The study explores website discourse in English in a corpus of national companies. The companies are located in four European countries, selected with reference to Hofstede’s cultural model (Hofstede et al., 2010). Following on a qualitative analysis, which confirmed that the English used in the website texts can be qualified as BELF (Business English as a Lingua Franca), a corpus-assisted approach was adopted for the study of the noun phrase ‘our + [members of the company]’. The findings revealed that some aspects of the field of discourse (Halliday & Hasan 1989) may be interpreted with reference to Hofstede’s framework, thus further illuminating the relationship between language and culture.
Cucchi, C. A., BELF and National Cultures on European Corporate Websites: A Cross-Cultural Investigation, in Lucilla Lopriore And Enrico Grazz, L. L. A. E. G., Intercultural Communication. New Perspectives from ELF, Roma Tre Press, Roma 2016: 385-407 [http://hdl.handle.net/10807/95909]
Autori: | |
Titolo: | BELF and National Cultures on European Corporate Websites: A Cross-Cultural Investigation |
ISBN: | 978-88-97524-61-8 |
URL: | http://romatrepress.uniroma3.it/ojs/index.php/elf/article/view/602 |
Data di pubblicazione: | 2016 |
Abstract: | The study explores website discourse in English in a corpus of national companies. The companies are located in four European countries, selected with reference to Hofstede’s cultural model (Hofstede et al., 2010). Following on a qualitative analysis, which confirmed that the English used in the website texts can be qualified as BELF (Business English as a Lingua Franca), a corpus-assisted approach was adopted for the study of the noun phrase ‘our + [members of the company]’. The findings revealed that some aspects of the field of discourse (Halliday & Hasan 1989) may be interpreted with reference to Hofstede’s framework, thus further illuminating the relationship between language and culture. |
Lingua: | Inglese |
Editore: | Roma Tre Press |
Citazione: | Cucchi, C. A., BELF and National Cultures on European Corporate Websites: A Cross-Cultural Investigation, in Lucilla Lopriore And Enrico Grazz, L. L. A. E. G., Intercultural Communication. New Perspectives from ELF, Roma Tre Press, Roma 2016: 385-407 [http://hdl.handle.net/10807/95909] |
Appare nelle tipologie: | In libro senza curatela: Capitolo o saggio; Prefazione/Postfazione; Breve introduzione; Schede di catalogo, repertorio o corpus |
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