MILANO - Dipartimento di Scienze dell'economia e della gestione aziendale
An Empirical Study on the Role of CRM and Big Data in the Automotive Industry
2023 Hu, Lala; Basiglio, A.
Dynamically adapting to the new normal: unpacking SMEs’ adoption of social media during COVID-19 outbreaks
2023 Hu, Lala; Olivieri, Mirko; Rialti, R.
How Digital Channels Enhance Firm Internationalization: An Explorative Study on Space Tech Startups
2023 Olivieri, Mirko; Hu, Lala; Cantu', Chiara Luisa
China's long-haul travel experiences
2022 Hu, Lala; Olivieri, Mirko; Wen, Jun
Decision-making in a time of chaos
2022 Anzivino, Alessia; Biraghi, Silvia; Cantu', Chiara Luisa; Fiocca, Renato; Hu, Lala; Martinelli, Elisa Martina; Tzannis, Alessandra
Digital Marketing Channels in the Chinese Luxury Industry. A Focus on International Brands Post Covid-19
2022 Cedrola, E.; Hu, L.
How relationships foster the internationalization of startups in the space tech industry
2022 Cantù, Chiara; Hu, Lala; Olivieri, Mirko
Internationalization of Italian wine products in China: The role of digital platforms in a service ecosystem
2022 Hu, L.; Galli, M.; Sebastiani, R.
The acceleration of digital communications in the durable goods industry. A study on white goods firms after COVID-19
2022 Hu, Lala; Olivieri, Mirko
The effect of utilitarian and hedonic motivations on mobile shopping outcomes. A cross‐cultural analysis
2022 Hu, Lala; Filieri, Raffaele; Acikgoz, Fulya; Zollo, Lamberto; Rialti, Riccardo
The PPE industry in Italy during COVID-19: supply chain disruption and the adoption of digital and social media in B2B firms
2022 Hu, Lala
WeChat as a digital bridge for the Chinese residents in Italy? A study of the use of social media during the first wave of COVID-19
2022 Negro, G.; Hu, L.
Cultural dimensions in online purchase behavior: Evidence from a cross-cultural study
2021 Pratesi, F.; Hu, Lala; Rialti, Riccardo; Zollo, Lamberto; Faraoni, Monica
How to Leverage Digital Marketing in B2B: A Study on Italian SMEs During the Covid-19 Outbreak
2021 Hu, L.; Olivieri, M.
La trasformazione digitale nel settore della moda di lusso made in Italy e il suo impatto internazionale: una review della letteratura
2021 Ottobrini, C.; Massi, M.; Hu, L.
SMEs’ accelerated adoption of social media in B2B markets during Covid-19
2021 Hu, L.; Olivieri, M.; Rialti, R.
Social media management in the traveller's customer journey: an analysis of the hospitality sector
2021 Hu, Lala; Olivieri, Mirko
The role of digital platforms in Italian wine firms’ internationalization in China: A service ecosystems’ approach
2021 Hu, L.; Galli, M.; Sebastiani, R.
ANTECEDENTS OF TRUST TOWARDS ONLINE SHOPPING IN CHINA AND SAUDI ARABIA. THE MODERATING ROLE OF DISPOSITION TO TRUST
2020 Filieri, Raffaele; Hu, Lala; Bazi, Saleh
Cultural heritage on social media: the case of the National Museum of Science and Technology Leonardo da Vinci in Milan
2020 Hu, L.; Olivieri, M.