Changes in market and consumer and shopper behavior stimulated a new approach to marketing channel relations
Grandi, S., A new approach to Marketing Channel Relationship, <<MERCATI E COMPETITIVITÀ>>, 2018; (3): 7-10. [doi:10.3280/MC2018-003001] [http://hdl.handle.net/10807/128738]
A new approach to Marketing Channel Relationship
Grandi, Sebastiano
2018
Abstract
Changes in market and consumer and shopper behavior stimulated a new approach to marketing channel relations
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