Leanza, Federica

Leanza, Federica  

MILANO - Dipartimento di Psicologia  

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Risultati 1 - 18 di 18 (tempo di esecuzione: 0.026 secondi).
Data di pubblicazione Titolo Autore(i) File
1-gen-2017 Consumer Neuroscience: TV commercials vs. virtual reality commercials Leanza, Federica; Balconi, Michela
1-gen-2017 Consumer Neuroscience: TV commercials vs. virtual reality commercials Leanza, Federica; Balconi, Michela
1-gen-2017 Neuroeconomics: taxpayers' brain and personality Leanza, Federica; Lozza, Edoardo; Castiglioni, Cinzia; Balconi, Michela
1-gen-2017 Neuroeconomics: taxpayers’ brain and personality Leanza, Federica; Lozza, Edoardo; Castiglioni, Cinzia; Balconi, Michela
1-gen-2017 TV commercial and rTMS: Can brain lateralization give us information about consumer preference? Leanza, Federica; Balconi, Michela
1-gen-2016 Biological cosmetic products: difference between consumers‟ thoughts and perceptions about biological world Leanza, Federica; Frigerio, A; Balconi, Michela
1-gen-2016 Effects of personality traits during the exploration of museum spaces: cerebral (EEG) and autonomic (biofeedback) responses Celli, Cristina F; Balconi, Michela; Leanza, Federica
1-gen-2016 La stimolazione magnetica transcranica (rTMS) nella “Consumer Neuroscience”: come la lateralizzazione emisferica influenza le preferenze del consumatore Leanza, Federica; Balconi, Michela
1-gen-2016 TV commercial and rTMS: can brain lateralization give us information about consumer preference? Leanza, Federica; Balconi, Michela
1-gen-2016 Would you like to pay? Taxpayers’ physiological and behavioral responses Leanza, Federica; Lozza, Edoardo; Castiglioni, Cinzia; Balconi, Michela
1-gen-2015 Environment Impact based on functional and aesthetical features: what is their influence on spatial features and rewarding mechanisms? Balconi, Michela; Rezk, Serena; Leanza, Federica
1-gen-2015 Neuroesthetics: the role of reward mechanisms and preferences during Leonardo’s museum exploration Leanza, Federica; Venturella, Irene; Balconi, Michela
1-gen-2015 rTMS and individual trait effects on decision-making: study about advertising and consumer preference in neuromarketing Leanza, Federica; Venturella, Irene; Balconi, Michela
1-gen-2015 Spatial cognition nel neuromarketing: come il layout dello store influenza i processi decisionali d’acquisto Venturella, Irene; Leanza, Federica; Balconi, Michela
1-gen-2014 Advertising and consumer preference in neuromarketing: rTMS and individual trait effects on decision-making Leanza, Federica; Balconi, Michela
1-gen-2014 Advertising, brand and neuromarketing or how consumer brain works Balconi, Michela; Stumpo, Beniamino; Leanza, Federica
1-gen-2014 Reward mechanisms and artefacts fruition: neurophysiological and personality components Vanutelli, Maria Elide; Leanza, Federica; Balconi, Michela
1-gen-2013 Prosocialità, sistemi di reward ed emozioni nel decision-making del consumatore. Uno studio mediante eye-tracker e oscillazioni corticali Leanza, Federica; Stumpo, Beniamino; Balconi, Michela