Cortical activity was assessed in fashion-luxury consumers with a different sustainability orientation, in order to obtain insight on implicit dynamic towards eco-luxury products. Findings highlighted a strong emotional negative impact elicited by sustainability pictures implying a high engagement in luxury consumers when exposed to specific sensitive issues
Balconi, M., Sebastiani, R., Galeone, A. B., Angioletti, L., Sustainability in the fashion industry. Using EEG to understand consumers’ intentions towards sustainable eco-luxury items, <<GLOBAL FASHION MANAGEMENT CONFERENCE PROCEEDING>>, 2019; 2019 (N/A): 220-227. [doi:10.15444/GFMC2019.02.05.04] [http://hdl.handle.net/10807/141850]
Sustainability in the fashion industry. Using EEG to understand consumers’ intentions towards sustainable eco-luxury items
Balconi, Michela;Sebastiani, Roberta;Galeone, Annalisa Beatrice;Angioletti, Laura
2019
Abstract
Cortical activity was assessed in fashion-luxury consumers with a different sustainability orientation, in order to obtain insight on implicit dynamic towards eco-luxury products. Findings highlighted a strong emotional negative impact elicited by sustainability pictures implying a high engagement in luxury consumers when exposed to specific sensitive issues
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