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Hu, Lala

Hu, Lala  

MILANO - Dipartimento di Scienze dell'economia e della gestione aziendale  

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Data di pubblicazione Titolo Autore(i) File
1-gen-2023 Dynamically adapting to the new normal: unpacking SMEs’ adoption of social media during COVID-19 outbreaks Hu, Lala; Olivieri, Mirko; Rialti, R.
1-gen-2023 An Empirical Study on the Role of CRM and Big Data in the Automotive Industry Hu, Lala; Basiglio, A.
1-gen-2022 The effect of utilitarian and hedonic motivations on mobile shopping outcomes. A cross‐cultural analysis Hu, Lala; Filieri, Raffaele; Acikgoz, Fulya; Zollo, Lamberto; Rialti, Riccardo
1-gen-2022 Digital Marketing Channels in the Chinese Luxury Industry. A Focus on International Brands Post Covid-19 Cedrola, E.; Hu, L.
1-gen-2023 How Digital Channels Enhance Firm Internationalization: An Explorative Study on Space Tech Startups Olivieri, Mirko; Hu, Lala; Cantu', Chiara Luisa
1-gen-2022 The acceleration of digital communications in the durable goods industry. A study on white goods firms after COVID-19 Hu, Lala; Olivieri, Mirko
1-gen-2022 The PPE industry in Italy during COVID-19: supply chain disruption and the adoption of digital and social media in B2B firms Hu, Lala
1-gen-2022 China's long-haul travel experiences Hu, Lala; Olivieri, Mirko; Wen, Jun
1-gen-2022 Internationalization of Italian wine products in China: The role of digital platforms in a service ecosystem Hu, L.; Galli, M.; Sebastiani, R.
1-gen-2022 WeChat as a digital bridge for the Chinese residents in Italy? A study of the use of social media during the first wave of COVID-19 Negro, G.; Hu, L.
1-gen-2021 How to Leverage Digital Marketing in B2B: A Study on Italian SMEs During the Covid-19 Outbreak Hu, L.; Olivieri, M.
1-gen-2021 Social media management in the traveller's customer journey: an analysis of the hospitality sector Hu, Lala; Olivieri, Mirko
1-gen-2021 Cultural dimensions in online purchase behavior: Evidence from a cross-cultural study Pratesi, F.; Hu, Lala; Rialti, Riccardo; Zollo, Lamberto; Faraoni, Monica
1-gen-2020 International Digital Marketing in China. Regional Characteristics and Global Challenges Hu, L.
1-gen-2020 L’imprenditoria straniera in Italia: nuove traiettorie di evoluzione Sebastiani, R.; Hu, L.; D'Angelo, A.
1-gen-2020 Digital and social media in B2B during the COVID-19 lockdown: An empirical analysis of the PPE sector Hu, L.
1-gen-2020 ANTECEDENTS OF TRUST TOWARDS ONLINE SHOPPING IN CHINA AND SAUDI ARABIA. THE MODERATING ROLE OF DISPOSITION TO TRUST Filieri, Raffaele; Hu, Lala; Bazi, Saleh
1-gen-2021 La trasformazione digitale nel settore della moda di lusso made in Italy e il suo impatto internazionale: una review della letteratura Ottobrini, C.; Massi, M.; Hu, L.
1-gen-2020 Cultural heritage on social media: the case of the National Museum of Science and Technology Leonardo da Vinci in Milan Hu, L.; Olivieri, M.
1-gen-2020 La percezione e le abitudini d’acquisto dei prodotti tecnologici tra i consumatori delle seconde generazioni Hu, L.