sustainability. The present study aims to analyze the preference of customers, if adequately informed, according to the most sustainable delivery option in the context of e-commerce. A survey among 826 respondents demonstrated the importance of communication in the purchasing process of digital shoppers. This result is particularly relevant for small and medium enterprises (SMEs) due to its implications in terms of trade off between logistic service and transportation cost. |
| Lingua: | Inglese |
| Titolo del libro: | Management and Marketing in the Digital Age |
| ISBN: | NA |
| Editore: | SIM |
| Nome del convegno: | Management and Marketing in the Digital Age |
| Luogo del convegno: | Milano |
| Data inizio evento: | 2020-02-07 |
| Data fine evento: | 2020-02-07 |
| Citazione: | Belvedere, V., Martinelli, E. M., Environmental sustainability and consumers’ preferences about parcel lockers as delivery option in the context of e-commerce: evidence from a survey and implications for Italian SMEs, in Management and Marketing in the Digital Age, (Milano, 07-07 February 2020), SIM, Milano 2020: 1-10 [http://hdl.handle.net/10807/146894] |
| Appare nelle tipologie: | Atti di Convegno, Congresso, Giornate di studio, ecc., Workshop (in volume) |
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