Literature on relationship value is increasingly stressing the complexity of the concept in addition to the traditional economic view. Such complexity has been translated into five key features of relationship, which have shown to have important consequences for relationship management. This paper is aimed at understanding the implications deriving from the 5 characteristics of relationship value and the way they can be managed. The study is based on 72 interviews in the Mikron Tool’s business network.
Corsaro, D., Key features of Relationship Value and their Management, in Smart life. dall'innovazione tecnologica al mercato, (Milano, 03-04 October 2013), Società Italiana Marketing, Milano 2013: N/A-N/A [http://hdl.handle.net/10807/89065]
Autori: | |
Titolo: | Key features of Relationship Value and their Management |
Data di pubblicazione: | 2013 |
Abstract: | Literature on relationship value is increasingly stressing the complexity of the concept in addition to the traditional economic view. Such complexity has been translated into five key features of relationship, which have shown to have important consequences for relationship management. This paper is aimed at understanding the implications deriving from the 5 characteristics of relationship value and the way they can be managed. The study is based on 72 interviews in the Mikron Tool’s business network. |
Lingua: | Italiano |
Titolo del libro: | Smart life. dall'innovazione tecnologica al mercato |
ISBN: | 9788890766213 |
Editore: | Società Italiana Marketing |
Nome del convegno: | Convegno Annuale Società Italiana di Marketing |
Luogo del convegno: | Milano |
Data inizio evento: | 2013-10-03 |
Data fine evento: | 2013-10-04 |
Citazione: | Corsaro, D., Key features of Relationship Value and their Management, in Smart life. dall'innovazione tecnologica al mercato, (Milano, 03-04 October 2013), Società Italiana Marketing, Milano 2013: N/A-N/A [http://hdl.handle.net/10807/89065] |
Appare nelle tipologie: | Atti di Convegno, Congresso, Giornate di studio, ecc., Workshop (in volume) |