Abstract The purpose of this paper is to examine how the visual and the verbal modes co-occur in text-based multimodal discourse. M. A. K. Halliday’s Systemic Functional Linguistics Theory (1978, 1985, 1994) and Kress and Van Leeuwen’s socio-semiotic approach to develop a grammar of visual communication (1996/2006) provide the theoretical and descriptive framework which I will apply to the analysis of a multimodal text from the Leaders section of The Economist magazine. It will be my main concern to investigate how the visual mode is used by the British magazine as a tool to introduce and comment on the verbal counterpart, which, by developing and elucidating what the image suggested, nurtures intersemiotic complementarity in discourse. JEL Classification: M10, Z00, M00
Leonzini, L., Leonzini, Luisella (2013) Reading through the language of The Economist: an approach to analyse intersemiotic complementarity in multimodal discourse. in ADVANCES IN BUSINESS RELATED SCIENTIFIC RESEARCH JOURNAL (ABSRJ), voulme 4, 2,pp. 177-202. ISBN 1855-931X, <<ADVANCES IN BUSINESS RELATED SCIENTIFIC RESEARCH JOURNAL>>, 2013; 2013 (VOLUME 4, 2): 1-202 [http://hdl.handle.net/10807/123081]
Leonzini, Luisella (2013) Reading through the language of The Economist: an approach to analyse intersemiotic complementarity in multimodal discourse. in ADVANCES IN BUSINESS RELATED SCIENTIFIC RESEARCH JOURNAL (ABSRJ), voulme 4, 2,pp. 177-202. ISBN 1855-931X
Leonzini, Luisella
Primo
2013
Abstract
Abstract The purpose of this paper is to examine how the visual and the verbal modes co-occur in text-based multimodal discourse. M. A. K. Halliday’s Systemic Functional Linguistics Theory (1978, 1985, 1994) and Kress and Van Leeuwen’s socio-semiotic approach to develop a grammar of visual communication (1996/2006) provide the theoretical and descriptive framework which I will apply to the analysis of a multimodal text from the Leaders section of The Economist magazine. It will be my main concern to investigate how the visual mode is used by the British magazine as a tool to introduce and comment on the verbal counterpart, which, by developing and elucidating what the image suggested, nurtures intersemiotic complementarity in discourse. JEL Classification: M10, Z00, M00
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