Leanza, Federica
Leanza, Federica
MILANO - Dipartimento di Psicologia
CONSUMER SPATIAL BEHAVIOR: L'INFLUENZA DELLO STORE LAYOUT SUL DECISION-MAKING
2018 Leanza, Federica
Consumer Neuroscience: TV commercials vs. virtual reality commercials
2017 Leanza, Federica; Balconi, Michela
Consumer Neuroscience: TV commercials vs. virtual reality commercials
2017 Leanza, Federica; Balconi, Michela
Neuroeconomics: taxpayers' brain and personality
2017 Leanza, Federica; Lozza, Edoardo; Castiglioni, Cinzia; Balconi, Michela
Neuroeconomics: taxpayers’ brain and personality
2017 Leanza, Federica; Lozza, Edoardo; Castiglioni, Cinzia; Balconi, Michela
TV commercial and rTMS: Can brain lateralization give us information about consumer preference?
2017 Leanza, Federica; Balconi, Michela
Biological cosmetic products: difference between consumers‟ thoughts and perceptions about biological world
2016 Leanza, Federica; Frigerio, A; Balconi, Michela
Effects of personality traits during the exploration of museum spaces: cerebral (EEG) and autonomic (biofeedback) responses
2016 Celli, Cristina F; Balconi, Michela; Leanza, Federica
La stimolazione magnetica transcranica (rTMS) nella “Consumer Neuroscience”: come la lateralizzazione emisferica influenza le preferenze del consumatore
2016 Leanza, Federica; Balconi, Michela
TV commercial and rTMS: can brain lateralization give us information about consumer preference?
2016 Leanza, Federica; Balconi, Michela
Would you like to pay? Taxpayers’ physiological and behavioral responses
2016 Leanza, Federica; Lozza, Edoardo; Castiglioni, Cinzia; Balconi, Michela
Environment Impact based on functional and aesthetical features: what is their influence on spatial features and rewarding mechanisms?
2015 Balconi, Michela; Rezk, Serena; Leanza, Federica
Neuroesthetics: the role of reward mechanisms and preferences during Leonardo’s museum exploration
2015 Leanza, Federica; Venturella, Irene; Balconi, Michela
rTMS and individual trait effects on decision-making: study about advertising and consumer preference in neuromarketing
2015 Leanza, Federica; Venturella, Irene; Balconi, Michela
Spatial cognition nel neuromarketing: come il layout dello store influenza i processi decisionali d’acquisto
2015 Venturella, Irene; Leanza, Federica; Balconi, Michela
Advertising and consumer preference in neuromarketing: rTMS and individual trait effects on decision-making
2014 Leanza, Federica; Balconi, Michela
Advertising, brand and neuromarketing or how consumer brain works
2014 Balconi, Michela; Stumpo, Beniamino; Leanza, Federica
Reward mechanisms and artefacts fruition: neurophysiological and personality components
2014 Vanutelli, Maria Elide; Leanza, Federica; Balconi, Michela
Prosocialità, sistemi di reward ed emozioni nel decision-making del consumatore. Uno studio mediante eye-tracker e oscillazioni corticali
2013 Leanza, Federica; Stumpo, Beniamino; Balconi, Michela