Eataly is an original form of alliance between a social movement (Slow Food) and a company with the purpose of creating a new corporate venture, more adequate in terms of authenticity and sustainability. In this initiative a new and effective communication approach has been developed towards both the Slow Food community and mainstream consumers.
Sebastiani, R., Montagnini, F., Dalli, D., I movimenti di consumatori all'assalto del mercato: la rivoluzione "lenta" di Eataly, <<FINANZA MARKETING E PRODUZIONE>>, 2010; 2010 (4): 28-53 [http://hdl.handle.net/10807/14140]
I movimenti di consumatori all'assalto del mercato: la rivoluzione "lenta" di Eataly
Sebastiani, Roberta;Montagnini, Francesca;
2010
Abstract
Eataly is an original form of alliance between a social movement (Slow Food) and a company with the purpose of creating a new corporate venture, more adequate in terms of authenticity and sustainability. In this initiative a new and effective communication approach has been developed towards both the Slow Food community and mainstream consumers.
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