The new industrial revolution, even called Industry 4.0, is characterized by high dynamism, volatility and uncertainty, where the ability to change is an essential feature for all companies. In this environment, innovative technologies are key enablers in order to meet the customers’ needs and today’s strategic priorities, as sustainability. The present study aims to analyze the preference of customers, if adequately informed, according to the most sustainable delivery option in the context of e-commerce. A survey among 826 respondents demonstrated the importance of communication in the purchasing process of digital shoppers. This result is particularly relevant for small and medium enterprises (SMEs) due to its implications in terms of trade off between logistic service and transportation cost.

Belvedere, V., Martinelli, E. M., Environmental sustainability and consumers’ preferences about parcel lockers as delivery option in the context of e-commerce: evidence from a survey and implications for Italian SMEs, in Management and Marketing in the Digital Age, (Milano, 07-07 February 2020), SIM, Milano 2020: 1-10 [http://hdl.handle.net/10807/146894]

Environmental sustainability and consumers’ preferences about parcel lockers as delivery option in the context of e-commerce: evidence from a survey and implications for Italian SMEs

Belvedere, V.
Primo
;
Martinelli, E. M.
Secondo
2020

Abstract

The new industrial revolution, even called Industry 4.0, is characterized by high dynamism, volatility and uncertainty, where the ability to change is an essential feature for all companies. In this environment, innovative technologies are key enablers in order to meet the customers’ needs and today’s strategic priorities, as sustainability. The present study aims to analyze the preference of customers, if adequately informed, according to the most sustainable delivery option in the context of e-commerce. A survey among 826 respondents demonstrated the importance of communication in the purchasing process of digital shoppers. This result is particularly relevant for small and medium enterprises (SMEs) due to its implications in terms of trade off between logistic service and transportation cost.
Inglese
Management and Marketing in the Digital Age
Management and Marketing in the Digital Age
Milano
7-feb-2020
7-feb-2020
NA
SIM
Belvedere, V., Martinelli, E. M., Environmental sustainability and consumers’ preferences about parcel lockers as delivery option in the context of e-commerce: evidence from a survey and implications for Italian SMEs, in Management and Marketing in the Digital Age, (Milano, 07-07 February 2020), SIM, Milano 2020: 1-10 [http://hdl.handle.net/10807/146894]
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10807/146894
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