The study explores website discourse in English in a corpus of national companies. The companies are located in four European countries, selected with reference to Hofstede’s cultural model (Hofstede et al., 2010). Following on a qualitative analysis, which confirmed that the English used in the website texts can be qualified as BELF (Business English as a Lingua Franca), a corpus-assisted approach was adopted for the study of the noun phrase ‘our + [members of the company]’. The findings revealed that some aspects of the field of discourse (Halliday & Hasan 1989) may be interpreted with reference to Hofstede’s framework, thus further illuminating the relationship between language and culture.

Cucchi, C. A., BELF and National Cultures on European Corporate Websites: A Cross-Cultural Investigation, in Lucilla Lopriore And Enrico Grazz, L. L. A. E. G., Intercultural Communication. New Perspectives from ELF, Roma Tre Press, Roma 2016: 385-407 [http://hdl.handle.net/10807/95909]

BELF and National Cultures on European Corporate Websites: A Cross-Cultural Investigation

Cucchi, Costanza Anellamaria
Primo
2016

Abstract

The study explores website discourse in English in a corpus of national companies. The companies are located in four European countries, selected with reference to Hofstede’s cultural model (Hofstede et al., 2010). Following on a qualitative analysis, which confirmed that the English used in the website texts can be qualified as BELF (Business English as a Lingua Franca), a corpus-assisted approach was adopted for the study of the noun phrase ‘our + [members of the company]’. The findings revealed that some aspects of the field of discourse (Halliday & Hasan 1989) may be interpreted with reference to Hofstede’s framework, thus further illuminating the relationship between language and culture.
Inglese
978-88-97524-61-8
Roma Tre Press
Cucchi, C. A., BELF and National Cultures on European Corporate Websites: A Cross-Cultural Investigation, in Lucilla Lopriore And Enrico Grazz, L. L. A. E. G., Intercultural Communication. New Perspectives from ELF, Roma Tre Press, Roma 2016: 385-407 [http://hdl.handle.net/10807/95909]
File in questo prodotto:
File Dimensione Formato  
Cucchi_BELF_and_national_cultures_602-1198-1-SM.pdf

accesso aperto

Tipologia file ?: Versione Editoriale (PDF)
Licenza: Non specificato
Dimensione 196.91 kB
Formato Adobe PDF
196.91 kB Adobe PDF Visualizza/Apri

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/10807/95909
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact